Der wahre Preis von Unwissenheit

0:00The biggest cost that you have is ignorance. So, every single month you've got your rent, you've got your food, you've got your clothes, you got your car, you got whatever else you spend, and you think that's my fixed costs. Years ago, I was sitting in the audience and I saw a man write a million dollars on a whiteboard, and he called someone from the audience, he said, "How much do you make per year?" And they said, "$50,000 a year." And he said, "Would you like to make a million dollars a year?" And the person said, "Yes." And then he put a minus sign, and he said, "Did you know that it's costing you $950,000 per year to not know how to make a million dollars a year?" And it was such a lightbulb moment for me that I realized that the cost of ignorance is the difference between what your goals are and what you have today. Because if you knew how to achieve your goals, the difference is the value of that education. And conversely, the difference is the cost of that debt of ignorance. And so, the number one priority in my life has always been to pay down ignorance as fast as I possibly could using whatever currency I needed to. So, if that was relational capital, that means using my network or doing favors for people or paying money, which is the least efficient way of doing it, I would try and find a way that I could pay down ignorance to achieve the things that I wanted so I could get the information so I could get the learning.

1:14When I started, um I paid to get into rooms. I paid $25,000, $35,000. And you're like, "Wait, I don't have that right now." I get it. Well, you pay $10,000, which was the first thing I ever bought that was information-based. That's what I was the first thing I ever invested in. How was I able to do that? Because I had saved for 2 years, and I'd saved 50 grand up. And so, for me, I was like, "Okay, this is the direction I'm going in. I'm going to invest in learning." And when I got in that room, the first room I was in was a gym owner room, and I didn't have a gym. And I paid to be in that room so that I could start the gym the right way. When I paid to the $25,000 room, it was an internet marketing room. And guess what? I didn't have an internet marketing business, but I paid there so I could try and learn how to do it the right way rather than try and start it the wrong way and have to fix it. And so, I think a lot of people wait too long to try and learn. I always want to grab my future and pull it towards me. And so, I was willing to spend as much money as I had available to me to make those bets cuz it was a bet on me and I knew I would never lose that. You can't lose you. You always have diamond hands on you. Like till the day you die, you've got you.

2:11And so, the thing is about investing in education is that sometimes the lessons you learn aren't the lessons you expect to learn, but you learn them nonetheless. And so, sometimes you go into an education thing and you don't get what you thought, but you still get something and it was still more than what you paid. And so, when I went to those rooms, I'd already used up all my money to get in the room. So, I was like, "Okay, what else do I have?" And so, at the time, I knew how to sell. And so, I just went to every single person in the room and was like, "Can I help you sell stuff?" And so, they'd be like, "Well, sure, my sales team sucks." Or "Sure, my uh my script sucks." Or "Sure, my offer sucks." Or "I don't know how to overcome these objections." And so, I would spend an hour, two hours, three hours on the phone with these people training their teams, writing scripts.

2:48And they were like, "Dude, thanks so much. This is way I can't believe you did all this." And the thing is is that if you're going to pay for help from someone, pay in full. Don't half-ass a free gift. And so, if you're good at something, you're good at a skill, you're an accountant, you don't do one page of someone's taxes. If you're going to do a favor, you do the whole thing. You treat them like they're a paying customer and then they will respond as though you have paid them.

3:17And so, it will be like you've given them money and then you will get that reciprocity. And at the time when I did those favors for all these people, I didn't know what I was going to ask for. I just knew that I would need someone's help in the room and I'd rather have more phone numbers I could call for help that owed me one than none. And when I wanted to make a webinar, I called one of the people who's good at webinars. When I wanted to run ads, I called the guy who was really good at running ads. When I wanted to uh figure out funnels and landing pages stuff, I called the guy who was really good at funnels and landing pages cuz each of those guys wasn't good at what I was good at. And so, we were able to barter, which by the way, still to this day is the most efficient form of trade Because Uncle Sam don't take any piece of it.

3:54For us or them. Everybody wins. Real quick, if you are a business owner and you are not growing as fast as you like, I'd like to give you a free gift. So, my team and I put together the $100 million scaling roadmap, which is basically 200 hours of us looking over all the portfolio companies we've had and what stages of growth they went through and more importantly, where they got stuck and how they got past it. And so we broke it in these 10 stages and we made this little kind of quiz thing where if you put in your business information, it'll tell you where you're at and the most important part for you, what to do for each of functions of the business across product, marketing, sales, customer success, recruiting, IT, human resources and finance. And so, no matter what you're struggling with, someone else has already struggled with it and solved it. And so I'd like to give you this thing absolutely free. You can go to acquisition.com/roadmap, plug in your business information and if you want us to actually help you deconstruct the business and you're trying to scale, we'd love to help you out. On the thank you page, you can just book a call with my team and we will look at your business, see if we can help and if we can, we'll invite you out to Vegas and we'll do this in person live.