Zwei Zielgruppen, eine Community: Wie fokussieren?

0:00Abukar asks, "I have a new school community to get people into tech roles and experienced folk into higher paying salaries. Interesting. The community is $50. I want to scale to over a thousand people. I have a decent LinkedIn following but new to creating video content. How do I get maximum traffic and where should I direct that traffic? Lead magnets, email list, or just straight to the school community about page?"

0:24>> Yeah, I would say um Okay, so there's a handful of questions there. one is I would pick one of those two avatars. Uh because those are very different avatars. Um if I had my preference, I would actually probably go for the experienced guys. Uh which might not have been your guess. And the reason for that is they're already gainfully employed and they probably already have a lot of earning potential right now and probably a decent sized delta that you can provide uh a big delta in terms of their income increase with very limited amount of work uh on your part. And so I like I think about how much value can I provide to somebody relative to how much it cost me to provide it. And whenever I see huge differences in how much they get versus how much it costs me, those are very interesting businesses. Um and so it might even behoove you to make it like a a six-month thing with a clear promise of a raise, you know, in 6 months or it's free or whatever or they can continue until they get a raise. um as long as they follow your process. Um that would probably be something that I would consider. And then in terms of how to run the traffic, um I would run it to the about page. I mean that's probably the simplest way to do it.

1:31>> Would you have a gunshot? >> I think the about page will be will convert much higher if you're very clear on who you're trying to promise an outcome to.