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Was du mitnimmst
- Für die meisten Geschäfte gibt es vier Grundwege für Kunden: Kaltakquise, bezahlte Werbung, Content, Affiliate-Outreach.
- Bei Hochzeitsfotografie lohnen sich lokale Hochzeitsplaner als Kundenquelle mehr als Werbung, weil Kunden oft nach Empfehlung buchen.
- Biete Hochzeitsplanern für die ersten ein bis zwei Kunden an, dass sie den vollen Preis behalten dürfen, damit sie dich empfehlen.
- Sobald du deine Qualität bewiesen hast, kannst du mit dem Hochzeitsplaner eine dauerhafte Vereinbarung aushandeln.
Volltranskript
Das Transkript ist das englische Original mit Timecodes. Die deutsche Zusammenfassung steht oben. Sprecher werden automatisch zugeordnet.
0:00Best way to scale wedding photography business. So everyone, you have basically four fundamental ways you're going to advertise. Core four, you've got outreach, you've got so outreach to get customers, number one, you've got paid ads, number two. Number three, you got content. And number four, you can do outreach to affiliates. All right? So it's a little tweak by combining the eight that I have in the leads book into probably the four most likely for most of you.
0:28>> [snorts] >> So, if I own a wedding photography business, then I'm going to be curious as to like what percentage of people are running wedding photography businesses that are doing this off of like how many people are coming off of ads, how many people are coming off referrals. I would bet that for a wedding photography business, like it's a onetime purchase that you make, you probably ask other people who are local to your area who they used. So, I would be more likely to probably recruit wedding planners. So, I would probably go outbound wedding planner, offer to do photography uh for whatever price they can sell it for and tell them they can keep 100% of it uh for like one or two customers so that they have an incentive to push me and they get to keep 100% of the money and then I prove to them that I'm good and then we figure out some sort of deal and I would just repeat that over and over again. So each of those wedding planners and you know helpers would then become my nodes of distribution that would then feed me customers. That is how I would probably do it. All right. I'm I'm owed another bite. Little dippy dippy. Little dippy dippy. Yeah. This is fun though.
1:37I thought we were just hanging out. We're having lunch. Okay.