The Rule of 100 Builds Six Figures From Scratch

0:00If somebody is starting from scratch, what are the traits, skill sets that they should be cultivating in order to up the odds of their success? >> Uh they should focus on one thing in general, rather than lots of different things that you're not sure about, cuz if you're starting out, everything looks like an opportunity. So, the correct answer is all of them are opportunities. But all of them won't work unless you pick one, right? So, you have to say no to all the other mistresses. So, boom, you pick one. And then from there, I always say six figures is sell something to someone. That's it. And if you want more detail, sell something to someone.

0:32So, it's one avatar, one product, one channel. So, you don't have to figure out how do I create 20 pieces of content across it's like just pick one channel, one media source, whether it's Facebook, Instagram, YouTube, you know, whatever, Twitter. Consistently, start going on that, whether that's cold outbound, whether that's content, whether that's running paid ads, whether it's uh affiliates, word-of-mouth, whatever it is. Um and start reaching out to people there to start selling your stuff. And so, if you can just do that consistently, and I use something or

0:59>> What's the skill set that's going to make somebody good? And this is six figures still. >> Yeah, yeah. >> So, what's the skill set in that? Is it getting good at the outbound? Is it getting good at saying no to the other stuff? Like, how do we translate that into a skill set? >> You have to learn how to advertise, which I define as the process of making known. So, how do you let other people know about the stuff you sell? So, you have to advertise. There's six ways to do it. I covered five just now. So, there's there's six ways you can do it. And then once people engage with whatever advertisement you have, you have to sell them. So, advertising is the first skill, selling them is the second skill.

1:30And then product would be the third skill, which is the thing that you're uh ultimately advertising and selling. >> Okay, so that gets to six figures. What gets to seven? >> Doing the same thing consistently. So, usually once people do it in the beginning, they're sporadic, they're not consistent with it. Just the act of doing the same thing every day usually gets people to 100,000 a month, which sounds crazy to probably people listening, but most people who think that's crazy also haven't done it consistently for an extended period of time. And so, I use something that I call the rule of 100, which is 100 primary actions, whether that's 100 minutes of of content creation per day, 100 reach outs per day, $100 of ad spend per day.

2:07Doesn't like you have to pick one of them, but 100 per day. You do that for 100 days, and I promise you you'll have you'll be making six figures if you do that. >> Most people won't. >> Yeah. >> I know you know that. They will fail at something. What is the most common thing that you see people fail? So you give them the blueprint. Your ability to articulate a blueprint to success is insane.

2:31Legitimately insane, dude. When I So I'm going to make a prediction right now. 5 years from now in this space, you will be one of the biggest people on social media. 100% guaranteed. YouTube, podcast, whatever. Because your advice is real, and I said I I was about to tell you something, and I said I'm going to say it on camera. And I will tell you right now. I judge everybody that comes on the show by when I'm doing the research to bring you on, which is a way bigger time investment than the interview itself. Did I actually learn something? Did I move forward? Did I enjoy myself? Dude, it was awesome.

3:02Researching you was awesome. It was good for the business, it was good for the soul, good for the mindset, everything. So this is going to be incredible. But where do people fall down? Because most people, even knowing how articulate you are and know that people are still going to fail, is crazy. And I know that most people are going to fail. So where where do people really struggle in that equation?

3:26>> I think it's fear, mostly. Um I know that's not a skill, but I think it's a character trait. And so people are afraid of val you know, not getting validated, or they're afraid of judgment that they perceive from other people that exist or don't exist in their lives. Um and so for whatever reason, they have this second voice that criticizes everything they do that in reality isn't even there, um but is constantly present. It's like the antithesis of whatever the god figure is, but just the negative voice. And so, I think that's the thing that stops most people from doing the stuff they know they need to do. Because if you think about like whether it's want to get in shape or I want to have a better marriage or I want to make more money, most people on some level, at a basic level, they know what to do. And my proof point of like even making money, right? Most of us have had a bill that came up that was unexpected, a tax bill, a car breaks down, a health thing, whatever it is, and we find a way. And so, when it's for someone else, people are will use the actual resourcefulness that they have to make the money. But for whatever reason, they won't use that same resourcefulness to make it for themselves. And so, I think that most people know if they want to work out, uh sorry, to to get in shape or to lose weight, whatever, they know they need to eat fewer donuts and move more in general.

4:33But they don't, right? Cuz they're afraid of getting started or they don't have the discipline to keep going, which is they can't make the short-term sacrifice for the long-term achievement. So, big picture, it's like there's usually some fear that's preventing from doing it. And then how it looks from a behavioral standpoint is they do not make the short-term sacrifice of discomfort for the long-term achievement. If you like this video and you're business owner who wants to break through your current revenue ceiling, I distilled every lesson from scaling 10 businesses past 10 million and three businesses past 100 million into a completely free scaling roadmap that I've used to go from zero to one, zero to 10, and zero to 100 plus. And so, you can click here and you can check it out.

5:15Again, absolutely free. And since you're business owner, appreciates you and enjoy.