Your Best Post Last Year? Post It Again.

0:00This is a fun little experiment for everyone here. You can run this when you leave here. If Who here actually Who here actually has posted content in the last year? Okay, good. Okay. Good. For a second, I was like, this would have been really bad if no one had raised their hand. Fantastic. Okay. I want you to look at last year, and I want you to look at your number one piece of content. And this is what I want you to do. Just post it again.

0:24And then let me know how it does. And I will bet you that it does just as well or better than the stuff that you're posting right now. And let me tell you one reason why I believe that to be true. Because if you have been posting consistently, guess what's also happened? More people have entered your audience. And guess what they haven't seen? That amazing piece of content that everyone from last year said was the number one best thing you ever made? And you know what you said? New people, you don't get that. That was only for my old folks. My OGs, they only get that. No, you got to reintroduce some of the stuff, your greatest hits. Got to bring that stuff in so that the new people also know what your greatest hits are. So that the lore continues to compound and grow.

1:03So, number three. And this one are subpoint. And this is one for me personally. I follow a bunch of quote accounts. I you know, I I like comedy and philosophy and like fighting. Those are like kind of categories that I follow. And gym equipment. And so I get quotes a lot on my newsfeed. But you know what happens when I see a quote from Sophocles or Epictetus yet again that reminds me that I should just toughen up and keep going? I like the reminder. I'm not like Epictetus, God, you lived 4,000 years ago. Like, get over yourself. No, he's not making new content, but guess what? People still post it and people still read it because we need to be reminded more than we need to be taught.

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