Servicebusiness in 6 Monaten um das 3,5 Fache steigern

0:00Unternehmer/Gast So, we met back in August and we had a conversation. At that point I was at 20k, this month I'm going to be doing 71k. Um >> A nice a nice a nice three and a half X in in six months. I'll take it. >> Yeah, not too bad. Um yeah, so we'll do on average right now we're doing about 45k a month. But the challenge I'm having right now is that I am I am doing everything. Like I am

0:26Alex >> What do you do? >> point of I am a We help financial advisory businesses scale through client acquisition. So, meta ads is the main point of the whole thing. >> Financial advisor agency / consultant. >> Yep. >> Okay, got it. Problem? >> Um I'm the main point of failure. So, I don't have the systems and the processes for marketing, sales, or delivery.

0:53Alex And so like right now I'm I'm fixing the delivery and I'm I'm just trying to figure out how do I do this faster so I can make more money. >> Yeah, love that. So, right now if we were to double the amount of Like can you get customers easily right now? >> Yeah. >> Okay, so getting customers is not a problem. So, the issue is delivering for the customers. >> Yeah, like I haven't I haven't lost any clients, but if if I were to double it right now I would definitely I would I would start not being able to service clients and then they would start churning faster.

1:24Alex >> Got it. So, what I would think of is step one is you need to think in workflows rather than roles. So, like what are all the things that must occur in order for the business to happen and value to be delivered? So, right now with a customer there's probably some sort of communication cadence you have with them. There's probably something that you that's like I don't know individualized. There's probably some sort of account management that's done. There's probably some sort of asset or creative that's you know being generated on their behalf. There's probably some sort of like site work do help work their leads, I'm guessing.

1:59>> Yeah. >> Yeah, right. It's a classic. So, um currently, how many people work for you? >> There's uh six of us total so five. >> Okay. And so, what are you spending your time doing? >> It right now it's it's building up the the process of building all the assets. So, like the the VSLs, the nurture campaigns, um and then I meet with the clients and I work on them with strategy as well. Like how do how do we position themselves or their business.

2:32Alex >> Got it. So, I would say that um like the VSL stuff, so much of that can be AI'd at this point, right? Add Basically, almost all asset creation has become incredibly commoditized. Like will it be the best? No, but you can get eight out of 10 every time in seconds, right? >> Yep. >> So, you're building out those flows, which when a new customer comes in, that should kick off a process that then spins up VSL, spins up ads, spins up creative, spins up copy, integrates with Meta, gets them online, spins up the funnel so that they can get built out.

3:04And so, the only thing that really has to happen is that they agree to the direction. And you turn it on, right? You get a card on file. >> Yeah. >> Okay. So, right now you just need to build that. >> Mhm. >> Okay. So, how many hours a day you spend building it? >> Right now, it's like all of my time. I aside from meeting with customers or like servicing like this client, it's it's all of my time right now. >> So, how long will it take you to get this stuff done?

3:30>> I feel like two weeks probably, like max. >> Okay. >> And then >> Well, let's let's deal with the next problem cuz if you're it's asking me a two-week it's going to be solved in two weeks problem, then let's look past that. >> Okay. >> So, >> Yeah, so then >> Yeah, go for it. >> Yeah, I just want to say then the next thing that I see is is just like the for sales like we're getting like I I can turn up that speaker for leads on that and I think we'll still the cost per lead right now for us is like 50 bucks. It's it's pretty in comparison to what we're charging.

4:06And so I I think like the next challenge that I'm going to have is that it's just not being in sales. Although I guess I could be yeah, so >> Okay, so I mean you're going to apply the same process on delivery to the sales process. The only difference is that you you cannot rely on your expertise in order to close. So the process has to look like this is that like you have to script this to somebody who does not know much about being a financial advisor can close a financial advisor on your services.

4:37So they will not be able to sell like you cuz I'm assuming you sell with a position of authority as kind of an expert and that's why founders typically always have higher close rates than somebody who's a traditional sales person and then they're like the sales person can't sell like I can. It's like of course they can't sell like you can. They can sell a different way and still close the same percentage. Sometimes more. So that's what the question based framework in terms of like having a closer framework for the sale for them and then do you have a VSL before they get on the call with you?

5:05>> Yeah, but it needs to be updated cuz it's >> Okay. >> Yeah, it needs to be updated. >> Well, I'm going to I'm going to give you I'm going to give you bad news and good news. Which one do you want first? >> Give me the bad news. >> The bad news is that you don't have any real problems with your business and so I have no like I'm not going like you you three and a half X in the last 6 months and you know what your constraint is which is delivery. You're taking the time to systematize what you're doing in the back end integrating AI so that you can get more leverage there. The next constraint that's going to come up is going to be sales and we need to just look at your top are you recording your sales calls?

5:41>> Yeah. >> Okay, so keep all of them, plug them into the AI and then ask for the recurring themes people say their problems are before they buy. Take that list of problems, reintegrate that into the VSL. We did this and it literally doubled our acquisition. Just a side note. We literally just took only the pain points that people said, put those in, and then we're like, "Oh, the we literally made a document called why people buy." And then we just use those in the VSL.

6:06And then you take those same things and you build the script around it. >> Perfect. >> The good news is you're on the right path. Like this is just the work. >> So I was going to ask you that. If I'm on the right path, you you you said before when we talked we talked that this is going at some point I'm going to get capped out, right? And when we when we spoke originally they were like, "Go up to whales." Um

6:32Alex >> What's churn? How many customers do you have right now? >> Nine. >> Nine. Yeah. So the thing is is that what's your price point monthly? >> Uh it's it's creeping up but I'm I'm pushing for a six or seven. It's probably around five right now. >> Hundred or thousand? Well >> 5,000. >> Yeah, so with SMBs um I mean if you get the right financial advisors, $5,000 a month means nothing to them.

6:59And that's who you want. This can scale, but it will scale only based on the quality of your avatar. If you deal with somebody who needs you to save their business, you will never save them. You'll just create a churn factory. So just make sure you keep the bar very clear for who what what it what is required for somebody to be a customer of yours. As long as that bar continues to go up over time, the business will be okay. If it starts going down, it's no bueno. From an enterprise sellability perspective, but like if you want to make money, which is what you're doing, it's fine.

7:32Alex >> Yeah. Yeah, like well first of all like I would I want to get to a million dollars in profit per year and then after that >> do you could you could do that in you'll hit that run rate in a few like a quarter or two, man. Like just just keep solving the problems you are. You're fine. >> Yeah. Okay. >> Cool. >> Awesome. Thanks, man. >> Appreciate you. Yeah. Rock and roll, man. Easy peasy. If you're a business owner and you're not growing as fast as you'd like, I'd like to give you a free gift. So, my team and I put together the $100 million scaling road map, which is basically 200 hours of us looking over all the portfolio companies we've had and what stages of growth they went through and more importantly, where they got stuck and how they got past it. And so, we broke it into these 10 stages and we made this little kind of quiz thing where if you put in your business information, it'll tell you where you're at and the most important part for you, what to do for each of functions of the business across product, marketing, sales, customer success, recruiting, IT, human resources and finance. And so, no matter what you're struggling with, someone else has already struggled with it and solved it. And so, I'd like to give you this thing absolutely free. You can go to acquisition.com/roadmap, plug in your business information and if you want us to actually help you deconstruct your business and you're trying to scale, we'd love to help you out. On the thank you page, you can book a call with my team and we will look at your business, see if we can help and if we can, we'll invite you out to Vegas and we'll do this in person live.