Von 810.000 auf 3 Millionen: Handwerksbetrieb skalieren

0:00Unternehmer/Gast I sell pressure washing gutter cleaning to homeowners. I did 810,000 last year. This coming year I want to do 1.5 and then the following three. Mhm. Um so we're kind of throughout this we switched to the subscription model. That's what everyone's been suggesting. So how do now I get into neighborhoods or allocate resources cuz a lot of people are saying just do one channel but then we we do a lot of like door hangers, yard signs and I feel like that all kind of like goes in a one with like ads.

0:31Like how would you kind of rush neighborhoods in home service? So can you can you can you restate the question? Yeah like how would how would you spend your marketing money if you want to get as many on this yearly subscription? Currently how are you acquiring customers? Uh just old school yard signs, door hangers, uh referrals, stuff like that. >> What stops you from doing 10 times more of that?

0:57Um probably just people. Okay. So then people being >> myself. Okay, got it. So then the So what's the return What's the Do you know what your LTV to CAC is on It's like a 10. It's 10 and that's with your time being free? Yeah. Okay. So if you paid someone full-time to do that do you know how much that would impact your ROI?

1:21Um someone would probably be about 50, 60 grand, like a sales guy. Uh okay so wait are you you're knocking on doors and getting the business? Yeah. Got it. Uh and then you and then the truck follows you and then like does the work whatever. Got it. Um you'll have So I think in the beginning you'll have to keep stacking the subscriptions so that you can generate the cash flow cuz then you'll have the basically the for sure business. And then once that starts stacking then you'll have the cash flow to hire the other sales guy who's going to be able to take over your role. Thing is most order door guys need to make like decent money cuz it's terrible. Yeah. Uh and so um like you'll probably need to be like they'll probably need to make like I mean a decent I mean how many sales a day can you make?

2:08Um anywhere from like eight to 10. Okay. Okay, yeah. So I think I mean one of those guys could easily If you can pay them shoot 50, 100 bucks a sale uh they can make a thousand bucks a day. I think you'd be able to get somebody to be able to do that for >> you like sprinkle in some type of like Facebook or Instagram or Google? Or like >> don't want to add complexity cuz like right now you have limited resources and so I'd rather just like do more of that thing rather be like oh on top of that now I have to start calling leads

2:34Alex >> [clears throat] >> and have to like create a whole like on like the online world and then working those leads is a whole different monster versus like you're right here, you say yes, I call truck, we clean I get money. Like Yeah. It's good business, right? Just keep it easy. Yeah I would rather you keep it easy. Long term like once you have like if you ever like hey I've got you know, 15 trucks for the city or whatever and I've got 15 teams that are out doing it then I'd be like yeah I think having a you know a canvassed you know, top of funnel kind of awareness stuff that generates leads and a centralized phone team that can then also proactively send trucks out to people that you already sold over the phone. I think that makes sense but given the fact you already know the script, you already know the process I'd rather you just stack some of the recurring so you have the cash to bring the new guy in. That being said if you get a little bit more generous on the commissions you could probably get someone to paid work commission only. Um so then you wouldn't have to take the risk on. Okay. So I revise my original answer. Do that.

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