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Was du mitnimmst
- Ein Buch zu schreiben ist finanziell eines der schlechtesten Geschäftsmodelle überhaupt.
- Plattformen und Verlage behalten oft rund 80 Prozent der Einnahmen aus Büchern für sich.
- Nur ein winziger Bruchteil der Millionen Bücher auf Amazon verkauft sich wirklich gut.
- Bücher leben trotzdem langfristig weiter, deshalb ist Alex besonders stolz auf sie.
Volltranskript
Das Transkript ist das englische Original mit Timecodes. Die deutsche Zusammenfassung steht oben. Sprecher werden automatisch zugeordnet.
0:00Writing a book to make money off of book is possibly the worst monetization vehicle of all time. It's a physical product. You have a 16-week lead time. You have to manage inventory accounts. You make no money on it. You have to sell it on a platform that takes 80% of the money or you have to go to a publisher that also takes 80% of the money. Like there's no winning from a money like the percentage of like the offers is top top 100 Audible books still on Amazon 2 years later and top 1,000 physical books. There's There's like 60 There's I think 60 million titles.
0:35There's six or 60 million. That's a big difference, obviously, but a lot of books on Amazon. And so it's a point 0.0001% book. And like it does I mean it makes money, but like it makes less than any of my portfolio companies to get like a reference of scale. I mean I if I spent no money You know what I mean? Like any of the companies we have makes more money than the book. >> Right. Yeah. [laughter] Makes sense. I mean, but it's still it's like it lives on forever.
1:01>> And that's cool. And I think that's a that's like the like if I were to die tomorrow, the thing I'd be most proud of is the books because I knew that that would be the thing that would outlive me the longest. >> Yeah. Real quick, if you're a business owner and you are not growing as fast as you'd like, I'd like to give you a free gift. So my team and I put together the $100 scaling roadmap, which is basically 200 hours of us looking over all the portfolio companies we've had and what stages of growth they went through and more importantly where they got stuck and how they got past it. And so we broke it into these 10 stages and we made this little kind of quiz thing where if you put in your business information, it'll tell you where you're at and the most important part for you, what to do for each of functions of the business across product, marketing, sales, customer success, recruiting, IT, human resources, and finance. And so no matter what you're struggling with, someone else has already struggled with it and solved it. And so I'd like to give you this thing absolutely free. You can go to acquisition.com/roadmap, plug in your business information, and if you want us to actually help you deconstruct the business and you're trying to scale, we'd love to help you out. On the thank you page, you book a call with my team and we will look at your business, see if we can help, and if we can, we'll invite you out to Vegas and we'll do this in person live.