You Can Run Paid Ads

0:00If someone else can run paid ads in your industry, you can run paid ads in your industry. It's just a skill, and guess how they learned it, trial and error. I've been doing this a long time and it still sometimes takes 3 months, 6 months to get it to really crank all the way through from the click all the way to the close because each time you have to fix some little element of it until all of a sudden it will click and then it will skyrocket and that's usually how it is. So you basically like lose money, lose money, lose money, lose [music] money and then it crushes and then you figure it out. And I really think it's the expectation that it's going to happen overnight that kills way more people who would otherwise be exceptional advertisers.