I never discount my price, here’s why...

0:00I follow Chick-fil-A's philosophy with pricing. It's either full price or it's free. I never discount for a number of reasons, but the biggest one being I don't negotiate with terrorists. The price is the price. I can make the decision as a business owner that, okay, strategically I'm not getting the take rates I want, I will strategically lower the price. But to lower the price to get someone to buy communicates to them and to every single person they tell that your prices are not true. Everything that you have is up for negotiation. And if you want the rest of your life to be a haggle, by all means. But in my experience, I have a standard price that I have thought a lot about why I price at this price. And that is what it is worth to me.