Raus aus der Umsatz-Achterbahn

0:00What up? What up? Is Is my live behind right now? >> What? Oh, yeah, yeah, yeah, yeah, yeah, yeah, the the live is behind. So, it's always like 5 or 10 seconds behind. You're good. >> Okay, cool. Yeah, so real quick, I'm in the business of getting other people and other business owners money for their business. So, like loan stacking through banks and alternative lenders. >> Okay. >> And very specific question for you with this one.

0:26>> Okay. >> With ACQ Ventures, I'm working with a tech startup right now out of Silicon Valley and their founders >> Yeah. >> and they're in the process of talking to some people for getting 30 million. And I was going to ask you like what the process looks like or how you guys do it at ACQ Ventures if you do stuff like that, but they're building can't say too much cuz I signed an NDA, but they're building something that I think that you guys might be aligned on.

0:58>> Uh we we have to know we have to do diligence on the business. So, we have score cards essentially for business business score cards, founder score cards looking at essentially like rating them and then we weigh out each one of those things. So, you know, there's 15 to 20 points for the founder, 15 to 20 points for the business, 15 to 20 points for market economy, and then each one of those points is weighted differently based on how important it is and we just honestly use a formula. So, we run the businesses through there and it helps us make objective decisions, but we have to get the diligence in order to know um

1:30>> For sure. >> if we would invest in the company. >> For sure. Yeah, I was going to be in I was actually going to be in like Laguna on Wednesday and I'll be out in Cali for like the next 2 weeks. I'll be going to San Fran and LA during that time. So, I'm in the I'm in the school, so it'd be dope to see what that process would look like so I can connect you with the with the founder cuz they've already built it. It's already like ready to go. >> to do it is just have them go through ACQ Ventures cuz we have a whole process for that. We have a whole team that looks at deals every day.

1:59>> If you make a post in the group, we'll get Zach Troy, our general partner, to link up. >> Yeah. >> Okay, sweet. And then okay, so different question that's specific to your to my business. Is for getting people funding. I was wondering what you guys would think is the first thing that I should hire out on because basically I'm on the revenue roller coaster of like I'll have like one decently big month like last month I had my biggest was like 55K and like 50K of that is like profit, but I'm pretty much one-man show right now using some AI systems. And um I'm going up and then I have to deliver for the clients and that slows me down on the marketing side. So would you guys recommend like hiring somebody for sales first or hiring somebody with skill and training them to help me with like the delivery of the service?

2:50>> I know what I would say. >> Yeah, I already know. We're going to say the same thing. >> Yeah, I would have I would have somebody help you out with the delivery cuz right now dude like you're you're in you need a you need to generate revenue, right? Like >> Uh-huh. >> Million Yeah, go ahead. >> Yeah, always delegate revenue last. So whatever's closest to revenue you hold on to the longest. Typically. >> Now and to be clear here for like somebody who's a software founder, if like the the the the software you have needs to go viral in order to succeed, then the thing that is closest to revenue that has the highest leverage is actually improving the product. So again, like there's a little bit of a nuance there. Yeah, business specific.

3:24>> Uh but yeah, for the business that you it sounds like you're in right now, it's it's going to be more promotion heavy like you should you know do more deals. Um and so yeah, I think the delivery I would imagine is very process oriented. >> Yes, yeah. It's a it's a lot of like meeting with them. >> Yeah, checking boxes. >> Yeah, exactly. >> Yeah, so that's totally I'm guessing it's probably taking up half of your time. Something like that. >> Yeah. >> Yeah, so for sure that would be the lower leverage thing that I would like that would be the first thing we hire out.

3:49>> Okay, cool. And then my other question was going through the course already, I was building out my series and I was looking at one of the attraction offers, the free premium offer giveaway. Do you guys or have you seen a way for that to work or is it designed to be able to work through like a cold email system where I can just rip, you know, 2,000 emails per day? >> Giveaways don't work like I'll say this, I would not use a giveaway as my attraction offer for using cold outbound as my method. So, giveaways works, you know, super well with like one-to-many communications, whether that's content or that's paid ads, super well.

4:26Outbound, it's like you it's no, I just like that's that's not how I do it. >> Okay, got you. Would there be a a certain attraction offer for that you would recommend for an offer like getting business owners funding um based off like a cold outbound to rip emails? >> So, I mean, is there a giveaway for sure? The question is just like how much? Cuz you want to make Oh, wait, wait, sorry, sorry. Roll back. You said is there a giveaway option that I would do through outbound? Is that what you said?

4:55>> Uh no, not an attraction offer. >> Oh, attraction offer. >> Yeah, that would fit there, yeah. >> Let me try to think. I think that I would probably end up doing a I would probably end up doing a decoy offer for that. So, it's like they come in for something that's free, but then you explain to them that that's only one part of a much bigger system and they really want this other thing and they'll happily buy that other thing that's significantly more expensive rather than the free thing, which obviously you can offer that, you know, if they should they choose not to get it, but you, you know, you give them the upsell.

5:32>> Decoy. For sure. >> Okay, cool. I appreciate that. And then if that that pretty much answers all my questions, but it's funny that Leila and I'll I'll just put this on on on record, she convinced me to drop out out college years ago, so yeah. >> How? >> Well, thankfully it worked out. Otherwise he's like, "And I'm homeless now and uh >> How did I convince you to drop out of college? >> Uh your video on YouTube basically like weighing the pros and cons and I was like, "Wow, this has never been more obvious what I need to do."

6:02>> Well, there you go. >> Well, I'm glad it's working out. That's freaking cool. Thank you so much. >> me to drop out of singleness, so I hear you. Um Thanks, man. I appreciate you. Thanks so much for donating. >> Yeah, thanks, guys. Appreciate it. >> All right. If you're a business owner and you are not growing as fast as you'd like, I'd like to give you a free gift. So, my team and I put together the $100 million scaling road map, which is basically 200 hours of us looking over all the portfolio companies we've had and what stages of growth they went through and more importantly where they got stuck and how they got past it. And so, we broke it into these 10 stages and we made this little kind of quiz thing where if you put in your business information, it'll tell you where you're at and the most important part for you, what to do for each of functions of business across product, marketing, sales, customer success, recruiting, IT, human resources, and finance. And so, no matter what you're struggling with, someone else has already struggled with it and solved it. And so, I'd like to give you this thing absolutely free. You can go to acquisition.com/roadmap, plug in your business information, and if you want us to actually help you deconstruct the business and you're trying to scale, we'd love to help you out. On the thank you page, you can book a call with my team and we will look at the business, see if we can help, and if we can, we'll invite you out to Vegas and we'll do this in person live.