Erfolg hat keine Abkürzung

0:00The hard way is the easy way because the easy way never gets you there. So, think about it. People always are looking for the shortcut, but you have to accept a very simple truth, which is that the shortcut never actually takes you to the place that you're trying to go. And it's because it's rarely one big thing. And I would postulate, fancy word, right, that there are a lot of shortcuts that exist in life. Wait for it. Wait for it. And everyone already uses those. And so whenever an actual short gets found, all humans immediately do it and it no longer becomes a shortcut. It's just a thing that everyone does and it's not really a thing anymore. Like we learned how to tie knots. That was a big breakthrough. And then everyone ties their shoes and they're like, "Oh my god, let me show you the shortcut to this." It's like, "Oh, you tie like oh my god." Everyone does it and it's like not a thing anymore, right? And so all the things that you want to have that most people don't have don't have shortcuts. But thing is is so many people waste so much time. they literally waste longer than it would have taken the hard way or the only way to get there in search of the easy way that doesn't exist. And so the reality of this is that it's usually a hundred small things that make days, weeks, and months hard. It's the neverending onslaught of And then you remember after going through that onslaught of that you signed up for this, but then again, you figured that it would be hard. And then you're reminded that this is what hard feels like. And so you keep going because it's the only choice you have. I want to remind you that a lot of times what we imagine hard to be is different than how we experience hard because the nature of hard changes too.

1:33And it's more of a limitation in how we describe hardship than it is and I actually think there's a big problem with this. So just kind of like Eskimos have like seven different words for snow. I feel like I should have like 25 different words for hard, right? Like the amount of things that you go through. There's like lifestyle hard like, okay, so there's sacrifice hard of like you're giving up things that you enjoy. There's also like effort hard of like starting to do things that you hate doing that you're not good at. There's risk hard of the the fact that you could lose something that you currently have, right? That you have the chance of losing what you currently have. You have the uncertainty heart of the fact that you might be doing all of the sacrifice for nothing. There's lots of different flavors of heart and each one of them presents at different times. And for some reason when it gets a new kind of hard, it's a new seventh type of snowflake heart, then you're like, "Oh, this is different." But it's not. It's just that the thing that you grow comfortable with, then you conquer and then you're exposed to a new level. And so, I love this quote from Paul Graham.

2:31He said, "If you want to make a million dollars, you have to endure a million dollars worth of pain." Fundamentally, in my opinion, the people who who who end up building building, not inheriting, building tremendous wealth, just have massive concentrations of pain. So, don't go looking for the easy way because it will never get you there. [snorts] Real quick, I'm going to show you the exact 10-stage road map from zero to 100 million plus that less than 1% of companies finish. I've now done multiple times. And so, I can say with a lot of confidence that these are the stages as headcount increases that you need to get through. And I broke each of these down by eight different functions of the business. What the constraint feels like, like what are the symptoms of it when you're going through it, and then what steps we actually took to graduate. And we've done this across software, physical products, uh, service businesses, brick-andmortar, all of this, and it works. And it's my gift to you. It's absolutely free. And so the link's in the description, but you just go acquisition.comroadmap.

3:24Just enter your info and it'll spit it right back to you. Offering.