Aus Content ein Business machen

0:00For creators who want to follow in your footsteps, do you think you'd advise them to double down on the creative distribution side of what they do or to try and get better at the bus- building business piece of what you do? Really interesting question. Um I think it depends on your goal. Mhm. So, if your goal is to make money, then learn the money game. If your goal is to make content, then get, you know, just keep making content. I had a conversation with other Uber creators not that long ago, and we operate at acquisition.com off the theory of constraints.

0:28And so, the positive theory of constraints is that any system will grow until it's constrained and it will grow no further. And so, um you know, these these gentlemen had like subscribed to that and they said, "Hey, Alex, I think we understand what our constraint is. You know, we have our our con- our media and our content creation machine, the the constraint of it is like we need better editors for whatever so we can get even more leverage on our time." I said, "What's the goal?" And they said, uh "We want to make money." And I remember kind of like smiling about this and I was like, "Your constraint is not that you're a 97 out of 100 on content. It's that you're a zero out of 100 on monetization. If you don't care really about making money and your passion is making videos about whatever it is that you make videos about, then like congrat- you won.

1:09Congratulations. You're making videos about stuff." Yeah, yeah, like this was yeah, you you were like, "If I could just quit my job and make videos about Dungeons and Dragons, then like I would do it." Then it's like, "Awesome, you won." Like so now, where do you go from here? But there are creators that I've talked to who I'm like, "Hey, so what do you want?" They're like, "Dude, I just want to make money." And if that's the case, then you got to learn the game. Real quick, if you're a business owner and you're not growing as fast as you like, I'd like to give you a free gift. So, my team and I put together the $100 million scaling roadmap, which is basically 200 hours of us looking over all the portfolio companies we've had and what stages of growth they went through and more importantly, where they got stuck and how they got past it. And so, we broke it into these 10 stages and we made this little kind of quiz thing where if you put in your business information, it'll tell you where you're at and the most important part for you, what to do for each of functions of the business across product, marketing, sales, customer success, recruiting, IT, human resources, and finance. And so, no matter what you're struggling with, someone else has already struggled with it and solved it. And so, I'd like to give you this thing absolutely free. You can go to acquisition.com/roadmap, plug in your business information, and if you want us to actually help you de-constrain the business and you're trying to scale, we'd love to help you out. On the thank you page, you can book a call with my team, and we will look at the business, see if we can help, and if we can, we'll invite you out to Vegas, and we'll do this in person live.