Ziele sind Wegmarken, keine Ziellinien

0:00There's a Haitian proverb that has nothing to do with cats and dogs that I think is relevant right now, which is behind mountains are more mountains. Goals aren't finish lines, they're mile markers. And I think that's a great mental frame, which is that you think that your goal is to get to $10,000 a month or $100,000 a month or a million a month or 10 million a month, whatever your goal is.

0:23And I can promise you, having hit those, you just move it again. You just the mist lifts when you get there and you realize there's another mountain top. But where people lose their way is when they start listening to people at the bottom of the mountain who see them at the subhead and say, "You weren't happy last time when you got to the last peak. Why are you going to be happy the next time?" But that's under their assumption in their poverty lens that you did it to get to the mountain top. You did it for the climb and they'll never understand that and don't expect them to. I remember I was trying to understand this person who had made this really irrational decision and I kept thinking like, "How would How does this decision make sense?" And I was I was talking to my father, actually. And he said, "You're trying to apply logic to someone who's illogical.

1:08And that itself is illogical." And I remember thinking about that. I said like, "There are these people in our lives that say these things that you're like, I don't understand why they'd say that." And then you try and make sense of it. But the effort of trying to make sense of somebody who doesn't make sense is nonsensical. And so, if it doesn't make sense to you, ignore it because they're going to disappear anyways. One of the things that has been true in my life is that the lazy don't know how to start, the losers don't know how to finish, and the legends don't know how to stop. And if I look at that, the lazy, the losers, the legends, I know which one I would rather be. And I also say that as somebody who doesn't believe in legacy or anything after we die. So, this is tactical. Find what works, do more of what works, find the thing that's preventing you from doing more of what works, solve that thing and get back to doing more of what works. Then repeat. And so the reality is that in health, marriage, business, or any game worth playing, you don't win by winning. You win by staying alive long enough that you outlast everyone else. Real quick, if you are a business owner and you are not growing as fast as you'd like, I'd like to give you a free gift. So, my team and I put together the $100 million scaling roadmap, which is basically 200 hours of us looking over all the portfolio companies we've had and what stages of growth they went through and more importantly, where they got stuck and how they got past it. And so we broke it in these 10 stages and we made this little kind of quiz thing where if you put in your business information, it'll tell you where you're at and the most important part for you, what to do for each of functions of the business across product, marketing, sales, customer success, recruiting, IT, human resources, and finance. And so no matter what you're struggling with, someone else has already struggled with it and solved it. And so I'd like to give you this thing absolutely free. You can go to acquisition.com/roadmap, plug in your business information, and if you want us to actually help you deconstruct the business and you're trying to scale, we'd love to help you out. On the thank you page, you can just book a call with my team and we will look at the business, see if we can help, and if we can, we'll invite you out to Vegas and we'll do this in person live.