Was außergewöhnlicher Erfolg wirklich kostet

0:00You get absolutely better returns at the top ends of achievement because often times assets pull to the winners. The problem is to achieve the highest levels you have to give up proportional amounts of the things you hoped the achievements would get you. There comes a time when the hard work you have to do is learning that you can't work any harder any longer and that you have to change what got you here to what will get you to where you want to go. You can work to get anything you want, but you have to sacrifice the other things you want to keep it. And that's sometimes harder than the work.

0:32Yeah. 2025 >> in the >> Yeah. Um the the the hard remains the same actually. So I've I've given this a huge amount of thought. So like what makes something hard? Like just in and of itself, like what actually makes something hard? And so if we think about this as an aversive stimulus or a negative stimulus, then you have because habituation happens on both sides. And this is what I think is so fascinating because it's like, okay, well, you know, I wanted this big thing to happen. I wanted the Rolls-Royce. So I wanted the Ferrari, whatever. Saved my whole life and here I am, right? And I was happy for a week and then all of a sudden I got used to it, right? So I was like, why can't I habituate to the suck, right? Why can't I habituate to the suck? And the thing is is that you do.

1:10The only thing is is that what makes the suck keep sucking is what makes punishment effective, which is increasing intensity and variety. And so if you want to effectively punish someone, you can't just keep punishing them the same way. You have to increase intensity and change how you do it. And the beautiful thing is that life doesn't fight fair. And so life will change the intensity and will give you more variety. How many how many times you been like I didn't know life could suck in this way. Like [laughter] this is a new one, you know, like wow.

1:39Like you spin the roulette of life and you're like oh here's another one that sucks. >> My dick was kicked from another angle. >> Yeah. Congratulations. >> Had no idea. And so so in thinking about that it was like okay I think the reason that the hard persists is because the nature of the currency that you pay or that you exchange for the thing that you want changes because in the very beginning you basically have to like you know conquer your friends and family who tell you that this might be a bad idea. Okay fine you get over that and then you have to conquer yourself in the most basic level of like I have to do something. Okay so you start you start taking action. You start learning you start learning how to learn stuff which is learning through failure and learning through. So you start doing that and you realize you're not going to die if you fail. Okay? Then after that then it's like okay but then now you have this dramatic skill deficiency, right? So you have to very quickly level up in a ton of different things um in whatever whatever domain you're in, right? And then that that has many failure loops that have we have we have we habituated to failure? No. It's too it's too uh generalized. So the failures that that occur are specific and so it's just like oh I didn't know I could fail in this way, right? Like we had an event um so we we hold an event at our at at our headquarters uh like monthly and when people come out I remember it was like three times in a row there was this thing at the front desk that got messed up and I was like how like it was the can thing. I was like, "How h [laughter] how?" Right. And I swear to God, they I got I got the message back and they said, "Um, well, the system messed up in a different way this time." [laughter]

3:13>> And I was like, "Same issue, new route." >> Exactly. And I was like, and it it happened three times in total. And so it was the same problem three completely. They're like, "Well, we fixed that version of the problem, but then this one came up." And so it's like, it still sucked. And so the thing is is that I think failure is our our habituation to failure is so narrow that every new type of failure all three of those hurt >> micro novelty. >> Yes. And so um and so when I think about that is like when like I said this year financially has been the best year of my life, right? And so that's been awesome.

3:45Um but I've had all of these I mean I've had uh I've had health stuff. Lead health stuff that was separate. We had legal things which is another another whole thing because >> business stuff. >> Yeah. There's Yeah, there's the books and then there's >> stuff. >> Yeah, there's a lot of things. Um, and so all of those things happened and I was like, oh, I was like, so it's just that the currency has changed, the currency that I'm paying. And so I'm very happy to pay the long hours currency. I'm very happy to pay the what am I willing to give up in terms of social life? Like that to me, I've habituated to that price. That's not hard for me. I I don't even consider it a sacrifice anymore. which is I think what you want because people people will sometimes maybe see you or maybe they'll see me and think of like the gogggins uh you know work until your eyes bleed the thing is is that like and maybe maybe I don't know goggens but well I'll just speak for myself I don't I don't really push that hard like I don't really push I do it and I've already habituated to this like this is not this is not an excess for me

4:42>> pushed in the initial to get up to the momentum and now >> yeah and I I like we worked so I had my whole team in a in boardroom at the very beginning. You saw my my timer. So, I have a timer that's well on my phone. It has like 22 and a half hours on it. And so, what I've been doing is I've been challenging the team to they wanted to do a 12-week project. And I said, "Hey, can we do it in 7 days, right?" And not only we're going to do it in 7 days, we're going to actually see how many actual hours does it take of us working together to get this done. And my hope is that we get the whole thing done in under 50 hours with eight guys. And so, I'm like, "Okay, so we can shrink what was once going to be three months into this period of And so over the last two days, we just did this and I'm going to do it again tomorrow. Um is that everyone was starting to work at 7 and continued didn't really leave the boardroom except for like to use the restroom until about 9:00 at night. And so you're talking 12, 14 hour days, but like on the whole time. And the thing is, and this is what's this is what's crazy, every single guy who was in that room texted me afterwards was like, "That was [ __ ] awesome." Like, "I wish we could work like this all the time." And so like I don't think like we talk about work and what makes work hard and all these things, but like most of the things once you learn how to work, the work itself is self-reinforcing and you enjoy it. It's everything else that you didn't know you're going to have to sacrifice so that you could get back to working.

6:01>> And so that's that's where I've had to really consider this uh Bulgarian method approach. So, we talked about um a powerlifter friend of yours who like he went to go train with the best coach of all time. And so, there's the Bulgarian system, which is the same thing uh in Bulgaria. This tiny little nation disproportionately out competes in Olympic lifting. And the way that they do it is they have a system which basically just breaks everyone who does it except for the one person who can sustain it and he becomes champion. And so I actually see business unfortunately or fortunately very similar in a lot of ways which is that the path the uh the science of achievement is fairly straightforward right like you have to pursue high leverage opportunities and that is the working smart and then if everyone is working smart then the only thing left that you have to compete is working hard right because people say work smart not hard only works when you compete against dumb people [laughter] like my competition is smart and they're also working hard and so we both I have to work hard. And so, um, that price though is has been something that I've been staring at, um, for myself because I've never had the aspiration of being.

7:07Number one, I for at least for me, it's not in my DNA. I haven't had that desire to be the richest man in the world. Not something I care about. And so then it's it's getting into, okay, what's the sweet spot that maximizes enough where I can actually start looking at some of these other preferences that I have and say, you know what, I am no longer willing to make that trade. And the the other part of me, we talked about lame earlier, like uh the coffee, you know, made your week.

7:30>> Mhm. >> To the same degree. Um Oh, like this is enough for you. >> Yeah. >> And I've actually had a very I would say disdainful almost take when I would hear somebody who [sighs and gasps] Okay, I don't Well, take this. Fine. I'll take take this whatever you want. Um you know, someone gets to a few million dollars a year and they're like that's it. you know, I made it and I and and I I have to fight against this is what I'm working on. Um I see that and I'm like out of the game.

7:59>> Like he's out. He's out. >> Yeah. >> Done. Like >> quit too soon. >> Yeah. Yeah. Like there's so much so much juice left to squeeze, right? But then it's like well the the thing is is that the the juice that that comes out is your output and the thing that's being squeezed is you. And so that's what I've been thinking a lot about. Real quick, I'm going to show you the exact 10-stage road map from zero to 100 million plus that less than 1% of companies finish I've now done multiple times. And so I can say with a lot of confidence that these are the stages as headcount increases that you need to get through. And I broke each of these down by eight different functions of the business, what the constraint feels like, like what are the symptoms of it when you're going through it, and then what steps we actually took to graduate. And we've done this across software, physical products, uh service businesses, brickandmortar, all of this.

8:46and it works. And it's my gift to you. It's absolutely free. And so the link's in the description, but you just go acquisition.comroadmap. Just enter your info and it'll spit it right back to you.