Der YouTube-Player wird erst nach dem Klick geladen. Alternativ: Original direkt bei YouTube öffnen.
Was du mitnimmst
- Nenne eine schwache Saison niemals Nebensaison, sonst behandelt jeder sie auch so und du verlierst durchgehend Geld.
- Wirb in der Sommerflaute gezielt mit Klimaanlage und kurzer Spielzeit als Flucht vor der Hitze.
- Kunden wollen vor allem zwei Dinge: schneller und einfacher, genau darauf sollte die Werbung zielen.
- Orte mit besonders heißen Sommern profitieren am meisten von der Indoor-Positionierung.
Volltranskript
Das Transkript ist das englische Original mit Timecodes. Die deutsche Zusammenfassung steht oben. Sprecher werden automatisch zugeordnet.
0:00Unternehmer/Gast I'm a brick and mortar franchise owner. Um, I own five indoor golf simulator locations across the country. I've got um, FDDs in place to scale up to 12. Are you a franchisor or franchisee? Franchisees. >> Okay, got it. So, um, one of the constraints that I experience every year is, um, this is predominantly a seasonal business. So, when they started in the Midwest and when it's cold and people can't get out to the golf courses, they come indoors and play. But, the constraint is in the summertime, my utilization just drops right off the table.
0:35>> Right. And I'm trying to push forward based on some some information I got from customers about what they really like about the place. It's like, you know, time and time to play a game is much shorter indoors. The weather's always consistent. A lot of things like that. And I'm trying to push my branding in that direction so I can address some of that low utilization in the off-season. Do you have any ideas that you could offer on that? >> Yeah, I mean, obviously, I'm here in Vegas and I'd be like, want to do 18 in under 30 minutes and it'd be air-conditioned with a drink in hand.
1:06Like, I I mean, you could sell me. Right. Yeah. I just like air-conditioning in general. But, uh, but yeah, I mean, I think that I think that's the cuz I was thinking I was like, all right, cuz a lot like lawn care guys have the same issue, right? It's like, when it's the winter for them, it's the opposite issue. It's like, so then they have to get into snow plowing. They call it the on-season and off-season. Terrible, by the way. If you're in a seasonal business, don't call it the off-season cuz then everyone's going to treat it like the off-season. Uh, you just lose money all the time.
1:30Alex Um, but I think that I think that that perspective, um, makes sense. Like, the the benefits of indoor. Now, I would bet that the places where it's hottest in the summer, um, might benefit the most from that. It's like, get out of the summer heat. And like, cuz you have a time component and you have a comfort component, which I actually think are pretty strong. Um, and so I would just be leading with those. Like, everyone wants faster and everyone wants things to be easier. And so, you do both. So, just focus my branding in in sales in that direction.
2:00>> Yeah. Thank you, sir. >> Yeah. And I was instead of branding, I'd just say this is the messaging. Yeah, just for a delineation. Yeah. So, if you've hit a revenue ceiling or your entire business relies on you to grow, then I'd love to invite you out to our headquarters here in Vegas to learn how we scale. It's a my team spends two days with you to identify the thing that's holding your business back. And so, if that sounds interesting, click, book a call, and if you're a fit, we'd love to potentially see you out here in Vegas.