Online-Bildungsunternehmen zum Wachstum bringen

0:00Unternehmer/Gast Hi again. My name is uh >> in Ukraine, number one seller in all Ukraine, spends lots of money on ads. You've gone to Poland and you haven't able to get the market to convert. We talked last night. You take the words, look at the cultural differences on ChatGPT, translate your existing marketing copy back into the Polish cultural norms so that the right language is used so that it converts there. What's the question?

0:22Wow. You have You have AI here already. They are linked. Something like this. I prepared a little bit different question. Thank you. Thank you. I promise that you don't remember me >> [laughter] >> Um we sell crypto education to a wide audience and uh mostly who want to meet their basic needs. So, there are no specific audience. We make over 1 million in revenue. We operate in Ukraine and are watching in other countries.

0:54I want to reach 10 million. I more or less understand how by expanding to new markets. And we run cold traffic from Meta, Google, influencers, Telegram and uh etc. through funnels. And one auto webinar funnel had generated over 20 million dollars and still working. And we tested VSL. We put same content like in our in our auto webinar but shorter and without comments activities. We tested advertorials. We tested lead magnets funnels and nothing works as well as auto webinar funnel. Okay. That's where the magic happens.

1:34Uh where we are creating new auto webinar funnels and testing new topics, even new faces within these funnels. And I want to reach the audience that doesn't attend webinars. And my big question is how to find best practices and what else could hypothetically work. And I'm reading your book about offers right now. And it it's inspired me to build funnels for specific high-paying segments instead of just wide audience. And I'd like to ask you your opinion about this. And is it the right way that I that I think right now? So, are you doing a million dollars a year or cuz you said I remember here the 20 million dollars. More over million dollars per month. Per month.

2:24Okay. Okay. That makes makes me feel better. Okay. Cuz you're like, "We're the biggest in Ukraine." I'm like, "Million bucks a year? I don't think so." Yes. Maybe in crypto at you know, maybe at 12 in Ukraine. I don't know. I don't I don't know what the proportional GDP is there and I know there's war and all sorts of stuff. So, I'm sure it's tough over there. Um Okay. So, if the goal is to get bigger, um either I mean, the simplest thing to do would just be to add an upsell to the existing Ukraine market. That would be the simplest thing to do. Highest likelihood impact. That would just make you more money. That's the That is for sure the easiest money button.

2:57Alex If you wanted to expand front ends, then um I think the idea of like trying to hit the people who are not on Google and Meta is not the framework that I would use. And the reason for that is one, everyone's on it. Secondarily, the people who aren't on it probably aren't buying crypto. Like if you're not on Google, you're probably not buying crypto. You're not on web 2, web 3 is going to be like, "What is going on?" And so, I think that like the first thing I'd do is probably add the ascension path.

3:29Um that'd be like thing one. Um and then in terms of expanding into new markets is kind of what we talked about last night, which is I think that um the marketing that you're doing is just simply not resonating in these other markets because it's not your first language. And so, marketing is so nuanced in terms of how copy is written, how like what analogies are persuasive, um what visuals resonate within a given a given audience that um that's in my opinion what the the highest likelihood gap is for why it's not converting in these new markets.

3:58Yes, I understood. We do upsells. We have continuity. We have high-ticket products inside and we I think do everything. And the main point is what what best practices in funnels can work with us. Maybe I don't understand clearly about Google. Yeah, Google banned us every day and we can work with our crypto We are not crypto project. We are not some but but it Well, everything crypto related, there's a lot of Yeah. Yeah.

4:34Yeah. >> [laughter] >> Um So, I mean, fundamentally, the business as it is today is just going to be a cash business. It's not going to be something that has enterprise value. And so, you're you're running a basic arbitrage business, which is just I buy media for a buck, I make eight dollars on gated media and I just run that as much as I can. And so, really the only the only way to grow that business is to just market more, spend more. That's it.

4:58And the only way that you can do that is that you continue to increase LTV. And so, you're going to reach a natural cap based on the amount that you make per customer and the cost of eyeballs. And then over time, that gap is going to shrink and your margins are going to compress, which is why like right now, you have when I remember I did company one, company two yesterday, I walked across here and I said, "You're You're company one. You're a marketing machine and you're you know, blowing tons of cash flow in the door and that's a good thing.

5:27Um I call this a smash and grab opportunity. It's unlikely that it becomes something that has like sustainable long-term enterprise value. When I say long-term, I mean like 10 years. Like you you can for sure run this for more years than now. But it's just going to be a more thing. Like how do we spend more money and how do we make better ads? But if you have converting language, if you like auto webinars whatever is converting really well for you, then there's lots of little things. So, which is probably out of the scope of what I could answer in a verbal Q&A.

5:54But it's like, have we split test the first 30 seconds of the VSL with three or five you know, three to five different hooks. Um you know, on the ad side, like how many new pieces of creative are we putting out a day? Um I don't know how many you're putting out, but like if you get up to it's basically about uh 50 50 pieces of creative per 10,000 dollars per day. Yes, hundreds per month. Hundreds per month. Yeah. So, that would be from a creative perspective. So, it would really just be looking at every step of it and just looking against the checklist and saying like like all we're going to be doing with that business is just improving it.

6:27There's not going to be a big order of magnitude change that's going to happen. It's just going to be a hundred small things. Uh cuz it's already profitable. You already have a client acquisition system. So, it's just like how do we go from eight to one to 12 to one so that we can then double ad spend and be at eight to one again but at twice the spend. And that's literally the process. You just do that over and over again. Got it. Thank you so much. Yeah, you bet. If you are a business owner and you are not growing as fast as you'd like, I'd like to give you a free gift. So, my team and I put together the 100 million dollar scaling road map, which is basically 200 hours of us looking over all the portfolio companies we've had and what stages of growth they went through and more importantly, where they got stuck and how they got past it. And so, we broke it into these 10 stages and we made this little kind of quiz thing where if you put in your business information, it'll tell you where you're at and the most important part for you, what to do for each of functions of the business across product, marketing, sales, customer success, recruiting, IT, human resources and finance. And so, no matter what you're struggling with, someone else has already struggled with it and solved it. And so, I'd like to give you this thing absolutely free. You can go to acquisitions.com/roadmap, plug in your business information and if you want us to actually help you deconstruct the business and you're trying to scale, we'd love to help you out. On the thank you page, you can book a call with my team and we will look at the business, see if we can help and if we can, we'll invite you out to Vegas and we'll do this in person live.