Was würdest du tun ohne Angst?

0:00I think one of the my life goals, and I can summarize it in a question, but um is to be fearless. And that's I mean equal opposite cur- courage is another word, but I love this question, which is what would you do if you weren't afraid? And I just I love thinking about that when I'm thinking about big life decisions. Like what would I do if I weren't afraid? And it's usually like the big one, the the bigger thing that I really want to do, but I'm afraid to do it. It's like that's what I should do.

0:30Um and to your point about you have the five things that you told your team. The one that we have is um originally it was something that we called one of one, which is make only things that we can make. Like you'll never see a Coca-Cola business breakdown from Alex Hormozi because anyone can do a Coca-Cola business breakdown. That's not one of one content. But if I say I doubled the sales at this company by implementing these four things, no one else can say that cuz no one else did it, right? And so it's one of one.

0:58And so as the book launch of one of one came, um we took one of one and it became this big massive thing and it wasn't it stopped being about like what can only do things that only we can do. It was about doing things that we didn't even know we could do yet, which became one of zero. And that's why that became the brand that I'm going to continue to wear for the next few years um and build that association. But I think that that kind of encapsulates my personal life goal, which is like what would I do if I weren't afraid? And what would I do if I didn't if I knew I couldn't fail?

1:32And the idea that I will never wish for fewer epic stories at the end of my life. And I've never regretted failures. I've always regretted things that I didn't try. And so just along those lines of trying to create more bias internally towards action rather than inaction and normalizing consequences of failure as as we said earlier win or learn. And I think that that little frame, believe it or not, um for anyone who's like on the teetering edge of like what should I do that thing?

2:03When I was debating quitting my job, which is still the hardest decision I've made to to this day, still, of the many that I've made, um was I figured that if I didn't make the entrepreneurship thing work, I would have a hell of a story for business school. And that was actually like the the reasoned argument that I gave myself for being willing to quit. Was that I think that with my experience I'll still be able to get a job and I'll have a really cool story of entrepreneurship that I could use to apply to get into business school and then eventually get a job later. And so most times we catastrophize any failure to death, right? Which is like I'm going to I'm going to fail, lose all my money, I'm going to be homeless, no one's going to talk to me, and I'm going to die, right? But like if you if you play it out two natural steps, like okay, I lose everything. What do I do?

2:50I would probably have a couch or floor that someone would lend me. Because at least socially I haven't been I haven't [ __ ] everyone I know. And so I have that. It's like okay, so I would have some capacity to do that. Okay, is there anything that I could do in the meantime in order to make money? Well, sure, I could drive Uber and strip. And I've already you know, I've told this story before, but for me that was genuinely my plan B because I knew that I could probably make 70, 80 grand a year driving Uber. I could probably make 150 stripping, maybe 200. Strip at the gay bars, the guys pay better. Uh and then uh and you know, boom, I've got 280,000 a year. I could live on the floor and then I could restart again.

3:24And so that's because I don't have a lot of shame with that kind of stuff. That's not like that doesn't matter to me. But I think playing out the fear, Layla says this and I love it, but that fear is a mile wide and an inch deep. And so it looks like this ocean that you're going to step into and drown, but as soon as you step into it, you realize it was not that deep at all and you can keep walking through it. And um I just love that visual because a lot of times when it's like we have this anxiety around this big decision we have to make, if you actually take the step and realize that it's not death, you're not going to drown immediately. There's plenty of other steps you can take from there even if you get a little wet. Real quick, if you are a business owner and you are not growing as fast as you'd like, I'd like to give you a free gift.

4:05So my team and I put together the $100 million scaling roadmap, which is basically 200 hours of us looking over all the portfolio companies we've had and what stages of growth they went through and more importantly where they got stuck and how they got past it. And so we broke it into these 10 stages and we made this little kind of quiz thing where if you put in your business information, it'll tell you where you're at and the most important part for you, what to do for each of functions of the business across product, marketing, sales, customer success, recruiting, IT, human resources, and finance. And so no matter what you're struggling with, someone else has already struggled with it and solved it. And so I'd like to give you this thing absolutely free. You can go to acquisition.com/roadmap, plug in your business information, and if you want us to actually help you deconstruct the business and you're trying to scale, we'd love to help you out. On the thank you page you can book a call with my team and we will look at the business, see if we can help, and if we can, we'll invite you out to Vegas and we'll do this in person live.