Warum ich in 2 Wochen 15 Bücher las, um ein Problem zu lösen

0:00So Alex 4-5 years ago he was just a ordinary guy in common rooms in other coaching programs and all that stuff and it I mean I was a centimillionaire to be clear but yeah. >> [laughter] >> Right. Just your regular everyday centimillionaire. >> [laughter] >> So let's say 10-15 years ago. >> There you go. >> [laughter] >> What was your mindset and what was the strategy at that time that you were implementing to grow yourself?

0:28I I did everything. Like it it was just um I think not having an ego about being willing to try things and being willing to listen. Um and I think the hardest thing for people is judgment. And so it's kind of like the it's like it's like the taste of personal personal development. Which is just wisdom, right? Which is like how do I how do I know to listen to this guy versus that guy? Right? That's the hard part because you will see conflicting advice.

0:57And if you were to ask two people who are both wealthy what someone should do. If you were to ask the Indian question what should someone focus on, English might not be the first answer from Richard Branson. I don't know. Maybe it is. Um it also doesn't mean that his advice is wrong if it were different than mine, right? Maybe his advice is more right. No idea. Um but I think understanding what is right for you given your existing resources and skills is probably the most valuable thing which is self-awareness. And so I think I've always had a decent amount of self-awareness which has allowed me to make sure that I'm picking the product, services, information that I'm consuming the most of around whatever I believe the constraint to be.

1:32And then I would say that I'm relatively maniacal in the focus that I have around whatever the thing that's limiting me is. And so when I got into when I was like okay we're going to start this family office I think I read 15 books in like 2 weeks on you know different family office structures, different investment theses, books by people who ran big hold cos just so I could get some better idea of the stuff and I would say 15 books is not like a huge amount of information, but it was like just to give an idea of like I did nothing else besides read.

2:01Um and so if I thought that sales was the issue, I think people try to solve a problem one way. I tend to approach a problem with like I don't care which one works, I will do all of them. Violently. And one of I will I will will my will this thing through. And so if like I needed to learn sales, I wouldn't be like oh I'll read a sales book. It's like I'm going to read many sales books. I'm going to consume all videos on sales. I'll hire somebody who's good at sales to teach me and review my stuff in real time. And I will keep doing this until sales is no longer my problem. And then I'll be like more which what's my next issue? And then I'll just bomb the hell out of that thing. And I think people do take too little action around what the constraint is. So either they haven't properly identified the constraint of their business or they take insufficient action to solve it or both. And I see commitment and focus as as very similar, like kind of sister twins. Um which is just the elimination of alternatives.

2:57And so I think most people are not that committed. And so I think I think it's really it really comes down to that. Like it's one of the one of the things that's really difficult to explain and it like there's a few lessons like from a human nature perspective or from a skill based perspective that are very difficult to see unless you're there. And consistency is one of them. So is volume. And they tend to be the two things that are most required in order to get to where you want to go.

3:23And so like you can't witness consistency unless you are also consistent in order to witness it. So like you can't see me come to the gym every day at 4:00 a.m. unless you were there every day at 4:00 a.m. And you can't see me work all day unless you were also here working all day. And I can say it and it takes two seconds, but when you witness it and you see it every single day it has a different impact. And I think that's what what a lot of people miss out on.

3:49And And I talk about volume a lot and I repeat it so many times, and I talk about focus so much because like those are the things that really separate the people who end up winning. And the amount of volume that it takes is just so much more than you're prepared for. And I think if people really knew how much volume and repetition it took, they wouldn't begin. And so I don't even think it's a bad thing that people don't understand because like if you really saw how far away the goalpost was, you'd be like, "I'm not I can't do it." Because you can't do it. You couldn't even comprehend that because you're so far away from that type of person or that level of entrepreneur who'd be able to do it that it seems unfathomable. But you think it's a couple steps ahead of where you are, and then you get a little bit of better, and then you realize it's actually this much further. But then you get a little bit better, and then you realize it's this much further. And then eventually you start to realize like when you look back at how much you did in order to get there, and you're like, "Oh, that's why."

4:38So like, I I think I said this the other day, but like we we put out 35,000-plus pieces of content a year, right? And so if there's a comp if there's a business that does So what how much what's revenue for you right now? Uh 100 million. Close to a million. Okay, million bucks. How much content do you put out right now? How many pieces a year? Uh Or a week, whatever. Twice a day. Okay, twice a day. So you put out 14 pieces Yeah. uh a week. Okay, cool. So times 50, you're putting out whatever this is, 700-ish, you know, pieces of content. Fine. So you got 700 pieces of content a year. I'm putting out 35,000. And so I'm doing 50 times, is that it? Or 500 times? 500? 500 times. So I'm doing 500 times the output that you are, and then it makes sense that we do 250.

5:20I'm doing 500 times the work. And I really think like it actually does scale relatively linearly. Like you do have outliers, but the outliers are predictable, and as a result, it is more linear than you think. Thank you very …