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0:00I said it before, but if you don't track, you don't care. And so, you have to find a way to measure your success, measure the outputs, or you will never improve. And so, what I do in my learning process for whether I'm learning from a guru, from a a course, a webinar, a a podcast, anything, right? Is I look at the top 10%, the top 1% of people first. And then I try to observe, what do they do, not what they say about what they do, what do they do that I can replicate? And I want to give you like the hack of all hacks here. Most people who are good at stuff don't know why they're good.

0:34Michael Jordan, not a very good coach. Player, the goat. Bar none, no question, right? And so, how can we How can we have this guy who's so good at basketball not be good at getting other people to be good at basketball? Because this is another skill. Transferring skills, teaching is a different skill than doing. And so, it's difficult because when we This is why if I could probably transfer something that has been helpful for me is that I struggled socially earlier. And so, I had to observe, I'm like, why are they cool and I I am not?

1:11Now, to be clear, I'm not saying I am now, but I'm saying that for them, I was like, these guys do something different than me because their outcomes are certainly different than mine are, right? But it's that observational muscle, which is like, I have to just only describe the world by what I can see. And when you do that, it becomes significantly easier to break things down. Because you say like because the reason this is important is because that's the only medium through which you can communicate.

1:38And so, all of the rest of the hullabaloo doesn't transmit the physical plane. Now, for those of you who believe in all of the other hullabaloo, I'm with you. Let's go. Let's go manifestation. But manifest on your own time and just focus on doing the behaviors that increase the probability of the of these good outcomes occurring. Now, when you're doing it for yourself, once we've observed the top 1%, top 10% and said, "Okay, I'm going to observe the things they do, and I'm going to replicate them to the best of my ability." You will suck, and it's probably because you have not observed all of the things they do. And so, you don't have complete context to every single one of those micro steps that they did that made it good. Because if you look at a good reel and a bad reel, like on Instagram for example, let's say you want to get better at making reels, you might not have the awareness, the perspective from which to make a judgment, the observational skill to delineate why this is different than this. But you can say that this sucks and this doesn't. It's a great first step, right? Now, if you can't even say, "Why does this suck versus this one?" We don't know. And we don't know why it sucks. We know that it sucks because of the algorithm and because of the views and because of the likes, right? And so, we just like fundamentally, all we're doing is replicating skills that we can observe in other people. And once we replicate them, at a certain point, you will start to learn from first-party data. Meaning, you'll start to learn from yourself. Real quick, I'm going to show you the exact 10-stage roadmap from zero to 100 million plus that less than 1% of companies finish I've now done multiple times. And so, I can say with a lot of confidence that these are the stages as head count increases that you need to get through. And I broke each of these down by eight different functions of the business, what the constraint feels like, like what are the symptoms of it when you're going through it, and then what steps we actually took to graduate. And we've done this across software, physical products, uh service businesses, brick and mortar, all of this, and it works. And it's my gift to you, it's absolutely free. And so, the link's in the description, but you just go acquisition.com/roadmap, just enter your info, and it'll spit it right back to you, all free.