You want to be able to create value in a way that no one else can.

0:00The amount of money that you will be able to make in your career comes down to three variables. Number one is the value that you're able to create in total [music] for all of the people you create it for times your ability to negotiate how much of that value you're able to get times amount of other people who can also create that value. And you have to have all three. If you develop a skill of [music] sales and you can create millions of dollars in value for a company and you're really good at negotiating, then in theory you'd get millions and millions of dollars from that company. But if somebody else is willing to work for a few hundred thousand dollars a year in order to make that value, then your position disappears. Not only do you want to be able to create that value, you want to be able to create a value in a way that no one else can.