Beeinflusst der Preis die Kündigungsrate

0:00Do you guys see a correlation between uh churn and the price of the community? Like is there a much higher churn on the people that are charging $47 versus the people that are charging 3,000? Is there a correlation? >> Until I saw that damn group evolve like it it I don't think such a thing exists. It's not like purely tied just to price. Right. >> Right. Yeah. I I would figure that. But is there somewhat of a correlation there? So I think it's um it's it's basically you have the price to value discrepancy for all the way you know from from $10 like if you don't use something the value is zero right and at $10,000 a month for the right prospect if they use it it's it's worth you know 20 times that I think that we've seen in general the higher the price the churn is higher and I think that's not because of the price I think it's because people do not appropriately match the value a and b the qualification of the prospect who should be able to buy that thing and So I don't think there's an inherently like oh if you want to I mean if you want to lower the churn in the community if you lower the price and keep everything the same I can almost guarantee that churn will go down. The question is whether you make more money which is another another element of that because like even if if you drop your price by 50% and churn drops by 20 that was a bad call right and so that's a bit of the the trade and so it's not even necessarily thinking about like let's make churn the you know make churn king king because really is LTV is king. Um, and so that's what we're really solving for. Churn is obviously a big multiplier on it. Now we have to take like all these variables affect all the way across because you'll go it'll end up going all the way to EPC which is earnings per click, right? Because at like if you get 100 clicks and you cut your price from $100 to $50. So if your turn goes down by 20%, I'm not going to go get too granular here, but like if turn goes down by 20%. It's like, okay, that was a bad call. But it's like, but what if conversion on the page doubles?

1:53So everything is going to come down to earnings per click because everybody here is driving traffic and then you have this box that makes money. And so you just want to make sure that every input that goes into that box is worth as much as as much as possible. And I'll just say personally from having you know experimented a lot with different prices for different levels of services, you know, whatever. Um the curve is way less extreme than you'd probably think. So we tend to like obsessive about price and I think there's there's intelligence to do like be deliberate about the pricing that you have. But if you like, for example, when I did the launch, if I had done it at 9K instead of 6K, um would I have made more money? I don't know. Um there's a whole bunch of other host of issues that come along with 9,000 versus 6,000 in terms of expectations, in terms of cards going through. Um like there's just there's just more than one variable. And so even if I increase the price by 50%, my conversion might have dropped by 40. And so it's not like, oh, everyone who would have bought at six was also going to buy at nine. It's typically not that. And so it's like maybe I'll make 10% more uh or 10% less.

2:53But the big thing is like how good is the food? And I think that if the food is good and you're priced appropriately for your for the qualification of the prospect you have, you're you're going to make a lot of money. Whether the guy who's making 500,000 a month, if he were at 1250 and he went to 1350, like is he going to make more money there? He probably wouldn't have whatever that math is 10%. He probably wouldn't make 7% more. He might make 2% more. And so what? And who [clears throat] cares?

3:20Because that's probably not going to be the thing that gives him the order of magnitude growth of going from five, you know, 100,000 a month to 5 million a month. Real quick, I'm going to show you the exact 10stage road map from zero to 100 million plus that less than 1% of companies finish. I've now done multiple times. And so I can say with a lot of confidence that these are the stages as headcount increases that you need to get through. And I broke each of these down by eight different functions of the business. what the constraint feels like, like what are the symptoms of it when you're going through it, and then what steps we actually took to graduate.

3:50And we've done this across software, physical products, uh, service businesses, brick-andmortar, all of this, and it works. And it's my gift to you. It's absolutely free. And so the link's in the description, but you just go acquisition.comroadmap. Just enter your info and it'll spit it right back to you. Offering.