Business-Trainer: Von 14,8 auf 25 Millionen skalieren

0:00Unternehmer/Gast Uh my name's Adam. Big fan of your work. I sell business training to business uh to business um clients, right? So small business. >> When you say business training, what is it? >> Like what is it? Like what do you what do you teach them how to do? >> Uh so I teach them how to grow their business. So we we have start startup training and we have growth training and scaling training. >> Is it courses that are done in person or is it digital?

0:25>> So we've got a very very heavy inperson model. >> Okay. Um and yeah, so last year we did 14.8 million >> pounds. >> Yeah. And we want to scale to 25 million. >> Rock and roll. >> Typically the the biggest constraint that we we've have we have a couple of few different constraints. >> Our acquisition method is that we run 12 to 15 live inerson events on a monthly basis which are free events. It's like our you know demonstration to how we can help business owners. We on average we have about 100 business owners per event.

1:00>> When they come to those events, we have an offer that's a,000. >> Okay. >> Um and that filters that down to about 250 new clients per month acquired. >> Um they go into boot camp train boot camp training. So they spend three days with us >> and at the three days we have a range of offers. >> Um offers that suit start up start of about 5K up to 30K for our more advanced stuff.

1:26>> Got it. And we've got about a average per head revenue of about 5,000 heads for everybody that attends a boot camp. >> Very very consistent model, >> profitable model. >> Yeah. >> Um want to take it forward uh to to 25 million. That's the next phase. >> Got it. >> But we've got a few constraints and that is acquisition method for one probably and and also the special skills around the acquisition method and a bit of geography as well.

1:53>> Yeah. So right now, who's doing the pitching at the events? >> So I've got about six to eight people that I've trained. So I don't go out on the road anymore. >> Yeah. >> Um they they they are doing the pitching and we've got some really good ones, but it does take a long time to get those people up to speed >> to be able to do a really good job. >> And at the moment, that's where my focus is. So that's what I decided to focus on this year

2:18>> is to try and replicate that skill set as much as possible. It does take time but working on that. >> Well, let me ask you a question about the pitching. So, when you have the pitch, is there a slide deck? >> Uh, yeah. Yeah. >> How many slides is it >> exactly? I think >> roughly >> two 268 for the day. >> Yeah. For the whole day.

2:45>> Yeah. For the day. >> Ah, all right. So, let me just make your life a hundred times easier for six days of work. Cool. Yeah, sounds good. >> So, the pitch should be word for word scripted on the slides. >> So, my pitch at Money Models, the book launch was 1,700 slides just for the 90minute presentation that I gave.

3:13Which means every word I said was on the screen paired with a visual for people who don't speak English that good. And so then >> you think a live in in person that that would be because this is all live in person. >> Yeah. >> You'd still go down that road. Yeah. >> Oh no. I think we did like 70 million last year doing that in one of our companies. So yeah,

3:37Alex >> I think it works. >> Nice. >> Think about this. If the words and the visuals are already taken care of, the only thing that you need to train them on is how fast to say the words, how loudly to say it, when to raise their voice, and when to lower it, >> and what to do with their hands. >> Yeah. Well, that that that does make a lot of sense.

4:03>> That's it. Like literally, you you've had this it takes all this time to get these people trained up simply because you haven't had the pitch standardized. Standardize the pitch. put it in 1700 slides and I'm talking like one phrase, one sentence max per slide. And so what'll happen is you should be doing somewhere between uh one slide per six to 10 seconds. And what that'll do is it'll it'll keep attention because it's always changing, right? And make sure that you pair the visuals with whatever is being said on the screen because it maximizes comprehension.

4:38Alex >> Okay? And if no one goes off script, which they shouldn't because all the words are on the screen, right, it dramatically decreases variability. So what I would say is take the best pitches that you guys have done of all time, take the transcriptions, put them into the AI, come up with a master transcript that includes all the pieces that you think are most compelling, and then put that literally one sentence per slide across all the slides. You'll have like do the words first, then add the visuals to the slides, and then run it.

5:07Yeah, that that makes a lot of sense. And would you say that is the area of focus then? You think just get would you just do more inperson previews then? Like >> well you have the graphic. >> Yeah, you have the model, right? The hard part is getting the model in. I'm assuming you have good margins. Would you run like 40 50% margin something like that? >> Yeah. >> Yeah. You have a good model already. And so like the idea of like let's change the whole model up because we had a constraint that we already know how to solve. I'm not I'd be like, well, why don't like we have 50% margin in business and we know what we need to do to double it. So, it's like we go from 7 million in profit to 14 million in profit with with one move and we train six people on a on a slide deck to say words, you can do that in a week.

5:45>> So, go all in on training the speakers and really dial in the pitch >> because if you try to compete online, it would be significantly harder, especially if it's not like the main game. >> That's my That's what I'm experiencing. That's definitely what I've experienced 100%. We find that we are electric at what we do >> and then every time we try to transition that our our model our money model just gets thrown completely um in in that environment right that we're really great at what we do in person.

6:13>> Yeah. I just like the constraint was the pitchers standardized the pitch and also the training itself. Like you could sit in a room and have them just rotate through it and they should be able like the way that I train this is you have the deck you do it. They should do it 25 times, 50 times before they ever do it in front of you. And that means that you go up, they do it at home, they record it, it takes 90 minutes. They take a breather, grab some water, do it again, 90 minutes. Takes a breather, grab some water, do it again, 90 minutes. And then what happens is say, "Send me your best one." They send you the best recording.

6:47And then they do like you give them feedback so you don't have you can watch it at 2x speed, whatever. And then when you feel like they're good enough, they do it in person. So it your net time for you is very low. >> Okay. >> And the risk of them botching a pitch, which is obviously the biggest cost for this role, significantly lower because if they if they say the right words the right way at the right time, they will close. And I promise you, I've swapped out speakers more times than I can count. If the pitch works, the pitch works.

7:19>> Brilliant. We've definitely done that at the high ticket boot camp model and been able to do it really really well. We've really struggled with at the front end. But that that makes a lot of sense that if actually if I if I drill the people a lot more down, >> people are still going to crave inerson experiences. They're going to want to get out of the bubble. People want to connect. So I think it's a good model. >> Yeah. Okay. Well, thank you and thank you for for everything because you know your work's been amazing. Thanks.

7:47Alex Absolutely love it and appreciate it. >> I appreciate you, man. Congratulations on the success. >> All right, thank you. >> Yeah, rock and roll. >> Brilliant. >> Real quick, I'm going to show you the exact 10stage road map from zero to 100 million plus that less than 1% of companies finish. I've now done multiple times. And so I can say with a lot of confidence that these are the stages as headcount increases that you need to get through. And I broke each of these down by eight different functions of the business. What the constraint feels like, like what are the symptoms of it when you're going through it and then what steps we actually took to graduate.

8:17We've done this across software, physical products, uh, service businesses, brick and mortar, all of this, and it works. And it's my gift to you. It's absolutely free. And so the link's in the description, but you just go acquisition.comroadmap. Just enter your info and it'll spit it right back to you. Offering.