B2B-Produkt skalieren ohne bezahlte Werbung

0:00We have a bar cocktail mix that we sell to B2B. Cool. Um country clubs, resorts. You should partner with Ben Potts who was on the Cash Cab. Yeah. [laughter] Um we do 3.5 last year in revenue and uh our biggest thing that's stopping us was uh my father, he was the main salesman that he had a position. He's doing this full-time as well as trying to focus on whether we should try to grow the business awareness just cuz a lot of people don't know about it unless they know us or we're referrals or just try to just get more accounts.

0:39Can you explain a little bit more about the product? Yeah, so a pina colada, strawberry daiquiri, margarita, stuff like that. It's mainly it's a frozen product. Comes in frozen, last 2 years. Once you thaw it, it lasts a week. But it's mainly for people who are high volume. So you can spit out a lot of drinks. >> and things like Yeah, mainly like a frozen drink [snorts] machine or like a blender. So. Got it. Okay, and so the question is whether you should focus on awareness. Oh, like growing the brand cuz it's like it's not very public. It's only mainly people that know us, we talk about it, or just people who who guess are like, "This is amazing." Like It's currently all word of mouth? Yeah, basically. Okay, so you have no Well, you have your father who's who does sales. Yeah. And how does he do sales?

1:25Um previous relationships from being in the industry for over 20 years. >> Yeah. Okay. So what stops you from mechanizing his existing outbound motion and then getting like 10 guys to do it? Um we haven't done it. It's just, you know, probably lack of Yeah. So like I mean, if you if I had to pick between more of that thing, right, and this brand new thing that you've never done, I definitely would mechanize the existing thing. Yeah.

1:52So. I was thinking >> it's going to be a conversation that you're going to have with your father. Obviously, we can help. But like um breaking down like, "Okay, let's take this thing and break into 50 pieces." Because it's not like, "Hey, how do you do outbound?" Like that doesn't work. It's like, "Okay, what's initial contact look like? What's first message? What's second message? What's going to What's the script? What's the opener? What's the offer to get them kind of enticed?" Once we have that conversation, what's the thing that we can increase the pain between where they're at and where they want to go so we can insert ourselves. Yeah. One of the biggest things at least is with getting them to actually try the product cuz it's like there was like, "Oh, it's just it's another mix." So once they taste it, it's different. But you know, getting to that person a decision is, you know, hardest thing.

2:29So. There are so many ways to do that. Um but yeah, I mean, you you need an outbound motion. There's probably a combination of conference um {slash} trade show that would work really well, too, especially cuz you are a taste like literally taste it. Um and it would probably crush in that setting. Okay. Probably be very easy to sell. Yeah. I just don't I don't think you should go brand now, especially since you built the whole business off B2B. I would just do more of that for now to start. Yeah. Thank you. >> Yeah, no worries.

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