YouTube-Kanal mit 1,5 Mio. Abonnenten richtig monetarisieren

0:00We started a company with your content. Super grat super grateful man. We we exited for over 20 million. Amazing. Appreciate what you your your books are worth their weight in gold bro. Thanks man. Anyhow, we're we're at a crossroads because we're we're building a new company based on our passion project. We started a company that taught do-it-yourselfers how to remodel their kitchen and bathroom using epoxy over old countertops to make them look like natural stone. So with that idea we found that you know we we really hit home with the DIYers but a lot of our people that saw our we built over 1.5 million YouTube subscribers and a lot of them didn't want to do it themselves but we couldn't serve those customers and so there's a shortage of contractors in the US. So we're really going to reach out to to young people that maybe don't want to go to college but they want to or old people.

0:55Or or middle-aged right? So we're we're really uh we're we're going to we're building a trade school right now. We're going to teach these these people how to do the trade how to I've already proven the lead gen so that I can give them all the leads they can handle because that's really the harder part of the business for them to learn. My question is we can either charge up front for this school.

1:21Cost about 20 grand for us to train somebody or we could we could we have a big following we could attract the people to apply train them on our dime maybe lock them in with a you know if you leave before 2 years or whatever but would and then we own the businesses with in all these different areas or should we should we they would own it we supply leads and and cut the liability. That's really the crossroads we're at.

1:48>> Yeah, there's a lot of different models from the position that you're in right now which is probably why you feel the heartburn. Um the first thought that I had was just like and instead of or. Like maybe I want them to pay 20,000 dollars to make sure that they're legit. And I'm going to get a percentage of all the business that I send them. My my concern with that is if you look at a franchisee which we're not going to franchise but if you look at that avatar they're probably not the hustler who's as hungry as the kid with nothing who want that that's just that's my passion.

2:20I want to help the kid that has nothing. Okay. Well the kids >> it you know we could finance it and help them earn it back but Well to help the kid who has nothing you can just make all the content free right which you do now. Yeah. So that kid already has been helped from you. If he wants more help from you he can pay and he can save up his shackles. So if instead of 20 if you want to make it five you want to make it 10 and you can offer you know nice financing terms you could do that. I I will just tell you that there's I get where your heart's coming from.

2:52It's it's it's very tough to go free and deliver a lot to people expecting that they're going to do something. They typically will need to have some skin in the game. If you're going to put skin in the game you're going to want them to put skin in the game. Still own it charge for the school. Yeah, I think you can play with the price. Okay great. This is Mike like it. >> Yes. >> [laughter] >> Yeah, it's otherwise you're just going to have a bunch of freebie seekers who are going to come and then you're also going like the enforceability of the back-end contract and then we're paying you is probably going to be a little bit of a nightmare.

3:27I would probably like if it were me I would control the sales and then hand them the deals so that I could collect the payment and then distribute payment to them rather than expecting them to pay me. For the leads. Yeah. Got it. So I was like I'd rather just basically build a centralized phone team that could close the close the the deals or whatever and then you know send the deal to the person. Got it. Thank you. >> they're coming from your content they already have trust you probably like it makes sense that they would buy from you. They'd be like cool one of our licensed contractors will go out there.

3:57Licensed contractors go through two year training. You know they're vetted by us and also just like think of it like Harvard. You pay to go you don't get guaranteed a graduation. So it's like I would just let them know it's like we will not graduate you if you're not good. Right. So Yeah. Or we kick you out just like a school. Like real schools have standards and you pay and you might not graduate.

4:22Like normal school. So just do the same thing. Just your kid won't be screwed up when they leave my school. What's that? Your kid just won't be screwed up when they leave my school. >> yeah yeah. Thank you Alex. >> Oh yeah you bet. So if you've hit a revenue ceiling or your entire business relies on you to grow then I'd love to invite you out to our headquarters here in Vegas to learn how we scale. It's a my team spends two days with you to identify the thing that's holding your business back. And so if that sounds interesting click book a call and if you're a fit we'd love to potentially see you out here in Vegas.