Warum deine Leads mal überlaufen, mal ausbleiben

0:00Hello. >> Hey, Heather. What's going on? >> Hi. How are you? >> Good. So, you've got 5 minutes. Tell me what's the biggest What can I help like what's revenue right now? What's profit? How can I help? >> All right. Sounds good. So, I'm a physician by background, own a medical billing company started from scratch. Um have 190,000 um per month for gross. And then we're at like 25% net profit.

0:25Um I do this on a somewhat semi-passive model, meaning I've got an executive team that runs day-to-day ops. >> Okay. What's head count? >> Say that again? >> What's head count? >> Uh so, seven W-2s and then the rest are contractors that we that we have. So, maybe 65 total. >> Okay, got it. All right. So, what's the What do you want to get to and what's what's holding you back?

0:49>> So, leads are our biggest issue. So, I've not done other than my podcast, which has been 100% what we've done for marketing. I've not done ads. I've not outreach, like nothing. It's podcast 100%. >> Okay. >> But leads are inconsistent. Like it's feast or famine, you know? It's it's Yeah. So, it's I don't know if I you know, obviously I can continue to podcast and that's worked. I guest I I show up on other people's podcasts, all the things. >> Yeah.

1:15>> But do I start another acquisition channel or do I just keep doing that? >> How many podcasts do you agree you're doing? >> I've done 110. >> No, per week. >> Oh, one. One. >> Okay. So, an easy one is to combine outbound with your podcast and then invite people who would be potential customers or whales onto your podcast. You'll have super high response and show rates and talk to them about their business. Sorry? >> I do a little bit of that, but maybe I should be doing more.

1:41>> Well, yeah. If you're doing one a week, it's not a lot, right? So, yeah. I'd be doing like, can we do like one a day? And so, well, there's a 5x. It's like that's just that. >> Okay. >> All right. So, that's that's like I think about like least operational change possible that we already know doing something that actually works. So, that's thing one. Um beyond that, give What's the What's the avatar who you're going after for medical billing? >> Um it's private practice facility, you know, really we want their uh collection to be, you know, greater than, you know, 150, 200k a month.

2:11>> Okay. >> Um and that's been the other problem is in the very beginning, right? Small clients, small fish. >> Yeah. >> That has improved where we've gotten bigger fish over the time, but um but yeah, getting the right avatar or getting the right client in the door is really the first step. >> So, I think conferences are going to be really good for you. >> Okay. >> Cuz I So, the way that I would set this up is you go to the conferences, I would pay for the booth. If you can, get on stage, even if you have to pay for it.

2:36Um and one of the benefits of this is that when you I I go I try to get the first one as you turn right into whatever the area is, because 70% of people turn right, and so they're typically organizers price them all the same by size, but you'll get more ROI from on the right hand right by the door. Uh number one. Number two, I would create some sort of giveaway for people to um like win that you'll reveal on the second or third day of the event. And then by doing that, um you'll get like they have basically have to give their their contact information in order to enter the giveaway.

3:07Um and if you want, you can model the way I did it like it's it's better than this and it's less than that. So, it just like gives a little bit of sandwich of value like, okay, it's you know, better than NFT, less than Bitcoin. It's better than you know, better than a gift card, less than a Tesla. Like I like to have some sort of sandwich of up up up and down value in terms of the giveaway. And so, the whole time you're collecting leads. Um and if you want, Turo talked about this yesterday, but um if you you can say, "Hey, I have a $25,000 speaking fee. Instead of the speaking fee, um one of two things you can do." So, one is uh "Can I send one email to the list?"

3:38That's an option. Uh and then secondarily, you can when you do your, you know, your presentation, your slides, or whatever, you can say, "Hey, if you want these slides, um like Joe like just give me your email and I'll send them to you." And then you can just basically ask two or three more questions and then it'll sort out the traffic of the people from the audience who are the most engaged. And so, I think if you have lead flows that are the number one issue, then that gives you two things. So, one is you 5x your podcast and using outbound to get more of the quote whales, and that's going to be super targeted.

4:05And then from a speaking perspective, that's uh three different ways that you can monetize the conferences. So, getting the list, survey closing from stage, and then also having a giveaway at your booth that's bigger and better than everyone else's, so you can collect leads right that way, too. >> Awesome. Done. I can do all of that. >> Rock and roll, Heather. Enjoy. >> Appreciate it. All right, thanks so much, Alex. Happy birthday. >> All right, thank you. Bye. >> [laughter] >> Bye. >> If you're a business owner and you are not growing as fast as you'd like, I'd like to give you a free gift. So, my team and I put together the $100 scaling roadmap, which is basically 200 hours of us looking over all the portfolio companies we've had and what stages of growth they went through, and more importantly, where they got stuck and how they got past it. And so, we broke it into these 10 stages, and we made this little kind of quiz thing where if you put in your business information, it'll tell you where you're at and the most important part for you, what to do for each of functions of the business across product, marketing, sales, customer success, recruiting, IT, human resources, and finance. And so, no matter what you're struggling with, someone else has already struggled with it and solved it. And so, I'd like to give you this thing absolutely free. You can go to acquisition.com/roadmap, plug in your business information, and if you want us to actually help you deconstruct the business and you're trying to scale, we'd love to help you out. On the thank you page, you can just book a call with my team, and we will look at your business, see if we can help, and if we can, we'll invite you out to Vegas, and we'll do this in person, live.