Einwand 'wir arbeiten schon mit jemandem' kontern

0:00Uh, we're already working with someone. How would you handle this objection? Very simply, then why are you here? I'm guessing if you were really satisfied with whatever the thing that you have is, you wouldn't be on this call right now, right? So, they're probably not delivering something that you're hoping for. So, what's the issue? We're back in the sale. I remember I'll tell you a story about this. I had a lady walk in uh to the gym and I got, you know, I I presented the price and then all of a sudden she was like, well, I already have a personal trainer.

0:26And I was like And I was like, well, you're obviously not happy with him cuz you're here. >> [laughter] >> And she was like, well, that's fair. And I was like, right. So, you said you wanted to lose weight, you haven't lost weight, you've been working with this other person. As far as I'm concerned, it just means that you're spending money that you're going to save. Sounds like a great deal to me. You're going to spend less with me than you are over there cuz I was doing some of my private. Right? So, don't like that doesn't mean anything. Also, you can always just say like, great. I mean, I won't even give you more. That's enough. You can just use that one. Um Okay. What do you think about buying versus starting a business via search fund or seller financing? Um I'm not against it.

1:05Uh, I would say make sure that whatever business you want to start, find one that has high revenue retention. That is my If you've never owned a business, then you definitely don't want one that has a good marketer who runs it. You want somebody who knows nothing about marketing, who's only grown on word of mouth, because the likelihood that you're buying you actually are buying goodwill. Whereas, if you're buying a marketer's business or somebody who's good at marketing, you have to figure out how to do marketing and selling and you don't know how to do it, you're in a bunch of hot water. So, definitely find one like, you know, fire inspection, uh, you know, those ones like those contracts last forever, you know, pool cleaning, most people don't cancel that, lawn care, people don't usually cancel that. Like, there are there are businesses that do not have a lot of turn in them. You want to start there because if you take it over and everything goes to [ __ ] in 6 months, you're [ __ ] Uh, but those businesses tend to be very stable. And so, you want stable so you can like get your bearings and figure out what actually works.

1:58Okay. What do you advise to reach 100k from 10k? Ignore the fact that you have 10 grand because the only thing that you're going to use that for is to learn how to increase your active income. You're not going to use that 10 grand to turn it into anything. You're not the best day trader, you're not the best investor in the world. No one's getting a a thousand percent return on their money. No one who's doing anything intelligent. All right? So, the only thing that'll give you a thousand percent return on your money is taking ten thousand dollars, using it to learn a skill that can make you a hundred thousand or two hundred thousand dollars.

2:30What apprenticeship would you recommend for somebody looking to gain entrepreneurial skills? Work in a small business or family-owned business. Um That's honestly probably one of the best ones you can do because it's small enough that you're going to be able to get a taste of everything. Um the only alternative I'd say is that if you work at a company that has a phenomenal training program uh for people who are new and coming in. So, those are kind of my polar extremes of what I think is a good idea.

2:57Okay. Uh Charlie, uh I speak to clients and they seem initially interested and then ghost me. What do I do to get them back on the hook? Uh I think you just need to close, man. So, what I mean is like you're you're I think you're getting on sales calls and trying to not close. I think you're trying to like book more calls, have more conversations. Usually means that you're missing something prior to the sale cuz the sale begins at the moment of interest. All right? So, they reach out to you, they respond, they they respond to an email, they they comment on a post, they do whatever.

3:26And before they get on the phone, you need to show them a video that frames you, frames the conversation. That's a VSL, video sales letter. When that person watches that video and then they talk to you on that call and you should set the expectation on the VSL that you're going to make a that they're going to make a purchasing decision on that call if it's a one call close. If it's a two call close, it's same concept, you just basically double the process. You go VSL call, VSL call and then you close on the second. Now, if you're like, "Wait, well, if I close on the second call, what do I then say?

3:53It's even It's even clearer. You say, hey, we're going to have two calls. The first call is to make sure it's a fit both ways. We're not going to do any transaction there, so you can leave your credit card at home. This is just to make sure it's a good fit. And from that whole perspective, you're interviewing them on why you should be or why they should be a customer of yours, and why it's worth your time to take them on. Then, you can say, okay, I think you'd be a good fit. Let's talk to you next time. And so then the second call, the video that goes in between is just tons and tons of proof and tons of credibility, and then you sell.

4:19Okay. Uh how do I outbound without getting banned on social media platforms? Uh there's just a lot of other ways to do outbound. You can cold call, you can cold email. Most people who do high-volume outbound do email and call. Just FYI. Uh Is AI going to eat away at language course market? Um I'll say this differently.

4:43Why aren't you using AI in your language teaching thing? So like, whatever you're afraid of that's going to beat you in your business, you have the absolute option of just making that your business and taking everyone else's lunch. So do that. By the way, anyone who repeats their question over and over again in the chat, I do not answer.

5:08Uh let's see. How would I start a gym in 2026? Um Honestly, not much has changed. Uh I would probably run a a small semi-private model. Um I think that model is the one that is the most profitable right now. You can look at Alloy, um which is Rick Mast's company. Uh I think they have one of the best models in the space right now, uh which is small group semi-private, one on six.

5:35You have two trainers uh in the morning and afternoon, which is one manager and then two trainers. So, manager trainer, manager trainer. The manager gets a profit share on the facility. Um all you got to do is get 100 people paying basically 400 bucks a month. So, 100 bucks a week, ish. Um, to do, you know, three sessions a week semi-private. The target market is uh older people who are not trying to be fitness heroes, but stay in shape and longevity cuz they got the dollars and $400 a month the right market is irrelevant.

6:10And so, I would probably run a 3-month grand opening running a 2-week free trial into $100 a week. Um, for 2 weeks of personal training would be the offer. And it would be grand opening special. I would pre-sell call it 150 knowing I'm going to keep 100. Um, I would assume you're going to close somewhere in the neighborhood if you're doing speed to lead and you're calling and closing card over the phone.

6:36Probably if you're doing a good job. 15 20% honestly lead lead quality's going down on meta, so probably 15-ish percent of the leads. Expect to pay 50 bucks a lead. And then you reverse engineer the math. And that's your grand opening so you can open uh full profitably with a three-person staff. That's how I'd open it. Um, that's if I had capital. That's what I would do. If I didn't I'd have to run a more aggressive campaign.

7:07Um, last 60 seconds. So, who is my favorite visit to the gym? That was Coop. Coop Garage Gym Reviews, shout out to Coop. He's a he's a G. Danny, am I happy with life? Couldn't be happier, man. Um, hope you guys have an amazing day. Peace and blessings be upon you. Rock and roll. Out. If you're a business owner and you are not growing as fast as you like, I'd like to give you a free gift. So, my team and I put together the $100 scaling road map, which is basically 200 hours of us looking over all the portfolio companies we've had and what stages of growth they went through and more importantly, where they got stuck and how they got past it. And so we broke it into these 10 stages and we made this little kind of quiz thing where if you put in your business information, it'll tell you where you're at and the most important part for you, what to do for each of functions of the business across product, marketing, sales, customer success, recruiting, IT, human resources, and finance. And so no matter what you're struggling with, someone else has already struggled with it and solved it. And so I'd like to give you this thing absolutely free. You can go to acquisition.com/roadmap, plug in your business information. And if you want us to actually help you deconstruct the business and you're trying to scale, we'd love to help you out. On the thank you page, you can just book a call with my team and we will look at the business, see if we can help, and if we can, we'll invite you out to Vegas and we'll do this in person live.