So gewinnst du Enterprise-Kunden

0:00Uh, what is the best way to target enterprise clients? We make 3D images for off-plan developments. Targeting developers, but there are not that many and they're usually huge clients. What's the best approach? Really, it's a really good question. Um, so enterprise clients, it's like you typically want to go where the fish are. To be fair, that's what you want to do with everyone. It's just that they're the ponds are much smaller and more disparate. And so, this is where I like trade shows, uh, conferences, and COI, so centers of influence. And so, you may find that, let's say there's developers, uh, use specific law firms. And I would do what I could to get into there and get them to refer me. So, basically, at that at that level, you're going to probably get in from, I'll call it less scalable methods because there's so many gates between you and decision maker, uh, that you basically need internal champions or trusted champions to make the recommendation. The only alternative to that is basically becoming a thought leader, which is making content, building a long-term brand, which obviously you should Uh, so the best way is build a big brand. The fastest way is aggressively increase the amount of outreach, trade shows, um, and affiliates that work with those customers so that you can bolt on or bolt in your services to theirs.

1:19Architects would be a good one, too. If you are a business owner and you are not growing as fast as you like, I'd like to give you a free gift. So, my team and I put together the $100 million scaling road map, which is basically 200 hours of us looking over all the portfolio companies we've had and what stages of growth they went through and more importantly, where they got stuck and how they got past it. And so, we broke it in these 10 stages and we made this little kind of quiz thing where if you put in your business information, it'll tell you where you're at and the most important part for you, what to do for each of functions of the business across product, marketing, sales, customer success, recruiting, IT, human resources, and finance. And so, no matter what you're struggling with, someone else has already struggled with it and solved it. And so, I'd like to give you this thing absolutely free. You can go to acquisition.com/roadmap, plug in your business information, and if you want us to actually help you de-constrain the business and you're trying to scale, we'd love to help you out. On the thank you page, you just book a call with my team, and we will look at the business, see if we can help, and if we can, we'll invite you out to Vegas, and we'll do this in person live.