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Acquisition HQ Workshop · MoreMozi

Teure Services in einem gesättigten Markt verkaufen

Workshop-Mitschnitt zur Frage eines Unternehmers, wie sich ein Service ab 2.000 Dollar in einem stark umkämpften Markt verkaufen lässt.

Personen
Alex
Kanal
MoreMozi

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Mehr Details
Format
Acquisition HQ Workshop
Dauer
2:00
Herkunft
MoreMozi Videos
Originaltitel
How to Sell a $2K+ Service in a Saturated Market
Transkript
Volltranskript auf dieser Seite

Was du mitnimmst

  • In gesättigten Märkten wie Hochzeitsfotografie sind Leads leicht zu bekommen, aber schlecht qualifiziert, deshalb braucht ein Angebot ab 2000 Dollar einen aufwendigeren Verkaufsprozess.
  • Erst viel Content produzieren und das, was davon gut läuft, direkt als Anzeige für das eigene Angebot schalten.
  • Je nach Trafficmenge Leute zuerst zu einem Live-Call oder Webinar führen und danach zu einem persönlichen Gespräch einladen.

Volltranskript

Das Transkript ist das englische Original mit Timecodes. Die deutsche Zusammenfassung steht oben. Sprecher werden automatisch zugeordnet.

3 Abschnitte

0:00Unternehmer/Gast All right, best offer to get wedding photographer clients for my new Google Ads agency. Run Google Ads. >> [laughter] >> Okay. Um So, wedding photographers, honestly, I know a a bunch of people who've been in the wedding photographer space. It's actually very easy to generate leads in that space. The difficulty with them is that everybody and their mother is a wedding photographer, or rather a photographer. And so, the quality of the leads tends to be bad. And so, you'll typically need a higher friction sales process to sell anything worthwhile. So, call it like a 2K plus price point.

0:32Um and you'll want to start making content ASAP. And this kind of goes for everybody is that the world of content has merged with ads. So, you make lots and lots of content. When content does well, take that content, run it as an ad to the thing you sell. And then, if you still don't have big of a brand, bring them to a live, you know, webinar. I mean, if you have a small amount of traffic, bring them to a live call. If you have a little bit more traffic, you can bring them to a webinar, which means you just send them a link to hop on a call with more people. And then, you present stuff. And then, you just solicit them to take a one-on-one call with you afterwards. Very simple funnel.

1:01If you're a business owner and you are not growing as fast as you'd like, I'd like to give you a free gift. So, my team and I put together the $100 million scaling road map, which is basically 200 hours of us looking over all the portfolio companies we've had and what stages of growth they went through and more importantly, where they got stuck and how they got past it. And so, we broke it into these 10 stages and we made this little kind of quiz thing where if you put in your business information, it'll tell you where you're at and the most important part for you what to do for each of functions of the business across product, marketing, sales, customer success, recruiting, IT, human resources and finance. And so, no matter what you're struggling with, someone else has already struggled with it and solved it. And so, I'd like to give you this thing absolutely free. You can go to acquisition.com/roadmap, plug in your business information, and if you want us to actually help you deconstruct the business and you're trying to scale, we'd love to help you out. On the thank you page, you can just book a call with my team and we will look at the business, see if we can help. And if we can, we'll invite you out to Vegas and we'll do this in person live.