Was es braucht, um im Leben zu gewinnen

0:00You're not getting what you want out of your business or your life because you want too many things at the same time. You're not willing to make tradeoffs. And I will prove it to you. And so, in this video, I will break down the core problem and the way to frame the trades that you make at different seasons in your life. And so, if you don't know who I am, my name is Oxosi. I own Equity.com. It's a portfolio companies that did $250 million in aggregate revenue last year. uh just a few weeks ago broke the Guinness Book World Record of fastest selling non-fiction book of all time and doing $106 million in sales. You sold 3.6 million books in just under three days. And I've only gotten there by making tradeoffs. Now, some people would not agree with the trades that I've made, and that's okay because their life is theirs and my life is mine, and each can live according to their preferences. And so everything in life has trade-offs. And people just need to determine the price versus the value. Like anything, there's going to be both of these things. And so when people say, "I can't believe he did this." It's because they're only looking at the cost and not the payout. Now, if you say, "Hey, that guy made this trade. I wouldn't have made that trade." Awesome. And that's why you don't have to make that trade, right? And so, let me give you kind of like a a frame of mind for this. I was thinking about this because we were Leila and I were looking at uh home stuff lately and we're thinking about uh you know buying homes and all that kind of jazz and one of the things that was such a striking example is that you cannot have it all. There are many examples in life where it is this is not a I'm sure you've seen it like you can have it all. You can't. Let me give you the example. If I say I want to have a house that's in a ski town, but I also want it to be near the beach, and I also want it to be secluded, but I also want to have uh town and shopping and walking distance, and I also want it to be cozy and not too busy, but I also want it to have lots of space for activities and a yard. I can't have all those things.

2:04They are literally structurally impossible for them to all be in the same thing. one, the beach and the and the snow mountain, probably not going to exist in the same house. If I want to have something cozy versus lots of uh land and space, probably not going to happen. If I want somebody to be in walking distance, but also have a great aerial view, might not happen, right? And so each of these things, that one could happen in a high-rise downtown. Okay, that one maybe. All right, but but there's going to be some of these that you have to make trades. And I think basically like confronting that is like the core element of what you have to do in life to move forward. And so many people stay in decision limbo. They stay in purgatory. And purgatory translated into realities that they don't achieve what they want. They don't get what they want out of life because they never make a trade to begin with. Right? And so I'll give you a couple more common ones like should I get married versus should I not get married. This not should I, it's just am I willing to make the trade, right? Should I have kids versus not having kids? Should I sacrifice my 20s versus sacrificing your 30s? There are always tradeoffs. Like, if you sacrifice your 20s, you will miss out on some of the kind of youthful fun experiences that some people have. Like, that's a trade. That's real. You will give up on some of that stuff. The question is, what are you trading it for? Now, the worst trades of all are the trades that we don't consciously make but still trade anyways, right?

3:28Like, you didn't get the fun experience of your 20s, but you also didn't build the nest egg. You didn't build the reps. you didn't build the experience so that you could set yourself up in your 30s, right? And so a lot of like your 30s is a is a reflection of how you lived your 20s just kind of taken forward. Now some people I meet love their 20s. They backpacked across Europe. They had all these different experiences. They got culturally enriched and I love that for them. That wasn't the trade that I wanted to make. And so it would be ridiculous for me to say like I I want that and I want to develop this very deep well of skill set that I can use for the rest of my life. Now those people for sure build skills. Are those skills as marketable? Maybe, maybe not.

4:13I don't know. Some people were like, "Well, I could travel and learn." Maybe. I don't know. I mean, I haven't like Zuck didn't do that. Bill Gates didn't do that. Elon didn't do that. So again, it's there's also to what degree, right? How big do you want to go? And so I think like you can't expect a 1% outcome without having a 1% tradeoff, right? And I'll give you a different kind of like I give you a house example. Let me go really really small. You walk into a store, there's a pair of shoes you like. Okay? A pair of shoes you like. You look at the price tag. It says $500. At that point, you make the decision. Is it worth the trade? That's all it is, right? And then if you see somebody else make the trade, this is how dumb the internet is. They will then say like, "That guy's an idiot. That guy's a But the thing is is that if that guy's a billionaire, who cares what he traded? Like for him, it made sense. And if you're on food stamps and minimum wage, $500 shoes probably doesn't make sense for you.

5:09Probably not worth the trade. And so, is the trade inherently good or bad? No. It's it's dependent on the person and their context. All right? All of these are examples of trade-offs, right? And so, the question is, what are the trades and are they worth it? And so there's also a big component of knowing what you have to lose. But also, let me say this differently.

5:33The reason people struggle so much with making trades is because they know what they stand to lose, but not what they stand to gain. So the cost is guaranteed and fixed, but the upside is not, which is why it's so hard for so many people to make bets, especially on themselves. And so if you had a single belief that I could transfer to you is that you will figure it out if hits the fan. And when hits the fan, if it does, and it will, the reality is it's not going to be as bad as you think it is. And so you have this fixed cost that you believe that will happen, but isn't actually real because it's a fear inside of your mind. You think if this bet doesn't work, I will go homeless, lose all my friends, and die. But that's not reality. The worst case scenario for most people who are social as in like just are functioning members of society is that you crash on someone's couch for a while. That's the actual worstc case scenario. And I only say this because um if you look at homelessness, right, the vast majority of homelessness, not all, the vast majority of homelessness um is due to addiction and mental health issues. As in like they they struggle to live in reality. I'll just say that.

6:45Okay. And coming from a family of people who struggle with that. All right. So I guess I have my card there. Do I have my card there for mental illness? I have a I have a card there. All right. I can say that. So my point is most people have this fear. Now even the people who are I'll say I'll be politically the unhoused, right? The unhoused. Even the unhoused uh it's hard to say. It's so funny. Anyways, um even those folks still have food, still keep living, still have access to medical attention.

7:11Okay? At least in the US in the developed world. Okay? And so I say this because the worstc case scenario is that you have no boss, you have food, right? You have medical attention if you need it, and you walk on the streets doing whatever the hell you want. That's the worst case scenario. Real quick, I'm going to show you the exact 10stage road map from zero to 100 million plus that less than 1% of companies finish. I've now done multiple times. And so I can say with a lot of confidence that these are the stages as headcount increases that you need to get through. And I broke each of these down by eight different functions of the business. What the constraint feels like, like what are the symptoms of it when you're going through it, and then what steps we actually took to graduate.

7:50And we've done this across software, physical products, uh, service businesses, brickandmortar, all of this. And it works. And it's my gift to you. It's absolutely free. And so the link's in the description, but you just go acquisition.comroadmap. Just enter your info and it'll spit it right back to you. Offer.