Wie ich von null wieder 100 Millionen aufbauen würde

0:00the great fires of Las Vegas burn everything to the ground you lost everything you had to start again what would you say is the number one thing that you would have done differently to get to where you are now the number one factor which no one knows do you think that we're going to reach a point of Ubi where humans have effectively been replaced by AI when Ai and robots can do everything that a human can do better than a human can do then money won't have let's say my only goal was to get rich AF what business would you start right now Sean what's up big Alex how we doing feeling big let's rock and roll all right let's do it perfect well dude Alex massively appreciate you taking the time my drawer has still finished being picked up off the floor after the absolute bomb of an event that he put on a few weeks ago that was absolutely insane made history there and big shout out to Mr T as well I won't say his name for connecting us can I do one thing real quick so Community is live now I just want to say thank you guys so much much for supporting the book launch event this wouldn't have happened without you guys and it only was able to you know quote make history or break the internet because of your participation and it means more than I can say so this is the absolute least that I can do to show my appreciation so thank you guys so much John after you man let's rock you're a legend dude likewise we appreciate everything you've done for the community as well let's rock and roll all right so man in your opinion what are the three most powerful skills that someone should develop if they want to make a lot of money I mean the Three core skills are you got to learn how to build you gotta learn how to sell and you gotta learn how to lead just like that there we are in terms of maybe like hard skills that someone should really focus on learning to develop like sales copywriting leadership what would you say the most important well those are the three big buckets right it's it's like one is that like leadership is just the internal bucket of getting people to do what you want them to do at scale right and then from a selling perspective I include that in all things that are marketing letting people know about your stff promotion and actually converting people into customers and then the third piece of Building Product and services is so that at scale If the product is good enough then you won't lose customers and if it's exceptional the product itself will get you more customers and so most businesses takeen to their natural extreme on a promotional level typically are leaky buckets because the product actually sucks and most businesses suck in general because most products aren't good and most people want to cancel very quickly and don't want to continue to use them which is why very good companies are very rare most of them generally are mediocre or not good and so I prefer to solve a business from Back to Front which is like can we find something that people actually like and want to continue to use and continue to pay for and then the marketing is almost a commoditized skill like it's very easy to let other people know about your stuff and do so louder and louder and louder provided the product is good and then the internal has to get run with a leader that can attract the talent to continue to do this because quickly the business will bottleneck based on the founder and their expertise or usually they have a niche that might be product people they might be tech people they might be Finance people they might might be whatever and then they have to be of the character to attract the talent that will allow them to get to nine figures or whatever it is that the goal is yeah 100% let's say my only goal was just to get rich AF what is Rich AF just so we to find it 100 million one it's a good number cool you're willing to work hard but you have limited skills and experience what business would you start right now 2023 and I have no money right very limited yeah maybe a couple thousand yeah so then I would probably I would probably build a boring business in services and I would probably pick something around the body like you know I wouldn't start a design firm because I think that has a high likelihood of getting disrupted in some way by AI as silly as it sounds like a nail salon or a lawn care service I mean especially body ones dentist stuff like you still have to go in and get your teeth taken care of and many times people value the human exchange more than something robotic so for example in the Fitness World this is my like my data point around this there was a brand called Coco Fit they struggled a ton and then eventually went out of business because they tried to automate personal training so they created these all-in-one machines that would you'd have a key fob and it would count your reps and every time you went to the machine it would say how to do more and what weight you did last time it's really cool concept the problem was their theory was that the reason that people wen't getting results is that they didn't know what to do when the reality is that no one was showing to the gym and so people hire personal train because they want another human to talk to and to hold them accountable to showing up same reason like if you had a robot cutting hair there might be a percentage of the population that do it but a lot of women like the going to the hair salon and having that exchange and so I would probably build a business around services in general would be my way and then I would continue to scale that and you could do that at a local chain level and you can make a lot of money doing that or you could do it at a national level which would be like Professional Services yeah 100% I love the idea behind the core stuff that's going to be here forever you know yeah really cool man so dude this was an interesting one like obviously I know you can't go back and split test life and obviously you have achieved quite enormous success so things ended up working out but let's say hypothetically the great fires of Las Vegas burn everything to the ground you lost everything you had to start again what would you say is the number one thing that you would have done differently to get to where you are now and I have no reputation right yeah no no reputation yeah it burns my reputation on the ground with it um so I actually have lost everything before and so I know what I did and I probably would have done the same thing so the easiest way that I did to like go make a hundred grand in a month when I had nothing uh was that I would go find a business that was local that I understood and that I could sell something expensive for I would front the capital to Market I would work the leads and I would sit at the front desk and sell and I would negotiate what they would be willing to do a big bulk of services I wanted to find a chiropractor and I'd say hey if I sent you 100 customers this month what's the lowest rate you would do all 100 customers for this level of service and then I would just negotiate that down and then I would spend as much as I could and sell it for as much as I can so I can make the spread and then they would service the customers and for them it's a zero risk offer because they don't have to do anything I front everything else and then for me I don't have to do anything but market and sell and I can take all of that and so like when I lost everything I immediately was able to make 100 Grand the next month by doing that Playbook dude your story is crazy like there's no amount of times you can tell me and I still want toit hear it every time it's so inspiring it's insane yeah really cool man so that was kind of like the high LEL stuff I want to ask three rapid fire like more granular tactical questions on ads specifically so Switching gears for a second what would you say is the best lead nurturing process to take people from Paid ad to booked call in your experience Real Talk R but like actually but what I can tell you is that from all the portfolio companies that we have there's no silver bullets it's a lot of golden BBs it's basically doing the fundamentals at scale so all the things that you know you should be doing but aren't doing just actually doing all of those things tends to be the thing that works best which is contacting the leads immediately following up multiple times per day personalizing the messages to the person having some sort of open loop between first call and second call something that you can provide value to in a very real way that's why I like having I think I talk about this in the book like having services that people actually know have value like a real value not just like ascribed value and saying I can complete the second half of this on our next call it just gives people a very strong reason to show up for that and you get some reciprocity before you go for a close or whatever and so I like thinking about like each of those little check marks and saying can I make sure we're actually doing this at scale I'll share this with your audience like having now gotten one company to 10 million a month and the portfolio is significantly higher than that advanced people just do the basics at scale like there is nothing there is no like the scale brings the complexity it's not novel things it's just what does it look like when you service clients one-on-one everyone's like it's so easy to service clients one-on-one right because it's just you and you overd deliver and you do a great job right it's like so just standardizing what that looks like and actually getting good people to do that too a 100 times over is what Advanced looks like but there's there's not a lot of new stuff it's just actually making sure that it gets done which becomes all about operational constraints more than anything else yeah one of my favorite lines in the book and that I've heard you say a lot is the advanced people never don't do the basics and I think it's really easy to forget the basic stuff as you start to scale up because you feel like you've outgrown it but in reality you really just need to keep doing it over and over again you don't outgrow fundamentals yeah yeah 100% I've made that mistake many times um cool so man what would you say as some of your best practices for maximizing sh up rates for calls booked especially from cold traffic so we had Allan which was our lead nurture software and so we had 4,000 plus appointments a day and so I have a decent amount of data to provide on show up rates so the number one factor which no one knows for show up rates is the amount of time slots available per day so across all factors being available for more times more total hours and more actual slots creates more total throughput and having more days per week open because what happens is like if someone can't find the ideal time they take a less ideal time and it's a less ideal time so they have a lower likelihood of showing up right and so the idea is it's completely reversed from this whole IDE of like show a partially filled calendar like it's complete horseshit like just give as many times as you possibly can and people will pick the time that's most convenient for them we did notice that at least in the huge amount of data that we looked at across all appointments up to five days was okay that was surprising to me I would have expected to be shorter than that but that was actually what it looked like now one of the downsides of providing so many time slots is that you will have a higher percentage of people if you're just talking about throughput show but you might have a lower show rate so you talk about the entire funnel you get a higher percentage to book and even if it's further out like if you're just looking at how many clicks did I get and how many show appointments that I get then you have to play the interplay of my salesman's calendar right because I might have to have more sales guys that have fewer people show up but I get more total showups does that make sense yeah yeah I definitely used to subscribe to The partially shown calendar kind of thing vacity but I've realized that what you said is is true more so that is the single greatest thing the rest of it is personalization volume of reach outs speed of reach out and availability so those are the four core nurture pillars so what's the availability in terms of days per week and hours per day and number of time slots available per day so there's the three functions for availability for volume of reach out it's how many times am I reaching out per day and how many days am I doing the follow-up the speed of contact at the initial and speed between contacts meaning if I reach out to somebody within five minutes cool but if they text me back five hours later am I immediately texting them back at that point too so speed of first reach out and speed of response and then you have the fourth pillar which I forgot and I Nam two seconds ago yeah personalization so it's personalization which comes down to communicating with them on the channel that they prefer and so Some people prefer messaging on Facebook Messenger some people for phone calls some people for email some people for SMS and it's basically lasting all four and then the one that they respond on is the one you stay on because that's the one that they've shown that they prefer to like I will never respond email I don't care ever but I do respond to text I I rarely respond to DMS but like if I were to rank these things and so if someone can text me then that's the highest likelihood response channel for me there you go so if anyone wants to get in contact with Alex now you know how magically find my number cool I got two questions on lifestyle and then I want to jam on some AI stuff and then we'll bring the other guys in so you mentioned on a recent podcast with Tom B you that you don't have rules so yeah I for example quite often end up working up until midnight 2 a.m. 3:00 a.m. and basically [ __ ] up my sleep schedule because I have too much Freedom right because I'm self-employed so how do you kind of strike that balance between freedom and discipline you know if you're driven and you want to accomplish big things I think it's a micro macro look like it's kind of 8020 like if you know that when you stay up late like there are times when I will gas it and go past my red line in terms of work and I know that I'm eating into tomorrow but if I'm like in a flow and I'm crushing it and the Muse shows up and the Muse wants to work then I work you know what I mean but if there's some days on the flip side where I wake up and I just feel foggy as [ __ ] and I just like for whatever reason I ate too much Mexican last night and I don't have it that day then I might call it earlier like the idea of me pushing through and punishing when it comes to the type of work I do now if I were if I were doing a more uh Brute Force work then I would care less you know what I mean if it was just like if I was just doing reach outs I was doing cold calls I was training personal training sessions I was cutting hair I'm just going to brw force my way through it because I don't need to have higher brain function and that's not an insult I'm just saying like you're not like thinking of creative things you know what I mean you're just you're work in the work but when it comes to like writing or or making presentations or communication of some sort it's more I try and optimize around how can I maximize over a week how much Flow State I can be in so I can just get the most total quality output yeah so it's not about rules it's more like which of these things has the highest likelihood of getting me the most yeah yeah 100% def definitely super helpful Switching gears for a sec to Fitness you don't have to answer this one if you're not comfortable but it is probably the number one question that I got from everyone so um I'm just going to read it word for word so this guy says Alex you look like Hercules if you ate a tank obviously your diet and your workouts are on point but I still haven't been able to achieve a physique like that in over a decade of training I know many Fitness influencers are on gear and lie about it which is super demotivating because they're selling unrealistic expectations yeah I wish more people would be honest because I don't see anything wrong with juicing at all and I don't know why there's such a stigma around it so I just wanted to know have you taken any performance enhancements or do you just have goat genetics HD respect you the way you're an idol yeah I'll answer uh I I'll give the answer in a second but I want to address the thing that I think matters more here which is why does it matter because let's say that everybody's not on steroids just for hypothetical sake okay well what's the next thing you move to well they all have better genetics than me okay great you're right congratulations you'll never achieve what you want now what okay well what are you g to do well you probably still need to train harder to use whatever genetics you got you probably need to eat better no matter what genetics you got to get more out of what you have and so like whether someone else is on gear or not changes nothing because even if they weren't on gear I might have goat genetics and you might not which then becomes the new thing that you get to blame and so and I say this with love and I knew that I saw the message they sent to me earlier I know that this was out of love but I say this like very genuinely like control the controllables like what difference in your behavior does me being on gear or not being on gear or having go genetics or not having go genetics what does that change about your behavior why would it why would you allow it to change your behavior and so at the end of the day if you want to get jacked then you do the maximum amount of things that Jack people do now I don't know how hard you train there's plenty of guys I have been training for a decade they look the same I also see them in the gym they don't train that hard right if you've ever trained with an ifbb Pro right if you trained with people who compete in Fitness they'll probably expose you to a much higher level of training right like if you if you're like well I've been you know I try to eat well well I would ask this question when I hit Fitness clients I would say okay did you follow the meal plan they would always say yes and I'd say okay let me ask differently seven days a week you had three meals day that you were supposed to eat and two shakes right this is what I would make for Gen pop it's not like an espouse I'm just big disclaimer say of those seven days a week so three meals two shakes seven days a week how many days were you perfect on that and they'd be like oh I mean at least four and I'd be like right so I asked you did you follow it you said yes and then I asked you did you follow it more specifically and you said no in one day you can [ __ ] up your entire diet it's not that hard you have a 500 calorie day Surplus and then one day you eat 2,000 extra you break even right and then you're surprised that you're not looking different and so like remember I came from this world so like I have more charge around it because I've had thousands of client conversations around weight loss and fitness stuff um but no so I'm on trt now I've been on TR since I was 28 I also had State records before I went on trt and I was 235 pounds and muscle and fitness wrote an article about me being natural when I was natural uh and so I am am no longer pure Natty I'm on trt I take 75 milligrams a week and that's what I yeah I mean it's it's a low dosage anyway so there we go for the record if everyone's asking yeah and when they tested it I think on trt I think my test was like 900 boom so there you go now the thing is is now what do you do with that yeah exactly now what do you do with that it just doesn't change curious yeah no I know I say this out of love for every like for the person in the audience who ask that question I say that both because it's what does it change about your behavior nothing and I was jacked to ship before this when I was 235 pounds which is bigger than I am now when I was natural I trained harder and I ate more fundamentals yeah yeah killer one quick question about Ai and then I've got some guests that I want to bring on quickly so just curious to hear your thoughts on the future of AI specifically as it pertains to like the digital marketing industry and copyrighting as that's what my audience does right so short to midterm I always see AI as an advantage for copywriters right it's a tool that can help us with our output idea generation pump out first drafts a lot faster but long term let's say we do get to the stage where AI is able to write an entire book build the whole sales funnel write all the ads film all the ads publish everything done within an hour right what do you think happens to copywriters do you think the role of copywriter transitions more into like prompt engineer marketing engineer or should we all just pivot and run for the hills yeah so I have thought about this a lot and so I think that you just have to take things to the Natural extreme which is when Ai and robots can do everything that a human can do better than a human can do then money won't matter and so then it will be irrelevant and then it will be purely based on what percentage of people have access to the smartest Ai and then who governs who has access to that so we will get to a society in my opinion taken to its natural stream where money will be irrelevant and there will have to just become a new system now I don't know what that system is but that's what would happen now until that happens we don't have a ton to worry about as far as like what will I change about my behavior tomorrow with with knowing this right well there's always going to be Arbitrage between people who know how to do something and people who don't so people are like oh my God like copyrighting AI it's like do you know how many small business owners don't even know what chbt is zillions and even if they did that they don't know how to recognize good copy and so like right now chat GPT writes code guess what I don't know how do write code guess what else I also don't know how to do see if the code it wrote was good I don't know and so what ends up happening in my opinion at least in the short term is that you can get a 10x increase in productivity because you can write at such a faster rate of code or copy or whatever because you have the perspective to make a judgment on how good it is right and you can make adjustments and you can tweak the prompts and all that other stuff and so short term it's going to be people who know how to leverage AI to get more out of what they do long long term nothing's going to matter anyways and so I think that's sounds like an eventual an eventuality but what is that going to affect about today not a lot and just like any technology use it to your own Advantage do you think that we're going to reach a point of Ubi where humans have effectively been replaced by Ai and then if so then like what role do you think like humans will play if there's no need for us you know what I mean I would say it's above my pay gr but I am I am I am like I will continue to keep active and I will say this other thing that might help the audience which is like if you're a competitive person then you're going to have access to the same resource everyone else does and as long as you're the type of person who continues to compete and continues to go above average it's still you like realistically you're not competing against AI you're competing against humans and so just like always there's going to be resources there going to be tools then some will wield them better than others and so you're still competing against people until eventually you only competing against machines in which case all bets are off and so until that point the only controllable I have is to get better and to continue to be well we'll see what happens when we come to that bridge cool man that's been that's been really really helpful I just want to bring AJ on for a second he's got a question about business and dating ah yeah spicy topic what Alex what up Sean thanks from for posing this and Alex me a lot to the folks here so my question is actually inspired Alex a video on I the tiger really strong video and the tram of thought of going all in my question is how do you juggle business and leading when you were single I know you mentioned previously you know you did it you millionaire did when you broke it's a human need right so I'm curious what the nuances here I feel it's always been a cycle of focus and it go well dating goes to [ __ ] do you have any Frameworks and advice R structuring dating yeah yeah I would say there's seasons and I think you just got to give yourself Grace around it you know what I mean like if there were Seasons where I wasn't actively looking for anyone and people just walked into my life and there were Seasons where like when I had my gyms I had customers walking in every day they knew people like I there was just more I had more surface area of luck in terms of exposure of meeting people once I went to multiple locations I was actually at my house all the time trying to manage all locations I didn't really go to the locations as much especially during like customer hours and so then I had way fewer like exposure to girls and so then I got on the apps and started going on dates and stuff and so for me I just made it work that during my lunch break was when I would uh you know swipe and do my calls because I just worked at like leads and so I would just have the same two to three exchanges and then immediately say hey can I just give you a call I'm on my way to lunch we'll learn more about each other in a 10-minute phone call then we will on five days of texting and four out of five times they would say sure thank God somebody's actually taking control blah blah blah blah hop on the phone ask him set scripts like what's your goal right now you know label them with a problem over their past experiences and then you know open loop okay cool well that sounds interesting sounds like our goals are align I think might be will help you out you know how about we talk about this over drinks or whatever and then if it just sounded like not a good date person I would just not do it and so my biggest you know hack was just how many dates I said no to after a five or 10 minute call rather than wasting two hours paid in full yeah but that way I had I I did my first appdate ever and I had a girl that I I met and I was like oh you are humaning I never I just wish I could just disappear I never want to talk to you again and then I was like I will never not have a conversation with somebody over the phone prior to a date and so that's how that's how I did from that point on love that one last question super quick sorry stepen blaz but James bring us home yo can you hear me yep shoot Alex lovely meet you massive inspiration love the event love the book my question is I have a e-commerce coaching company for beginners and I'm in the process of doing the research right now I think I actually have a record breaking for our industry success rate so I'm growing that extremely quickly just on Word of Mouth and funnels alone but my question for you is the compan is growing mainly because of me speaking and doing ads and funns I'm the face of it that said when I get to a point where say around a million a month I want to be in a position where I can create leaders for it other people in America Europe who become their own face like me for the company to help it grow that way kind of like you did with gym launch I was wondering what the process is to create leaders like that to grow a company okay I'm going to give you three directions so Direction one is you can scale via events as a big part of your delivery so if you look at the biggest kind of education businesses that are in the space so we're talking like nine figureure businesses almost exclusively used events because scaling coaching teams is very difficult so that's number one number two like gym launch is obviously a very big company what we did was we because we were hyper niched we could productize almost every part of the service and so that allowed me to take people who wouldn't otherwise be you or me or my face or whatever and still deliver the same level of value that's the big problem is that the more General you are the more impossible it becomes to standardize value creation and that's the big advantage of niching down so you have to productize it the the Third Kind of bucket here that you can do or like the consideration is that you can then bring people on if you think they are exceptional and basically have people who run pnls of kind of departments right so for example at gym launch we had an agency service which was part of what we did for gyms and so you can have someone who is in charge of that department but it basically runs as a as as a separate company now it's under the umbrella and you cross sell and all that kind of stuff but you really bring a leader in who's exceptional and they get compensated off the p&l of that micro business and so like if you look at Jeff basos with Amazon Amazon is barely even a company it's just a conglomeration of many many many many businesses and so he even calls his CEOs that's what he calls them even though they're just employees but they still run their own books they run their own profit and LW statements and that way you can incentivize them like owners and so the key is to translate your question it's like how do I get people to act like owners in a business they don't own genius so the answer is that you try and get as close to ownership compensation at least in the manner that you attract them and compensate them as possible got it got it thank you so much I'll look into those all right appreciate you thank you guys Alex you're a legend you're a legend thank you guys and thank you guys so much for your audience means more than I can say it's a very small token of my appreciation means the world to me and especially you guys uh we're coming from across the ocean at crazy times to attend it means that much more so thank you guys from lot of my heart and uh hopefully I'll see you guys at the next book launch when it comes out so do it 10 times bigger you bet Big Love soon see you thanks Alex …