Workshop: Fitness-Coach verdoppelt sein Business

0:00Unternehmer/Gast All right, well Joseph, Fit for Life Academy, 600k revenue, 300k profit. Shoot, talk to me. You got 5 minutes. >> Happy birthday, Alex. Congrats. >> Thanks, babe. I appreciate it. >> Happy birthday. >> I know. >> For the 1,000th time. Anyways, man, >> No, dude, I'll take it. I'll take 1,000 birthdays. >> Um I'm a young entrepreneur. Been in the whole business here probably for like a year and a half now. Been growing my socials for about 5 years. Cool. Um we do online health and fitness coaching, primarily weight loss. We focus on a slightly older population, probably 40 to 60, people who have been struggling with weight loss for the the majority of their life, pretty much.

0:34>> Okay. >> And um where was I going with with this? The main goal right now is to be able to double the business over the next 6 months. >> Sure. Okay. >> Um I think the simplest strategy is to get from We're doing 12 to 15 new clients at the moment at a $300 price point for 6 months. It would be to double the amount of clients that we're getting per month. >> Okay. >> And using your principle of just >> More? >> doing more of what's already working so we get to a million. >> Love this approach. >> Our general funnel is free lead magnet, which is an e-book on my landing on social media.

1:02Alex >> Okay. >> 100% organic. We don't do any paid. >> Okay. >> That goes into a DM setter flow in the DMs. >> Okay. >> And then they book sales calls. >> Okay. >> setter is setting about 10 to 15 calls per week at the moment. >> Yeah. >> And we're getting about 200 new leads per week. My thought process to double leads um would be I can't do double the content cuz I already create a good amount of content. >> Okay. >> Um I would love to be able to start running some paid ads simply because we get a lot of unqualified leads from overseas, India, etc., that can't afford our service.

1:32>> Well, how much content do you make right now? >> Um pretty much daily across all platforms and then in one long podcast and one long YouTube uh per week. >> Per week? Okay. So >> double down and I do want to. It's bandwidth at the moment, more than >> Okay, so this is what I'm So, go ahead. >> No, we're going to say the same thing. >> Actually, I I don't know if we will. I don't know if we're going to say the same thing. So, instead of doing twice the volume, what I'm going to recommend is that you spend twice as much time on each piece of content.

1:59Alex >> Yeah. I I I would say if you like have the the content dialed in pretty well, like that's what I would say I'm most skilled at by far. We have close to 400k followers on Instagram and we probably get on average about 50 to 60,000 views per video. >> How much time do you put in each week to make content?

2:22>> Uh probably between 10 to 15 hours of my week goes towards content creation. And that would just be scripting, recording. We have an editing team that does all of the editing and posting for us. >> You want to just post twice a day instead of once a day? >> I mean I'm thinking like how do we deconstraint him in the content creation process and then do double the content with half the time? >> Mhm.

2:45Most of it comes from doing research of seeing what sort of formats are doing right now. Exactly. Yeah. >> So you do a lot of that research? >> I do 100% of that. >> Yeah. I don't I don't know the last time I don't even scroll content. >> Yeah, so that's something that you can for sure get. You can also you can literally automate that task now. >> Okay. >> Yeah. >> I think I honestly I think a lot of people get really caught up in the content creation process and think like especially because it's you and it's a personal brand often, it's like who else can do this but me? And you have a system and it's just a matter of being able to write it down, explain it to somebody else what your system is.

3:22And now with AI it's easier than ever so that they can do those pieces for you because it's I mean you're going to say better quality of content, right? It's like if you want better quality, you essentially you're to get better quality you have to put in more time, but you're already putting in a decent amount of time. And so the first thing that you probably want to do is make sure that you're not spending so much time on content. So how can you cut in half the time you spend? I was spending a lot of time scripting mine and then I just stopped because I was like I just can't even make content if this is what it is cuz I have to run the business.

3:49And then what do you know? It's actually doing better now that I have other people helping do it. >> Got you. >> And so I think that that's probably the biggest unlock for you is getting that off your plate. And honestly, we know a lot of the biggest content creators and they do not do their own scripting. >> Got you. >> Or research. >> it's what I enjoy the most. Like I enjoy creating content. That's how I started. So I enjoy that aspect of it. And what you're saying makes perfect sense. And one thing I have been in the question I originally asked, one of my big bottlenecks is that we've gotten to the point where we have about five to six sales calls on the calendar.

4:27Probably three or four sales calls on the calendar every day. And it's a great problem to have, but I take all of those. So I know I need to delegate that and get a salesperson in place. My thought process with doubling the leads sooner than later would be cuz I heard Alex talk about this on a podcast recently that it's a pretty simple unlock to start running some ads just to get more leads flowing to the lead magnet that's already working. >> Yeah. >> Um so my thought process is just like start running some DM ads and just get a second DM setter, double lead flow, get one or two sales closers.

4:58>> Yeah. >> That be the simple, at least in my perspective, the most linear path to 25 clients a month. >> Do you when you're running a DM flow right now, is the at the end of every reel are you saying like DM DM PDF or DM >> video and stories daily. I just feel like that also overwhelms the audience. >> Well, I'll say this. I don't know if it completely overwhelms the audience because a lot of the reels are going to new people. So they never seen you before. Also, are you posting like many many times a day on trial reels?

5:27Alex >> No. >> Okay. So right now trial reels are 100% guaranteed new audience. So what I would do is look at your like sort by you know best reels of last 12 months, right? >> Okay. >> And then you're going to get call it you know your top 20 or top 30 of all time. And I would post all 30 of those every month. You can even post like two of those a day in addition to your existing post and post those straight to trial rails. Only new people see them. And then it's still like honestly if you did nothing else from what we're talking about right now, just do that and you'll probably get like you'll get a you'll get a noticeable boost. And as long as they let you do it, I would just be I would be milking the hell out of that.

6:06>> Okay, that makes perfect sense. >> Cool. >> Would you would you encourage the ad strategy? >> I I want like real talk, I want to figure out how to make the content better. Like just being real cuz like I think that when you start running ads, one of the issues you're going to have if you go straight to DM is that like they're going to be real like they're not going to be nearly as warm as the people are doing it now. >> Even [clears throat] if it's retargeting based to people that have engaged with my content? >> Well, if it's retargeting, okay, but then if it's retargeting, it's not going to be the the the the end, the number size is not going to be high.

6:33Alex >> Got you. Okay. >> You know what I'm saying? Okay, cool. I would do I would do aggressive volume on the trial rails as thing one. And I me personally, I would see how can I spend more time on the content? Um and that means that how do I how do I eliminate all the other stuff that are lower leverage on the content so I can still maybe spend your same 15 hours or 20 hours, but on the higher leverage work so that you can still make it better cuz that's that's the the long long term is that you just have to keep growing the brand. Because the Yeah, cuz the ads is just going to reach further into the base you have into slightly colder people.

7:03Unless you have a true cold conversion mechanism, which right now you don't and to me the risk of trying to figure that out right now wouldn't be my first bet. >> Okay. >> Okay. >> The last the last thing I'll definitely say is that we do have a pretty strong brand and socials are probably growing around 6 to 8K per per month in terms of new followers. And at what point would you say turn on the ad switch where it's like have that supplement there the organic content? >> Like I just What do you think? >> Not while you're selling.

7:29>> Well, not while you're selling. Yeah. >> I just like the thing is it's like hard for me which is like I prefer if you can to hire a head so that you don't have to turn down cuz what always happens is people turn up the lead flow and then they're like, well, I can't take any more calls or Or you say, I am going to take those calls, and then you drop the ball on your content. >> Yeah. >> And so, I'm just looking like, let's create that excess capacity, so that when you get more lead flow, you have something to catch it. >> Yeah. Yeah. And in the process at the moment, I'm in the process of hiring two sales closers, so this all makes sense.

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