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Individuelle Scaling Roadmap für dein Business sichern
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Was du mitnimmst
- Die Überschrift muss sofort ein klares Ergebnis versprechen, sonst springt der Besucher ab.
- Das Formular sollte nur so viele Felder haben, wie nötig sind, um echte Leads zu bekommen.
- Drei Bullet Points sollten die häufigsten Einwände beantworten, vom größten zum kleinsten.
- Je länger die Landingpage, desto schlechter oft die Conversion, also alles Unnötige weglassen.
- Seite schnell laden lassen und für Handys optimieren, Bilder vorher komprimieren.
Volltranskript
Das Transkript ist das englische Original mit Timecodes. Die deutsche Zusammenfassung steht oben. Sprecher werden automatisch zugeordnet.
0:00Most landing pages suck. Here's how to have them suck less. First, [music] start with the headline. You have to stop the person in their tracks and promise a clear outcome. That's it. Sub-headline clarifies that promise. It's basically like in YouTube, you've got your headline and your thumbnail. It's the relationship between those two things. Add context to the headline. The hero image should add proof to the headline and sub-headline. So, either I'm showing you the thing you're going to get or the outcome that you want to experience visually. The CTA should have what they're going to get and how they're going to get it, nothing else.
0:26For the form, you want to have as little information as required to get a qualified lead, but that could still be four or five pieces of information. In my experience, I tend to add more than I used to at the beginning cuz I used to want to get more opt-ins and now I want more customers. If you've more than five fields of information, break it into multiple steps. Optional, you can add one-line description to a lead magnet. The whole purpose is to answer why should I give my email? It's justification. If you're going to have bullets underneath the the fold, I like three bullets and it should be the three biggest objections in order of most common to least common. Over time, I used to put a lot of social proof on my landing pages, but if for some reason I needed or it's a more complex thing, I will put social proof underneath. In terms of everything else visually, the point is to keep it blank because we want to direct all the attention towards doing the only thing you have to do.
1:10Oftentimes, the more you lengthen the landing page, the lower it'll convert. So, keep it mobile-optimized, keep it fast, compress all the images so it loads quickly, and then last but not least, put all the legal stuff so you don't get in trouble. And fundamentally, the razor used for everything is if it doesn't increase opt-in percentage of qualified leads, cut it.