Organisches Wachstum statt Ads im B2B Vertrieb

0:00We have a bar cocktail mix that we sell to B2B. >> Cool. >> Country clubs, resorts. >> You're probably with Ben Potts who's on the Cash Cab. >> [laughter] >> Um we do 3.5 last year in revenue and our biggest thing that's stopping us was um my father, he was the main salesman that he had a position. He's doing this full-time as well as trying to focus on whether we should try to grow the business awareness just cuz a lot of people don't know about it unless they know us or referrals or just try to just get more accounts.

0:39>> Can you explain a little bit more about the product? >> Yeah, so a pina colada, strawberry daiquiri, margarita, stuff like that. It's mainly it's a frozen product. Comes in frozen, last 2 years. Once you thaw it, last a week. But it's mainly for people who are high volume. So you can spat out a lot of drinks. >> ships and things like that. >> Yeah, mainly like a frozen drink machine or like a blender. So. >> Got it. Okay, and so the question is whether you should focus on awareness.

1:07>> Oh, like growing the brand cuz it's like it's not very public. It's only mainly people that know us, we talk about it, or just people who who guess are like this is amazing. Like >> It's currently all word of mouth? >> Yeah, basically. >> Okay, so you have no Well, you have your father who's who does sales. >> Yeah. >> And how does he do sales? >> Um previous relationships from being in the industry for over 20 years. >> Yeah.

1:30>> Okay. So what stops you from mechanizing his existing outbound motion and then getting like 10 guys to do it? >> Um we haven't done it. It's just, you know, probably lack of Yeah. >> So like I mean if you if I had to pick between more of that thing, right, and this brand new thing that you've never done, I definitely would mechanize the existing thing. >> Yeah. So. That's pretty good. >> it's going to be a conversation that you're going to have with your father.

1:55Obviously we can help, but like um breaking down like, okay, let's take this thing and break into 50 pieces because it's not like, "Hey, how do you do outbound?" Like, that doesn't work. It's like, okay, what's initial contact look like? What's first message? What's second message? What's going to What's the script? What's the opener? What's the offer to get them kind of enticed? Once we have that conversation, what's the thing that we can increase the pain between where they're at and where they want to go so we can insert ourselves. >> Yeah. One of the biggest things at least is with getting them to actually try the product cuz it's like I was like, "Oh, it's just it's another mix." So, once they taste it, it's different. But, you know, getting to that person a decision is, you know, the hardest thing. So.

2:29>> There are so many ways to do that. Um, but yeah. I mean, you you need an outbound motion. There's probably a combination of conference / trade show that would work really well, too, especially cuz you are a taste like literally taste it. Um, and it would probably crush in that setting. >> Okay. >> Probably be very easy to sell. I just don't I don't think you should go brand now, especially since you built the whole business off B2B. I would just do more of that for now to start. >> Okay. Thank you. >> Yeah, no worries.

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