Creator Plattform von 4,3 Millionen auf 100 Millionen skalieren

0:00Unternehmer/Gast Hey Alex. >> Hello. >> Thank you for the content you create. Okay. My name is Muhammad Fattal. I'm the founder of Alfann. Okay. So basically we sell tools to creators help them make more money. And we also simplify how brands collaborate with creators. Okay. You say tools like software? So software and serve agency tools. Okay. >> have a music label, a creator agency for big creators, and then a platform as well. Okay. So I'm coming to that just in a bit. I know the focus topic. Uh we made around 4.3 million last year.

0:26Uh and basically my goal is try to get to 100 million. All right. Now the issue here is >> split between the three in terms of revenue? Uh 1 million for the creator agency. Okay. >> 1.3 million for uh the music label. Uh and then the rest is on the brand side. Okay. >> My issue here is I got 40,000 creators, but only 1,000 are making money. Mhm. Right? And I've been kind of struggling between going on a SaaS model to be able to scale because when I do any social marketing, we get a creator that comes on board, but they don't make money right away. Uh-huh. So it's not like you, you know, and the longer it takes you to recoup your ad spend is not usually a good metric for scalability.

1:04So I'm kind of pivoting. Should I go into a SaaS model where right whatever I make from the creator, I'll just be like, "Hey, like just pay me that price and I take 0% from you." And then I just charge the brands the commission to collaborate with those creators. This way I can scale the business in a much faster uh method. >> Say the last part again. So instead of me making percentages from creators, >> Yeah. I provide them the same tools that allow them make it make money and I take keep 0%. Okay. But then let's say they have to pay like 20 bucks a month. Sure.

1:33But then I still make my money on the upside on the brand side by connecting them with these creators. Okay. So switch to a subscription. >> Switch to a subscription, yeah. Okay. Um Cuz right now like I have 40,000 creators who signed up, but I'm really making money off of 1,000. >> Right. And it's free to sign up and you only get paid if they get paid. Yeah. So um you're in a prosumer audience. So if you look at like Shopify for example, um it's super it's if you look at the amount of people who've tried to build marketplaces, almost all of them fail.

2:04And it's my opinion that the best marketplaces do run a SaaS and then once they get to scale, they can they can kind of push more marketplace like Shopify for example. Like it's 29 bucks a month or whatever it is because they know that the vast majority like they make more money charging $29 a month than getting 4% on zero for the vast majority of stores, but people continue to pay for the hope that someday they will make money. Um And so I think the idea of switching to SaaS is not a bad one.

2:34Uh I am concerned about the four businesses that you have. Um So cuz in order to win at SaaS, you have to be like all in on software. And so the alternative to that would be instead of letting creators come on for free, you would charge them to come on, which you could do as like a one-time setup fee and then maybe increase the likelihood that they win.

2:57Either path would work, but if the ultimate goal is that you want to build a network of creators, then you want to have the lowest barrier possible on the creator side. Um >> So I'm still thinking of a free tier and a paid tier Mhm. with some minor benefits, but then if you really want to make money, you got to end up paying a subscription, exactly. >> Yeah, you'll have to play with the feature set cuz that's always a a Yeah. It's just the path of least resistance to getting to 100 mil.

3:25Alex Yeah, so I think I think um adding the subscription for the base and then still maintaining the revenue that you get from the the the sponsors makes sense. I would maybe push back slightly on the hypothesis that they can't convert anything cuz it dramatically decreases the value of the network from the sponsor side. What do you mean by >> people will pay for impressions. Yeah. And so those guys can for sure deliver those.

3:52And so maybe there's like two tiers that you can sell you have another product on the ad side or the media side. Um it's just something to consider. Perfect. Thank you. That's You just validated my thoughts. So thank you. >> I just want to make sure I'm thinking the right way. No, I think it makes sense. Yeah, it's either have to basically you have you have to position as higher ticket and do premium awake level onboarding and then select only for the really good creators and that would be like you charge five or 10,000 dollars and you really get them set up or you basically flip the other way, go freemium um and then it's all based on like basically media arbitrage where you're just running tons and tons of ads um to get people onto the platform and you just know what your average revenue per per platform user is. Perfect. Thank you. Yep.

4:29So this guy obviously has multiple businesses and is, you know, sinning. He's doing the cardinal sin of chasing multiple rabbits or more particularly many women in the red dress. That being said, I still wanted to help and so he wants to build a software company. If that's really what he wants to build, then he's got to go all in because if SaaS is one of the most, if not the most competitive space that's out there. I guess now there's AI, but SaaS is still competitive. Everybody you're competing against has is typically very well funded and also very smart. And so they're going to have significant advantage and so if you think that you can split your attention and still beat them, it's a tall order, right? And so for him, my whole goal was that at least he had clarity on what he needs to do so that hopefully he can get that business up and running as fast as possible uh so that he could basically shut off the other things and go all in. So if you've hit a revenue ceiling or your entire business relies on you to grow, then I'd love to invite you out to our headquarters here in Vegas to learn how we scale. It's where my team spends two days with you to identify the thing that's holding your business back. And so if that sounds interesting, click book a call and if you're a fit, we'd love to potentially see you out here in Vegas.