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Was du mitnimmst
- Für Gebäudereinigung mit Gewerbekunden ist eine Google-Ads-Kampagne meist der schnellste Weg zu qualifizierten Leads.
- Bei kleineren Gebäuden hilft Klinkenputzen, bei größeren Gebäuden lohnt sich gezielte LinkedIn-Ansprache der Gebäudeverwalter.
- In Geschäften mit fast keiner Kündigungsrate zählt vor allem die Neukundengewinnung, nicht das Halten bestehender Kunden.
- Statt sich auf ein Lead-Magnet zu konzentrieren, lieber das Angebot verbessern, zum Beispiel durch vorab bezahlte Raten.
Volltranskript
Das Transkript ist das englische Original mit Timecodes. Die deutsche Zusammenfassung steht oben. Sprecher werden automatisch zugeordnet.
0:00Unternehmer/Gast I I have a janitorial business. Uh what kind of lead magnet my ideal avatar need help attracting and nurturing clients? Appreciate it. Well, dude, if you're in the janitorial business, it's going to be commercial you know, commercial building owners, right? Um and so lead magnets there are I mean it's going to depend on the size of the buildings that you're looking at. If you're looking at smaller buildings that you're doing, you're really just looking at business owners, probably.
0:28Alex Um I would imagine like the the the first and most likely path would probably be a Google PPC campaign, so paper click campaign, uh on anyone that's searching that in your local area. That'd be like the fastest first method of getting leads. They'll be the most expensive, but they'll be the most qualified. All right, so that's kind of like thing one. Thing two um in that space is I would probably I'm trying to think about I mean, door knocking would work okay.
1:00Alex It depends on the size of the building again. So, I don't have as much like if you have smaller buildings, door knocking work. If they're bigger building, then it's going to be outreach to building managers, which is going to work better off of LinkedIn outbound strategy. So, I'd be looking at building managers who are who actually who are the decision maker for uh for those services and I'll be doing outbound on LinkedIn. There was a business that I looked at uh not that long ago that had a they they look went for whales um and they only were talking to building managers. They did it all exclusively on LinkedIn. So, there's two strategies that I would do. And in terms of lead magnet, I think that your lead magnet actually matters less for like this type of business.
1:36Alex Um it would probably be more like what is my offer rather than what is my lead magnet. So, I'd be focused more on like what's my more compelling way to pull cash forward, which might be like I get paid quarterly and I get paid in advance. So, that'll be one of the like ways that I would pull cash forward and decrease churn. But, in those businesses, churn is almost nothing. So, it is definitely the acquisition game um of getting customers.