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If your business is doing under $1 million in annual revenue, I can guarantee that basically ev
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0:00And if you're under $1 million in revenue, I can virtually guarantee that basically everyone on Earth doesn't know you exist. And so, the first 4 hours of every day should be dedicated to solving that problem and going from obscurity to being aware. And so, we do that by doing the core four more, which is you have to do more outreach, cold or [music] warm, you have to make more content, or you got to run ads. But the thing is is you don't need to do all of them. You pick one, you go all in, and that's what you spend your first 4 hours every single day on.