Nicht Leads sammeln, sondern Leute die Leads bringen

0:00Infinite banking, yes, insurance, you have 29 agents, and you're uh needing to decide whether you need to be the face and get customers to feed your agents, or you should go all in on getting more agents and teaching them how to do lead gen. Yes. Cool. Um yeah. So, do the second one. Do the second one.

0:26>> Yeah. Yeah, it's it's significantly higher leverage. Cool. >> So, basically the So, think about this is what what problem do you want to solve? So, either you say I want to become a like you want to keep growing your brand top of funnel so that you just have more and more people are interested in infinite banking, and then you have all these agents that you pass it off to so that they can, you know, basically transact and own the relationship. So, that's like option one. Um that is, I would say, the lower-risk path cuz you're already doing that today. And so, how many How many Is it on Instagram that you do your stuff? Or Yeah, all on Meta and YouTube.

0:57>> Okay. >> And or get in person. >> followership uh from that? Uh 15,000 subscribers on YouTube and 12,000 followers on Instagram and 6,000 on Facebook. >> Yeah, and what percentage of the leads come from that stuff versus whatever you do in person? 15% come from online and Okay, where's the rest come from? >> The rest of it comes from referrals and networking and Dude, get agents. I don't even know what we're talking about. For sure get agents.

1:27>> Go get agents. >> Yeah, I thought I thought it was like you were at 60 70% of the business was coming from from your organic. >> No, most of it's coming from Yeah, for sure. >> that. And then the challenge with the agents that we originally it was all me teaching people how to do that. How to go go out there and get business, go network, go join BNI, Chamber of Commerce, whatever. That's what worked for me. And then we would get good people that were like, "Hey, I don't have any network." So, I said, "All right." And they they asked where we leads were. And I said, "All right, so let me go create leads and we started calling business owners Yeah.

1:59but they were not showing up and they weren't really busy. Whatever we were offering wasn't whatever. Then I reread 100 Million Dollar Offers and 100 Million Dollar Leads, and I looked at the value equation. I said, "The best value I can give is to real estate investors. So, let me go get real estate investor leads." And then we're calling them all day long Mhm. and the people that I'm hiring don't know how to communicate with them properly. So, the only they end up just setting up appointments and then they hand them back off to me. Okay.

2:24>> And they're good, but I think it comes down to recruiting people want leads. >> The first way to work your leads. >> Yeah. If you say you have to go work generate your leads, they might go look at somewhere where they give them leads. So, we started giving people leads so we make an offer to recruits that's good. >> Uh-huh. Well, I think that one is you could probably just take the existing brand that you have and just be more deliberate about the call to actions that you make. And base cuz like if you talk about high-level insurance stuff, that's going to attract both people who want to learn more about insurance, but many of those people will be agents.

2:57Yes. And so, I think if you basically alternate the CTAs, you you'll be able to basically I don't want to say chase two, but you know, both, but in some ways you kind of can double dip here because as long as the content strategy fundamentally doesn't really change, you're just changing really the calls to action, then you can kind of get a little bit of the best of both. But, I do think that the big thing that you need to crack is teaching them to generate their own own leads. Like that is a 100 like that's the limiter of your business. Heard. So, you need to bring them on and you need to have the training system to get to reliably get them to self-generate. Like that's it. Like that's what you have to do. If you do that, the sky's the limit.

3:31>> And the 20 people that we have out of 29 that are just simply coming in and cold calling real estate investors all day Yeah. right now that are setting up an insane amount. I think our offer is not great, so I'm going to go to the drawing board with that. But, all those people now I got to go teach them. I'm just teaching them how to cold call. Well, they already are cold calling, right? They already are cold calling. >> calling now. Well, they're coming in, I'm teaching them to cold call >> That's fine. >> rather than coming in teaching them to go shake hands and kiss babies.

3:57You want to teach them the highest efficiency strategy for getting customers. So, whatever that is. So, you can It's just like whatever your method is that you think the highest percentage of people will succeed with, that's what you teach. Cool. >> So, whether it's shake hands kiss babies or it's cold calling, whatever. >> Or a combo of both. >> Yeah, or a combo of what I did. Either way is fine. Um but like fundamentally like look at the biggest insurance companies in the entire world, they are that big for a reason and almost all of them they just they they are recruiting machines. >> Right. Like that's where the fundamentally It's like they're not a supply-constrained business. Like you can sell as much as insurance as you want.

4:27>> Right. Like you're not supply-constrained. Right? Like you're just demand-constrained. And so, you just got to get guys and then put the system in place so that they learn how to sell, and then that's the business. Heard. Heard. Thank you. Appreciate you. Yeah. This is why there's higher leverage of him getting lead getters than him getting leads. So, this is the Leads Book 175. So, right now he's in scenario one, which is that he's getting leads. Right? He's getting customers and he's sending those leads to his agents to close. Right? Look at a much higher leverage move. Let's go to scenario three, where he spends the same amount of time advertising, but every time he's getting lead getters. And so, every month he's getting more agents into the business and each of those agents are now getting money. Now, it's the same level of effort for him. Look, his line is still the same. He's still working the same amount every day, same amount every day, but here he's got these new nodes that are generating business for him. And so, if you add up all of this, these are all the extra customers that he's gotten just from this level of effort. And so, this has far higher leverage than this does, which is why I recommended that he start making CTAs in his content to both continue to generate cuz I don't want to kill the business, continue to generate his normal leads, but also make it clear for agents if they want to join him and gain access some of the leads that he has, um that he can come in, he can train them, and he can show them how to get the leads on their own, which he can benefit from.

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