Warum man nicht zwei Unternehmen gleichzeitig skalieren kann

0:00I have two businesses, a marketing agency that works with doctors and coaching business where we teach people how to start a marketing agency, right? >> Hold on, sorry. I zoomed out the first part. Hold on. You have it Say Say it again. >> I have a marketing agency that works with doctors, marketing for doctors. >> teach people how to work with doctors. >> How to do How to start a marketing agency, right?

0:24>> So >> And you teach people to teach people how to start a marketing >> no. >> [laughter] >> Yeah, so the second business, the coaching business, is my real passion, right? >> course. Cuz you want to make an impact. It's more profitable. It's so much easier. This one doesn't operationally scale. You know, but the thing is you want to build something with enterprise value and you know this one really doesn't. And I just want But the thing is your heart's in this one and you know there's so many problems on this side. It's not nearly as profitable. You have to try so hard just to make that little bit. And it's so hard to find media buyers and we're going to deliver on the back end. Yeah.

0:55>> Yeah, for sure. >> [laughter] >> All of that. All of that, for sure. Uh so well, my my question >> [laughter] >> Yeah. My question is I would like to delegate on [snorts] my marketing agency. >> Oh, yeah. I mean, you don't want to leave money on the table, of course. So it's like if you get If you can make this a lifestyle business, you know what I mean? And it just kicks off I mean, it does make money. So you don't want to just like flow that money away, of course. >> Yeah. >> But >> Yeah, yeah.

1:22>> What do you do? >> But but I feel like I don't want to feel like I'm teaching something that I don't run, right? I don't want to be that guy who teaches you how to start a marketing agency, but he closed it his marketing agency. So my option now is to delegate it, which I'm currently working on doing that right now. And I want to grow the coaching side. >> What if the marketing agency goes down and starts losing money?

1:47>> Excuse me? >> What if the marketing agency goes down and starts losing money? >> I have my ego attached there, so I >> So you would go back in there, right? And fix it. Right, what would happen to the coaching business? >> It will go down fast. >> But then you have to go back to the coaching business and fix it. >> Yeah, for sure. >> Tough. >> So, that's that has been my issue for the last 2 years, right? Because I can't >> [laughter] >> Okay. >> I cannot focus on on both. >> I'll give you I'll give you a fun question. How many gyms do you think I owned when I ran Gym Launch?

2:16>> Not sure. >> Okay. Do you think anyone cared? >> I would thought that yeah. >> You would You care. They don't care. >> No. >> Okay. >> Mhm. >> The only thing that a customer will care about is how likely it is that your advice will get them to make more money. >> Okay. >> So, they'll use in your mind the fact that you have this thing as an approximation of risk that you know how to do it.

2:44And so, said differently, um as long as the advice I had on how I scaled my gyms worked, great. And one of the frames that I took was that like everyone here, my hope is that all of you make more money than my gyms. So, that way it wasn't like, "Oh, I made more money at my gym than Alex did." I'm like, "I hope so." >> Mhm. >> Everyone here gets [clears throat] to You can start day one at my all my findings. So, like my best gym made 650,000 of the six locations that I had. Top, my best gym.

3:12>> Okay. >> The average Gym Lord made $600,000 a year. That was the average. >> Wow. >> And it was because once I had a way bigger base to do my test kitchen stuff on, I was able to learn so much faster all the different things that improve the gym business. Like, I know how to do a gym business way more now than when I even ran the gyms. Because I was busy running the gyms, not experimenting with 100 different models, cuz I could do it across all the different markets. >> I thought that it affected because you were not in the trenches, right?

3:38>> Well, I'm 100% in the trenches, cuz I got to work with people to figure out how to how to help them win. >> Yeah, for sure. >> And so, the key was that I had an R&D process, which has always kept us ahead. And so, we would always take 10 to 20 representative markets, and every month I had a $50,000 R&D budget. You can scale this up and down based on your revenue. Doesn't really matter. And then I would take the 10 to 20. I would look at what the biggest problem that the entire distribution base was suffering from and I'd say, "Okay, we're going to spend 50 grand and my time to try and figure this out." And so I take 10 to 20 guys. They're always happy to basically get more work for nothing from me. They get direct access to me which they never would. And I put them in a separate group that we would just work on this thing and we'd figure out, you know, what was working, what wasn't. And every month I would release the results.

4:15Half the time it didn't work. But the thing is is that tons of people still got value from the fact they're like, "I always wondered if that would work." And now I know it doesn't. Great. So I don't have to do that. So I could take someone's big idea list and just cross things out. They still felt like they got to like scratch the entrepreneurial itch without even having to take the risk of things not working. And then when things did work, we rolled it out through the whole distribution base. And then piece by piece, that's how we improve the gym model. >> Okay. Okay. And then for scaling the coaching business, for at the moment I only have one product which is being an affiliate for a software company.

4:46>> Which GoHighLevel or whatever. Yeah. Okay. >> And I'm the top in Spanish. >> That's what Wait, that's what you're selling on the coaching side? >> Yeah. >> Okay. >> Yeah, I I teach them how to start a marketing agency and I just tell them, "Hey, sign up for this software and I will teach you how to do it." Uh would you recommend creating a brand or using my personal brand? Like uh something similar, I don't know, to Rand Ize and Digital Marketer.

5:14>> Are Are you um >> For scaling, maybe a year from now I want to promote other thing or to have a different product that doesn't depends on HighLevel. >> I mean are you asking should I make content or not? >> No, I'm I'm asking I'm making content with my personal brand. >> Yeah. >> I'm asking if I should create like a separate brand like you did with Jim Launch or Acquisition to promote all my things related to marketing training.

5:45>> I I if you have a personal brand, it'll be about you and whatever you point that traffic to, they'll buy. >> Okay. >> If they trust you. >> Okay. Okay. And just one question, uh for scaling the affiliate offer, uh I'm creating a a video a day on YouTube. >> Okay. >> It's a lot. >> Yeah, so I believe now it's a question of improving the quality, right?

6:09Uh I'm I'm wondering if you have any recommendation about creating a self-liquidating self-liquidating offer for like, I don't know, a 5-day course or or something for then upselling them to high level. Do you have any advice on that? >> Yeah, I think you just sell implementation. >> Okay. >> So, I mean, if everyone's like, here's the tool you use, if you want to get six calls or 12 calls with us to help you implement all these steps into your business, it'll require a little bit of service on your side, but it will accomplish the self-liquidating component. So, my two favorite upsells of all time that only always work, um is more of that thing you just bought, and more help with that thing you just bought.

6:51>> Okay. >> So, they they, you know, 30% of the time, they work all the time. Uh and so, like they those are the upsells. Like, I can't tell you like that those are the upsells. More and more help. Crush. Especially when you sell a tool, everyone wants help. It's like easiest upsell in the world. And you can sell you can sell for way more expensive. You can probably sell onboarding for $5,000. >> Okay. >> Uh for the tool, even though it's three or four hundred bucks a month or whatever you charge.

7:18>> Okay. And just after the video a day, will you move to short form or to ads or both? >> I think that you have a ton of room to make the longs better. >> Yeah. >> Probably. Um getting a short-form agency or one editor to clip moments from those videos is not that hard. >> Okay. >> What will take a little bit more practice is when you make your longs schedule in where you think the shorts are going to be.

7:46>> Okay. >> And make sure that So, like if you think about the perfect long is is 20 shorts put together on one single theme. >> Cool. >> That'll be the perfect long video. So, if you guys have seen like brutally honest advice to whatever on my channel, basically every like true brutally honest advice that we have has over a million views. And so, it's like we can crack a million on almost every one of them like clockwork because all I do is I take my top tweets from the last 30 to 45 days and I say them in a row on the video. And I know that they work because they already have been tested.

8:20And each of those is like a little loop that people are like, "Wow, that was good." And then I start the next quote. And then I explain it and I start the next quote. And I start the way And so, that keeps a lot of retention and it's obviously super wide because it already has provided, you know, value to lots of people. So, just think about your longs in terms of shorts and slicing many shorts together rather than like, "I'm just going to talk about this topic today." Just think like 60-minute sound bites and that'll give you way easier shorts that you can, you know, clip off and it'll make the longs better, too.

8:46>> Okay. Cool. Cool. I will do that. Thank you. Appreciate you, man.