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0:00Partner with my wife on our business. We sell jewelry with purposes. Um, let's see here. Partner with my Okay. Partner with my wife on our business. We sell jewelry with purpose. Uh, natural stones. What would be the best content to post for advertising? We use Tik Tok. All right. Bro, what are we Bro, what are we talking about here? This is super visual. All right. What are we What are we talking about?

0:24All right. So, number one, you should be on uh uh I mean Tik Tok. Tik Tok shop for sure. Like if you're not doing that, you should be doing that. Number two, I'll bet you with jewelry, you probably have very good margins with it. Um, and you could probably pay really aggressive uh affiliate commissions to any other Tik Tockers who will repost your stuff. And so I would look at, are there small things that I can give out for free? I know that's heavy, but people will be willing to do it. I don't know what revenue is right now, by the way, Junior. Um, but I would also double this on Instagram. And I would want to do like as many collab posts as I can with other influencers with them trying on different things. And I think the the big thing that I would want to do is I want to tell the narrative. I want to tell the story behind the the the jewelry. All right? So I'll give you I'll give you an idea. So or I'll give you an example. So if you think about like selling merch, right? Everyone has t-shirts. There's nothing sexy about a t-shirt. And if a t-shirt just has a logo on it, again, it doesn't really matter. But if you say, "Let me tell you the story behind why this logo, why this saying is meaningful." And so what we have to do is basically pair this commodity of jewelry with the meaning that you then ascribe to it or the narrative or the story that you put on top of it. And so two years ago, I did my book launch for the leads book. And some of you guys might have been there.

1:41Um, and I sold like millions of dollars of hats. All right? Um, and people were willing to pay $100 essentially for a hat. Now obviously they got two other books and the hat was free but like fundamentally that was what happened right and so what's really interesting about that the specific event is that I then spent like four or five minutes just saying like let me tell you about why I wear this hat and what this hat means to me and so after explaining the meaning behind the hat then way more people were willing to buy it versus like hey do you guys just want to buy a hat and so I think to the same degree you need to do that within your content and you're like what kind of content should I do like show the jewelry show people unboxing the jewelry show people picking out between different kinds of jewelry and then you telling the narrative behind each of them in terms Where was the stone sourced? Why did you design it that way? What is what does this chain do versus this chain? What do these metals do? Like, there's so much to talk about u with your content. And don't be afraid to repeat stuff. Just don't be afraid to repeat stuff. And one of the really interesting things with content is that I'm going to give a Dave Ramsey example, but like you need significantly less variety in your content than you think you do. So, think about what Dave Ramsey has done for the last 35, 40 years, however many years it's been. He has told people to spend less than they make.

2:49That is that has been his core message. Don't go into debt. Spend less than you make. Cut up your credit cards. Pay off your loans. That's more like obviously he's a seven baby steps and that's awesome. But my point is this is that people still tune in every day when they know what the message is because they're like, I wonder how this will apply to a stripper. I wonder how this will apply to somebody who won the lottery. I wonder how this will apply to somebody who's got a kid who's going to college now and it's a good college or it's a bad college, right? And so the thing is is that you can have a single framework or single core product or concept and the variety will just come from the examples that you use.

3:25Cool. All right.