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Motivation comes from deprivation.
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0:00I had dinner with a friend of mine who's a multi-billionaire. And he was just like, "Alex, he's like, I just need more money." And but like, he was not joking. It was so deep. Like he was like, "I just need more money. I just don't have enough money." >> The problem is that most poor people, they know other poor people, and so they're not that poor relative to the people they know. Whereas like, no one's more motivated to make money than somebody who was born rich and doesn't have money, and then all their friends make more. Like that guy will do anything to make money. Because the deprivation is so high. The physiological deprivation we all understand, hunger, sleep, sex, whatever. These are the human needs.
0:38You're deprived of shelter, you really want to get shelter, right? They're really easy to understand, whereas money is an abstract concept. And so it's the perception of money that you have to create the deprivation around in order to motivate someone to buy something to solve their money problem.