50 Mio Dollar Umsatz, aber Messaging unklar

0:00Unternehmer/Gast I sell genetic reports and supplements >> and we've done 51 million gonna be 51 million this year >> and every year is growing. So about 22% growth this year um about 22% evida >> um a lot of our systems are in place the place system that needs the most work is our marketing and funnels. Our retail is by far I would say by far we do about 22% retail, 40% wholesale and the rest on Amazon.

0:30Alex >> Okay. >> And I would say the biggest thing holding us back is probably me. Um because I have a headful I'm a doctor and I have all this information and I have all this genetic stuff and I have all these different types of people coming to me and saying I have this problem. Can you apply this genetic solution? you know, I have these genetics. Can you evaluate the problem and give me a a guide? Yes, here it is.

0:58So, I deal with infertility, pregnancy, neurotropic issues, depression, anxiety, ADHD. I mean, all that and I can solve it with my systems. >> All right. >> And I've got tremendous outcomes, right? >> And that's why we grow naturally word of mouth as fast as we have been. >> Only word of mouth. >> Yeah. Word of mouth literally >> this whole time. >> Yes. >> Wow. >> We do have >> Google and beta. Um, but

1:22Alex >> what are you spending it as? >> Maybe 60,000 a month. Okay. >> 50,000 a month. >> Yeah. >> Um, and they don't they convert, but they're not >> I will agree with your claim. It's word of mouth. >> Yeah. Um, so I would like to establish clarity for myself so I can go to my team and say, look, this is the one thing that we're going to be working on. >> Yeah. >> And we're going to be dealing with, say, infertility or pregnancy or what have you. And then we we build the funnels and the systems and the director of marketing or whatever the title that's going to be guides the team and we can then grow and keep going and the next dollar figure I don't really care. I don't think I'm going to sell. I'm not sure. I got three three sons.

2:03>> Yeah. >> Um you know, extremely profitable. I'm happy my CEO and I are both we love the business. As long as we're having fun, we're going to keep going. >> And um you know, I'm comfortable. I've got all the money I want. I could retire now, but I I I have this knowledge in my head. >> Got to get it out. I want to help more people. >> Why do you So, why do you want to >> unless I misunderstood, why do you want to niche down?

2:28>> I want to not niche down necessarily. >> Yeah. >> I want to establish clarity. >> Yeah. You want a unified message. >> I want to get a unified message. And how do you unify a message when it's whole body and you have all these people? I mean, I used to go to >> Well, I think you chunk up. I mean like to me the message you have is really clear which is that the problems that you have come from your genetics. >> Well they come from your genetic vulnerabilities but they they truly come from your environment and your lifestyle. >> Okay.

2:54>> So >> so it's like your problems come from one of three places and we will help you with this one or like I I think this is I don't I don't think your messaging is that as confusing as you feel like it is. >> Well, let me let me give you this. >> I feel like I understand what you do. >> Yeah. So I wrote a book called Dirty Jeans. Not these but genetics. Right. So >> that would have been a turn. Yeah. >> So I didn't used to do landscape construction but um so with dirty jeans the concept is we all have genetic vulnerabilities. The majority of genetic variations that we all inherit we all have

3:26>> predispose us to various risks blood pressure anxiety certain situations what have you. I can look at your genetic report and say look you have generic vulnerabilities here. If you apply this lifestyle, clean up your environment, eat these foods, avoid these foods, store these nutrients, evaluate these labs, you can bypass all those genetic variations. >> So that's that's the concept. >> Yeah. >> So optimization of genetic vulnerabilities improving outcomes.

3:51>> I feel like this is so clear. I'm trying to I don't understand what's wrong. What's wrong is is well possibly I've been talking about >> is the site super confusing like like with this like people do people come in confused >> customers will come in well there's a lot of influencers out there which I don't name names but MT Jafar who's heard of the genetic variation MTFR

4:15Alex >> okay so MGFR it's it's a common genetic variation which >> I thought you were naming names >> I was like this guy just came like let me tell you about Joe Rogan Okay, I'm not going to name names. >> Yeah, go ahead. >> Well, yeah, that that. All right, >> you're good. Okay, so MT Jafar. >> Okay, >> sounds like Aladdin anyways. >> Yes. Yes. >> So, I am I would say the world's foremost expert in this area.

4:42>> And so, these influencers have hacked on to this. >> Yeah. >> And they're using fear >> to sell supplements. If you have the genetic variation, >> yeah, >> that is incorrect. Okay. >> So, I got to get back on social media. Even though I was on social media in 2011 and 12 and speaking all around the world on this, now I feel that I have to get back on social media >> and talk about this. >> Did Risky Tinko recruit those influencers and like teach them the light?

5:08Alex >> Well, it's funny is the influencer that you're talking about. Uh he read my book and said I was a major influence on him. I was like, "Dude, you need to read the book again." >> Yeah. >> So regardless. >> Yeah. Uh, Luis is a fan. >> Yeah. >> Well, I'll say this. Like, I think that um to me, I'll say this. I think that probably I think I speak for everyone here. I speak for all of us. Um, I actually think that what you have is really clear. Like, I wasn't really confused by anything you said besides MT Jafar. Um, but but the actual like what you do, it's like you have genes. We test genes. Three things influence them.

5:48These things you control. This one we add in and we sell it. That makes a lot of sense to me. >> Yeah. We sell it, but also we we just have tools that help you understand. Yeah. Because even if we don't sell it, and I actually still help people. Yeah. >> Yeah. And I don't want people to buy a supplement if it's the wrong one. And that is actually a huge problem. You know, our sub is really strong and effective. If if a mother buys something for herself, >> we have the best sales pitch. It's awesome. >> Yeah. Well, it's true though.

6:12>> If a erection lasts longer than four hours, like call guys, be careful. I don't want you to take too much. You know, like you're you're crushing the pitch. So, so how do you design a a marketing funnel that would convert a confused mother who's >> or you know an infertile dad? >> This is a quiz funnel. >> Yeah, I figured you were going to say that. >> Yeah, for sure. I mean, this is like I just figured you already had one.

6:39>> Well, I need a team that will build it for me. >> Yeah. Um this is this is super like you just don't know anybody in the marketing world. But what you need here um what you what you need though is like you need one guy who like this is not this is it's just somebody who lives outside of your world but in the marketing world who here is in the marketing world who's like considers himself what is he what he's asking on a scale from one to raise your hand is it hard to build

7:05Alex >> right this is super easy to build like you can build this as an afternoon this is like a jot form that has that has quizbased questions that then just decision trees into 10 different videos based on the 10 most common issues that people come in with. >> Yeah, fair enough. >> It's literally it and then after that it makes recommendation to physical products like super easy. >> Yeah. >> So my plan is to make a bunch of videos for YouTube longer formish and then cut them short and you know whatever and put on LinkedIn for B2B.

7:36Alex >> I would do this if I were you. I would recruit as many influencers who are science scientistic. I'll say that not scientific scientistic about health and wellness and things like that. I would recruit them after I build my uh quiz-based funnel and then I would have my kind of low ticket or low barrier offer be the genetic test. So they take this and it's like great, you could be disposed of these things but take our test. Great. And then they get their test results which I'm assuming gives them recommendations on supplements that they would. It does not because I don't I don't

8:08>> I think we're the only ones that create a genic report which don't then sell our own supplements because I don't want people to go to supplements first. Okay. >> I want them to do lifestyle first. >> Yeah. I had to like shake my own head. I'll be like, "Yes, rest. That's good. Yes. Healthy." Be a good person. >> Well, it's true though because I know it's true, too. We all know that you you want to help people.

8:34you're eating, you know, absolute right? And there's like, stop eating the crap and you might not feel so bad. >> Yeah. Yeah. And buy my supplements. But, um, >> you feel 10% better. 90% comes from no muras. 10% comes from my supplements. Um, but but do both. Um, but anyways, so uh on the way in, this is this is influencers to me, influencer traffic on the front end. Literally just preaching your gospel. Have them read the book, take out the snippets, you know, promote that to their audiences. We have to have some front-end offer that they'd be driving towards. I'm guessing the genetic testing would be the thing. Do you sell via phone or people just It's follow-up sequences that then get them to buy the products after

9:13>> followup sequences. >> Okay. Right. So then if then that makes it even easier because if you're willing to do affiliate How much does the genetic test cost? >> Well, we stopped offering it and I just emailed today uh whole genome company that we have good report with to white label it. Um, we couldn't control the quality of our genetic. >> What's the cost? >> Uh, it'll be $400. Whole genome now $4 or $500. >> Great. So, this is what's the margin on that?

9:40Alex >> Uh, it's going to be low, I would imagine. >> Okay. So, >> I don't care. >> Yeah. I believe you. So, this is what I would do if I were you and I wanted to grow this and help more people. I would recruit the influencers. I would say I'll give you a 100% of the profit on the front end test because I want as many people as possible to get tested and then I would give them all of that profit. So you make zero on that which you'll love. Um

10:07Alex >> I did work with Mother Teresa for a while. >> I believe I believe all of this and then after that I would have all my segmentation sequences where I could maximize profit and you're going to get so much ancillary because people are going to hear about it. they'll still go to the site and buy and then the people who go through the test, they'll be happy to push it because they're going to make decent money on it if you give them all the profit but it costs you nothing. So great and that way that would be my that would be my process to really scale this. >> Okay, appreciate that.

10:39Alex >> Real quick, I'm going to show you the exact 10stage road map from zero to 100 million plus that less than 1% of companies finish. I've now done multiple times and so I can say with a lot of confidence that these are the stages as headcount increases that you need to get through and I broke each of these down by eight different functions of the business what the constraint feels like what are the symptoms of it when you're going through it and then what steps we actually took to graduate and we've done this across software physical products uh service businesses brickandmortar all of this and it works and it's my gift to you it's absolutely free and so the link's in the description but you just go acquisition.comroadmap just enter your info and it'll spit Right back to you, offering.