Affiliate-Programm aufbauen ohne die CAC zu sprengen

0:00Unternehmer/Gast I am in the business of helping people transition in and to tech have the boot camp a tech boot camp. And my CAC is around 1200. The price of my product is when it's 12,000. So it's about exactly 10%. You talked about building an irresistible um offer around um affiliates.

0:29How do I build that? Because I'd like to offer the affiliates more, but I don't want to also offer an affiliate payout more than my CAC. So how do I make it more attractive? Because like you said, sometimes you say you're going to give 20% and they they're not even interested. How do you build an affiliate program that's attractive without going over your CAC?

1:00Fine. I'll take it. >> [laughter] >> So I mean the first question I ask you is why do you even care about building an affiliate network? Because I want to diversify how I I generate >> a million a month right now? I'm sorry? >> Are you doing over a million a month right now? No. What's revenue now? My revenue now is around we're going to end the year at close to 5 million. Okay, five. So you're okay. So you're and right now it's all paid ads.

1:26Alex It's it's it's 20% SEO um 20% affiliate Uh-huh. uh student referral another 20%. It's very diverse. >> You already have diversification though. Yeah, but I I the affiliate play I think it it it it's more. So you have to peel off so so one I'm always willing to pay CAC to an affiliate straight up. Like why would I pay Zuckerberg if I would if I could pay somebody else who I know. I'd rather do that. Number one. Number two. um I look at the like when I'm when I try to make these irresistible offers. If you think about the the bookkeeping example I gave earlier. He had a book keep bookkeeping is his core product.

2:06That's the continuity. That's the whole that's the whole main thing. He peeled off something a portion of it that solves one very narrow problem. And so think about it like how can I how can I sell how can I give my affiliates a lead magnet that they can get a 100% commission on and they can charge whatever they want for it. Either they charge it separately or they include it within their existing offer. They keep all the money, but that just becomes lead gen for me to then sell my That's fundam- like that is how I prefer to create affiliate uh systems. Cuz I think the 20% thing sucks. So like if like if I were a a massage therapist or something. It's like okay, well I'm just going to give away two massages to anybody who signs up at this gym. And they're like, oh wow, that's awesome. That is a benefit every time you sign up at the gym you get two free massages for every new customer. They're like that's sweet, but then there's this free lead gen for me.

2:56And so if I'm willing to like my cost per hour hard cost for a masseuse might be 25 bucks. It's like okay, $50 for a showed customer that's a referral. That's a great deal. But people are like I don't want to give two two I mean I don't want to give man hours away. It's like that's stupid. Like you'd rather pay Facebook 100 for the lead. You know what I mean that you know per show or 200 per show. Just pay 50 in man hours and have the person already who you know is going to show up by just peeling off a portion of the of the boot camp or the training that you do to order to get people into tech. So it's like is there a resume review? Like you probably have some seven step thing that you like the phases that they have to go through. So it's like just give a phase away that kind of gets them in the transition.

3:34Allow them to charge whatever they want for it. They keep all of that and they become lead gen for you. That's the that's the model that I have seen work the best. Okay. All right. >> just say like we've looked at so many businesses that use affiliates and we over and time and time again it's like everyone thinks that the affiliates are driving all the revenue, but like the biggest businesses that exist out there like that a lot more of them have less revenue from affiliates than you would think. And they drive more of it themselves. And so just putting that out there for like anyone who's a smaller business and looking at driving revenue through affiliates.

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