Outbound-Marketing für eine patentierte Fertigungstechnologie

0:00Unternehmer/Gast manufacturing business and major major innovation patented technology. The industry's been doing it one way for 50 years. Really hard-headed like the gym owners. You know, show me something new. What are you going to show me that I haven't seen before? That kind of attitude. Um really just high-level, I was wondering what comes to mind like as a marketing strategy. So, what is it that So, do you have a unique methodology that in terms of manufacturing or is it in some way >> Yeah. Yeah, it's a unique methodology with coupled with a machinery. So, who's the customer? Uh the customer, sorry. Is a granite uh countertop fabrication owner. So, like a guy that owns a shop that will make countertops.

0:35>> slabs. >> For builders. Well, they take slabs and they make them into countertops, basically. >> Yeah. And so, you sell the big things to that guy to make slab dots. >> Yeah, there's only 15,000 of them in the country. It's about 80% 90% retention. Yeah. Uh pretty decent LTV CAC. Yeah, I can imagine. Yeah. And so, they are your customers, right? And so, I think the WIIFM or whatever it is, what's in it for me? So, why do they care? Or why should they care?

1:03Cuz it saves them half their labor overhead. Three steps instead of two. >> a better machine to them. Yeah. Okay, I thought you were Okay, so I was like, you're manufacturing rocks. >> Yeah, so so basically I took I took the process that they're they're doing it right now on two machines from my competitor in eight different steps with let's say three or four three or four labors and I cut it down to one labor, three steps.

1:28>> Yeah. And more square footage output. Yeah, I think it's all show, don't tell. So, on the content side, I think content is believe it or not is has gotten so targeted um that even if you get 20 likes on something, the algorithms are so good at serving now the right stuff to the right people that I wouldn't worry about like views and things like that because you get 100 people, 500 people see it. You only have 15,000 people in your audience. And if a huge percentage of them are are you know, slab cutters, then you will get more of them to see it.

1:59That's thing one. But you can do that probably pretty low lift. The I'm assuming you do mostly outbound? Uh yeah, so I have people right now I'm scaling in every major city to knock on doors. That's the probably the best way because a lot of these guys aren't on on the internet. They're not going to come in through the website. They're >> Yeah. So, it's going to be all demos. Yeah. It's just going to be before and afters. It's going to be case studies of like I mean, have you done it with anybody? Oh, yeah. So, we have a process where we'll get the interest and we'll do a virtual demo. And the virtual demos are pretty good for me to close them to get them to the virtual demo. But, that's the problem. Some of these guys that are knocking on doors, they can't get the message. It's kind of like the barrier's up like, "Oh, no.

2:35>> So, yeah, the best outbound message is or like my favorite, rather, um is, "Hey, this is John. I'm calling in regards to competitor. Uh give me a call back when you get a chance." And so, if like I'm calling McDonald's, I'd be like, "Hey, uh John, this is Alex. I'm calling in regards to Burger King. Give me a call when you get when you get a chance." They respond. And so, then when they get on the phone, they're like, "What's going on with you know, what what is what What's going on with Burger King?" You're like, "Oh, they're smashing you because they're using this thing that you're not using.

3:04I thought you'd want to know." That would be my angle. Got it. That's great. Thank you. Yeah. >> [laughter] >> Now, because I do have a lot of equipment like all over the United States. Like close to the guys. >> Yeah, exactly. And they're they probably heard of each other relatively. And even if they haven't, they'll know. Like even if you if you're gym slab cutter, and it's like, "Hey, this is John slab cutter." And he doesn't know about John, he might still recognize that it's a another person who's in the space. It's still interesting. Yeah. Yeah.

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