Coaching-Business: Raus aus dem Tagesgeschäft

0:00Unternehmer/Gast I sell online business coaching and virtual assistants. All right. >> about $650,000 a year in revenue. I'd like to be at 2 million by next end of next year. Um I'm going to let We have a lot of constraints to work on, but one thing that I haven't got a clear answer on Mhm. is we spend so This is my CEO, but like we spend so much time hands-on in the business. Like as we're writing our huge ass list to go work on, Yeah. we're like, "How are we going to find the time to do that?"

0:30>> Yeah. I've fired everyone on my team. I've rehired. I've worked so much on Don't you do VAs? >> leadership, virtual assistant. Yeah, I do. Um Can't you hire some VAs? >> I hired her. I hired her. Um but like for example, like even DM setting, like we're gone, no calls have been offered. So, I think that's what we're struggling with is just to get our team as fired up as we are and just making sure that like yeah, like we're finding people that can actually do their job so we can focus on things like this. Uh-huh.

1:04So, do the VAs that you recruit do you have like standardized training for them to get on boarded? Yeah. >> And that training is not working? Yeah, like we have SOPs even before we left. >> But does that But does that create the the the action or behavior that you want? So, it's one thing to have SOPs, it's another thing to have a system where people do the [ __ ] you want them to do. Yeah, so like even before we came here, like we said we reiterated Sure.

1:30our expectations like with our DM setters. >> Yeah. Well, they're all idiots, I guess. >> Yeah. Well, I we've had the same conversation. I'm like, "Well, I don't want to fire them and rehire." >> putting you in a little trap here. So, they're either all idiots, right? Or the process that you have doesn't work. Mhm. One of those you're in control over, right? And so, right now as uh this may be an interesting pill to swallow, um but I try to be a truth-teller rather than a Be be be nice not kind is a Or other way around, kind not nice.

2:03Um, it might be that the training that you have for these VAs is insufficient. And I actually think that fixing that might be the single greatest point of leverage that you could have in your business because they are both the thing that's helping you grow your business and the product of your business. Mhm. And so if you were to only do that and so this is like goes for everybody. If you feel like you have many constraints, it means that you don't know how to prioritize. Because there are always many problems. The question is which problem is the most important? Mhm. And if you can't decide that, you're not doing your job.

2:33Like that is the job of the entrepreneur. And so if you then expect the team to then prioritize these things, then you're basically delegating decision-making to people who have less context in the business than you and then unsurprisingly they do a worse job. And so you have complete context on the business and so you have to make the hard call of saying, "This is what we will solve first and we will allow these fires to burn." And those other constraints, uh, what's what's interesting about them is when you do solve the first and most important thing, the remaining constraints often will reorganize in terms of their importance. And so sometimes people will leave here and be like, "This is number one, this is number two, this is number three, number four, number five." And then they're like arguing, "I think this is seven, this is eight, this is seven, this is eight." Who gives a [ __ ] You're never going to get there. By the time By the time you finish number one, the whole thing's going to reorganize. You're probably going to have something from over here that's going to slot on top because that's actually the new constraint. Mhm. And so I think a lot of people spend a huge amount of time trying to organize the priorities rather than just figuring out what is the one thing that matters, only directing all resources towards that, and that also means having a conversation with the team that you have to give basically give them permission to [ __ ] up on everything else.

3:41Okay. And so like if for example like I I I made a podcast about this but basically we had a we had a pixel issue, right? And the problem was we had basically seven different funnels that were running at the same time. And uh, every meeting was just a cluster [ __ ] And I I got on these meetings cuz I was trying to I was like, "What is going on?" And this was a marketing huddle. And I was like, "I don't know what you guys are saying, and people call me a good marketer." And so I was like, "That's probably an issue." I was like, "If I don't get it, you probably don't get it either." And so this was like a few weeks. And so I was like, "Okay, here's the deal.

4:13We have three problems. We have a lack of CRO, we don't have attribution, and we don't have pixel. Like the pixel's installed incorrectly. It's getting fed wrong data." It's like, "Okay, of these three things, they're all problems. Which one's the most important?" The pixel, because we have to keep spending more to get customers because the pixel's data is getting worse and worse. We have to keep spending more, we send more data, it gets even worse, we have to spend more data. It's a vicious cycle. So let's stop the vicious cycle. But what about attribution? It's [ __ ] Also, not the priority.

4:40But our CRO is this page doesn't even load right. It's totally [ __ ] as well. Also not the priority. And so we're going to get on every single day, twice a day, until each of these pixels is fixed, and we're going to start with number one, and we're going to fix this flow. How long will that take you in hours? That will take us four hours. Great, we'll meet at What is it now? It's 8:00, we'll meet at 12:00. And then at 12:00, we're going to look at the next funnel. We're going to fix that one. And then we're going to meet again. And you keep doing that. It took me three days to fix everything.

5:05Alex And this was this was a a team that took basically like three months this was [ __ ] And so basically the change in in product like output was a lot. Three months to three days, right? It got fixed. And then after that, it's like, "Great, this one's gone. Now attribution is the priority. So what do we need to do to fix attribution?" Well, we take we collect traffic from 28 different sources. "Okay, well then one at a time, we need to get custom links for every one of these. We need to make sure the API feeds into the data box, whatever it is." And so anyways, I'm I'm I'm ranting a little bit, but right now you have all these constraints. I would bet that you getting the VAs that you have working for you to actually do their jobs will solve more than one for you, because it's both the product and how you expand the business. That's what I would fix.

5:45Alex That's what I would fix. Okay. Thank you. Yeah. If you're a business owner and you are not growing as fast as you like, I'd like to give you a free gift. So, my team and I put together the $100 scaling road map, which is basically 200 hours of us looking over all the portfolio companies we've had and what stages of growth they went through and more importantly where they got stuck and how they got past it. And so we broke it in these 10 stages and we made this little kind of quiz thing where if you put in your business information, it'll tell you where you're at and the most important part for you, what to do for each of functions of the business across product, marketing, sales, customer success, recruiting, IT, human resources, and finance. And so, no matter what you're struggling with, someone else has already struggled with it and solved it. And so I'd like to give you this thing absolutely free. You can go to acquisition.com/roadmap, plug in your business information, and if you want us to actually help you deconstruct the business and you're trying to scale, we'd love to help you out. On the thank you page, you can just book a call with my team and we will look at the business, see if we can help, and if we can, we'll invite you out to Vegas and we'll do this in person live.