Wie ich entscheide, in welches Unternehmen ich investiere

0:00A lot of a lot of the big wins. You like like Uber's the classic example, right? Like let's start a business where strangers pick up girls who are 16, you know what I mean, and drive them to their friends' houses. Like that sounds like a terrible idea, right? Like it just it But in retrospect, you're like, "No, it'll be totally fine because there's going to be a mutual rating system and blah blah blah blah." Right? Taking out the fact that there are people who've been captured and whatever. Anyway, what We'll put that to the side, right? Um and the thing is is like just cuz we're on the investing side, what we found is that there are always reasons to say no to a deal.

0:30Like you can always find reasons to say no because there's nothing that's risk-free. Even treasuries have risk. The US economy could collapse and the treasuries could be worth nothing. Like and you could create a really compelling argument. Lots of influencers spend a lot of time doing that, right? Um is it likely? Maybe, I don't know, but it's probably less likely than than a bank failing cuz if the US fails, all the banks that have already fallen are also failing. So, which one of you know, which of these is greater risk? So then it gets then you start comparing risks rather than trying to eliminate risks. And so, if we're looking at opportunities, that's why I like risk-adjusted return is one of the things that a lot of investors look at, which is like, "Is there a way that I can appropriately adjust this risk to normalize different opportunities?" And I think that that single skill set is one of if not the most important important skill sets as an entrepreneur because fundamentally it's betting. Like that's what we're doing. We're making bets. Every day we bet with our time, we bet with our money um with the limited constraints we have, our limited resources we have against unlimited opportunities.

1:26Cuz that's the hard part is that there is unlimited women in the red dress. Now, there's some fours and there's some sixes and there's some eights, but you have to both rate the girl, right? The opportunity, and then also how crazy is she? Right? Or whatever, you know, whatever risk factor you want to, you know, associate with this. Is she going to stab me in my sleep? I don't know, right? Does she have a crazy ex-boyfriend I don't know about? I don't know, right? And so that's why we do the diligence process. But like the the way that we cuz I just just tied up this chapter in in the book that's coming out is when when we're organizing opportunities that we're going to pursue with a business, we look at what are the ones that we have the absolute highest likelihood of success that we have we we need no new skills and no new effort. If we can do that or the least amount of new effort and no new skills, that would be the first thing we're going to do.

2:08And then once we take off all the ones that take basically no effort and no extra skills, we're like, "Okay, which ones take more effort and still no skills?" And then once we do that, then we're like, "Okay, now we can start learning a new skill and of the different skills that we could learn, which of these is going to give us the highest leverage?" As in most output for the least amount of input. And that's pretty much how we always tick down which of these opportunities we want to pursue because those have the lowest likelihood of not happening. Does this work in the personal world as well? This is an investor that isn't in business that's just thinking about life opportunities. Do I want to learn to salsa dance or code? I think that the investor frame is a is is simply people who have been scored and quantified on their ability to make decisions. And so I think that we can learn a ton from how investors make decisions overall. It's like why why Ray Dalio's book Principles became like a best seller even though 99.9% of people who are reading the book aren't even investors or definitely not investors at his level. But the principles of good decision-making are just quantified and we have a scoreboard for these guys being excellent decision-makers. Whereas most other people you don't have a a real scoreboard so we can't tell how valid is their advice. And I think that's what makes taking advice from really world-class investors who've been doing it for decades as a great source of information because we can validate that they have a stack of undeniable proof that they are who they say they are. Real quick, if you're a business owner and you're not growing as fast as you'd like, I'd like to give you a free gift. So, my team and I put together the 100 million dollar scaling road map, which is basically 200 hours of us looking over all the portfolio companies we've had and what stages of growth they went through and more importantly, where they got stuck and how they got past it. And so we broke it into these 10 stages and we made this little kind of quiz thing where if you put in your business information, it'll tell you where you're at and the most important part for you, what to do for each of functions of the business across product, marketing, sales, customer success, recruiting, IT, human resources, and finance. And so, no matter what you're struggling with, someone else has already struggled with it and solved it. And so, I'd like to give you this thing absolutely free. You can go to acquisition.com/roadmap, plug in your business information, and if you want us to actually help you deconstruct your business, and you're trying to scale, we'd love to help you out. On the thank you page, you can just book a call with my team, and we will look at the business, see if we can help, and if we can, we'll invite you out to Vegas, and we'll do this in person live.