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Was du mitnimmst
- Der Luxushausbauer macht 10 Millionen Umsatz aus sechs Häusern à 1,5 Millionen und will auf 30 Millionen.
- Aktuell macht der Chef selbst alle Verkäufe, das kostet ihn Zeit und bremst das Wachstum.
- Jedes Geschäft ist entweder durch Kunden oder durch Talent begrenzt, hier fehlt gutes Verkaufstalent.
- Gute Vertriebsleute sollte man genauso gezielt ansprechen wie potenzielle Kunden.
- Der Bau selbst ist kein Engpass, er könnte auch 18 Häuser im Jahr bauen, wenn der Vertrieb mitzieht.
Volltranskript
Das Transkript ist das englische Original mit Timecodes. Die deutsche Zusammenfassung steht oben. Sprecher werden automatisch zugeordnet.
0:00Unternehmer/Gast Hey, my name's Alex. I sell luxury homes in Texas. I do uh >> No, not the luxury homes, the Alex. >> I do 10 million in revenue. I'd like to get to 30 million. >> Okay. Uh 10 million in revenue. So that's that's not home. That's not home volume. That's your commission percentage. >> No, it's like six homes at 1.5 million each. >> Oh, you're doing 10 million like you've sold $10 million of homes,
0:25>> correct? >> So $600,000 whatever or less than that, you know, four 400,000ish in commissions. >> Uh net takeh home is two million from the 10. >> You build >> you build. Thank you. >> Build luxury homes. >> My bad. I heard sold luxury homes and I was like okay understood. Got it. So 10 top line two bottom line. Um and now sorry now then back to reality. What was uh what was the goal?
0:51>> The goal I'm trying to get to 30 million. Okay. Uh my question is how do you attract the top a players and bring them on? >> It's going to still be the it's interesting. We got a lot of a lot of people questions today. Um it's going to like every business is demand constrained. You're either demand constrained for customers, you're demand constrained for talent. And so most problems can be solved with advertising.
1:18It's just who are you advertising to? And so once you realize that like all businesses have advertising constraints. Is it am I doing outreach for customers or am I doing outreach for talent? Am I doing running ads for customers? Am I doing ads for uh people, right? And so how do you find them? You find them the exact same way you find customers. >> The top players, >> it'll be outreach primarily, but you can still find a level talent. But if you're looking for like leader leaders, then it's outreach mostly.
1:45>> Just looking for a top a player in terms of sales. >> Okay. Well, yeah. sales what I was mentioning earlier is super applies but are you looking for sales to sell people on the jobs? >> Yes, the customer correct. >> So you did six last year. >> Mhm. >> Did you do the sales? >> Yes. Um it's it's just me in the
2:07Alex >> Got it. Um could you do 18 sales in a year? >> Yes. >> Okay. >> The operational side is not a problem. Okay. >> The building side is not a problem. It's a problem of >> finding just one good sales person. >> You just want to get your time back. >> Correct. >> Got it. Okay. Heard. Um, you're it's going to be outreach and I would literally just reach out to other construction sales people who sell luxury.
2:35Alex >> And I've tried that with a nice professional formal letter because from what I've heard today, >> okay, >> to bring them on and say, "Hey, if you like the opportunity >> and it didn't work." So, I was just wondering, >> do you like sales navigator, LinkedIn DMs? >> Uh, no. I just looked at, you know, the top producers in my area and say, well, a players are obviously working. >> I would expand the region. I would offer relocation packages um for people who are really good. I would use LinkedIn as primary method, though.
3:05>> Okay. For sure. >> All right. I know that was a very easy one. >> Thank you. >> I'll say this before you jump off. Um, most people here suffer from insufficient volume is that you're not doing nearly enough. It's like I I don't know how many you reached out to, but it's like I reached out to 15 of them and nothing happened. And so it's like you just need to add like two zeros to effort and you'll get what you want.
3:31Alex Don't be real. That's like what it is. Real quick, I'm going to show you the exact 10stage road map from zero to 100 million plus that less than 1% of companies finish. I've now done multiple times. And so I can say with a lot of confidence that these are the stages as headcount increases that you need to get through. And I broke each of these down by eight different functions of the business. What the constraint feels like, like what are the symptoms of it when you're going through it. And then what steps we actually took to graduate.
3:58And we've done this across software, physical products, uh service businesses, brickandmortar, all of this. And it works. And it's my gift to you. It's absolutely free. And so the link's in the description, but you just go acquisition.comroadmap. Just enter your info and it'll spit it right back to you. Offering.