Auf YouTube ansehen
Der beste Post vom letzten Jahr? Einfach nochmal posten
Für dieses Video ist kein abspielbarer Embed freigegeben. Deshalb nur statische Vorschau und Link zum Original.
Was du mitnimmst
- Poste deinen erfolgreichsten Beitrag vom letzten Jahr einfach nochmal, er läuft oft genauso gut.
- Neue Follower kennen deine alten Top-Posts noch gar nicht, darum lohnt sich Wiederholung.
- Menschen brauchen öfter eine Erinnerung als eine neue Lektion, deshalb wirken wiederholte Inhalte immer wieder.
Volltranskript
Das Transkript ist das englische Original mit Timecodes. Die deutsche Zusammenfassung steht oben. Sprecher werden automatisch zugeordnet.
0:00This is a fun little experiment for everyone here. You can run this when you leave here. If Who here actually Who here actually has posted content in the last year? Okay, good. Okay. Good. For a second, I was like, this would have been really bad if no one had raised their hand. Fantastic. Okay. I want you to look at last year, and I want you to look at your number one piece of content. And this is what I want you to do. Just post it again.
0:24And then let me know how it does. And I will bet you that it does just as well or better than the stuff that you're posting right now. And let me tell you one reason why I believe that to be true. Because if you have been posting consistently, guess what's also happened? More people have entered your audience. And guess what they haven't seen? That amazing piece of content that everyone from last year said was the number one best thing you ever made? And you know what you said? New people, you don't get that. That was only for my old folks. My OGs, they only get that. No, you got to reintroduce some of the stuff, your greatest hits. Got to bring that stuff in so that the new people also know what your greatest hits are. So that the lore continues to compound and grow.
1:03So, number three. And this one are subpoint. And this is one for me personally. I follow a bunch of quote accounts. I you know, I I like comedy and philosophy and like fighting. Those are like kind of categories that I follow. And gym equipment. And so I get quotes a lot on my newsfeed. But you know what happens when I see a quote from Sophocles or Epictetus yet again that reminds me that I should just toughen up and keep going? I like the reminder. I'm not like Epictetus, God, you lived 4,000 years ago. Like, get over yourself. No, he's not making new content, but guess what? People still post it and people still read it because we need to be reminded more than we need to be taught.
1:44At least I do. If you're a business owner and you are not growing as fast as you'd like, I'd like to give you a free gift. So, my team and I put together the $100 million scaling roadmap, which is basically 200 hours of us looking over all the portfolio companies we've had and what stages of growth they went through and more importantly where they got stuck and how they got past it. And so we broke it into these 10 stages and we made this little kind of quiz thing where if you put in your business information it'll tell you where you're at and the most important part for you, what to do for each of functions of the business across product, marketing, sales, customer success, recruiting, IT, human resources and finance. And so no matter what you're struggling with, someone else has already struggled with it and solved it. And so I'd like to give you this thing absolutely free. You can go to acquisition.com/roadmap, plug in your business information and if you want us to actually help you deconstruct your business and you're trying to scale, we'd love to help you out. On the thank you page you can just book a call with my team and we will look at your business, see if we can help and if we can we'll invite you out to Vegas and we'll do this in person live.