Investiere in dich selbst statt in den S&P 500

0:00Don't invest in Dogecoin. Don't even invest in the S&P 500. Invest instead in the SME 500. Invest in you because you will always beat a 10% return in the stock market. And if you think that Dogecoin is going to outcompete your personal growth, you're never going [snorts] to win. Anyone can get rich fast as long as you're willing to make no money for a long period of time while you work to get good enough to get rich fast. And so I told you I'll tell you that story. The story goes like this. A guy is actually using this as a sales close to an audience. He wrote a million dollars on a whiteboard in front of an audience.

0:36And so then he called out to a lady in the front row and he said, "How much do you make, ma'am?" And she said, "$50,000." And he said, "Okay. Well, right now you pay reality $950,000 every single year for not knowing how to make a million dollars. And when I saw that, I realized that the value of the skill of making a million dollars is the difference between what I'm making and what I could be making. And people wildly undervalue how much more they could be making once they have a skill.

1:10And so if you're the type of person who can actually follow instructions, show up on time, smile, be able to fail and keep going, virtually all education will net you a positive yield. Because let me ask you a question. Would you pay $950,000 to make a million dollars and be able to make a million dollars every year? Well, that would be an insane deal. You pay it once and you get the skill forever. So every year after that, you make a million dollars a year? Well, of course you should. Now once you make the million dollars a year, are you willing to give 100% of what you make to make 10 million dollars a year? Of course you should. And that's why education is by far the highest return. You can learn how to make a million dollars a year for probably close to $200,000 a year. And you're like, well well where where do I spend that? You'll spend that on conferences, you'll spend it on seminars, and it'll likely be in 2,000 to to 5,000, sometimes 30,000-dollar chunks. But for some reason, you're willing to spend this on some academic who hasn't been in reality for 20 years cuz they're on tenure and thinks that the world is just going to hand you stuff because that's their reality because they're government-funded. Or you can pay money to people who live in real private businesses who do this stuff for a living. And here's the thing. I have never paid for education and not gotten more than what I paid for. Now, I don't want to conflate that with the fact that I've paid for things that I didn't think was worth that money to other people. But I always ask myself, "Okay, number one, how can I become the best student who's ever gone through this? How do I become this person's number one success story?" And I've told every program, every partner, every vendor that I've ever worked with, "I will be your biggest success story."

2:56And so the reality is once I am their biggest success story, is that because of them or because of me? And I think that's a choice that you get to make. Am I going to be the number one success story or do I want to be right and prove that they're not good? Well, congratulations. Maybe they're not that good. Well, what does that leave you with? No skills and less money. If you choose to succeed anyways and say, "What can I learn from this person?" because I've learned just as much from bad people as I have from good. Because a lot of times getting good is actually the removal of bad. And so if you find out other ways that people do a terrible job, it's also a wonderful way of figuring out how to not do a terrible job. And so if I want to create a product that's exceptional and I say, let's say I want to put a phone, a camera, the internet, email all in one place. If you remove all of the stuff that sucks from all of those things, what you're left with is an iPhone. Most times, you can always get more than what you pay for when you invest in you. So let's get really tactical.

3:55If you really want to double down on you, which will by far I mean think about this. 10% improvement is the S&P 500. So you're saying that you could take Okay, let's be real. Let's do let's do real math. So let's say that you've got $10,000 saved up. Okay? Let's say that's what your savings is, which by the way makes you like a top 40% American, FYI. So let's say you've got $10,000 saved up. You could put in the S&P 500 and have that $10,000 be $10,900 one year later.

4:29Or you can spend that on something that can triple your earning capacity and next year, instead of making, let's say $50,000 a year, you make $100,000 a year. Well, which of these increases, the $50,000-plus increase, is more than the net of the 900. Because you lost the 10, you spent the whole thing. Here you invested it. Here you spent it. But did you spend it or did you invest it in asset you could control? And so I don't know about you, but I'd rather have the extra 50 and put the 10 in. And then what do I do next year? I'm going to take this 50 and I'm going to ask myself, is there anything I could put this $50,000 into? So I could put in the S&P 500 and I could go and add myself an extra 5,000 55,000 dollars, whatever. Let's say I get 10% that year. Okay, so I get 55,000 this year. Or I could put that 50K into 10 five 10K things or two 25K things and all of a sudden take my earning power from 100K to 250K.

5:33Wow, what a deal. But I'm going to lose the whole 50 again. And so the thing is is that on my way up, I basically took my savings and I spent it almost every year on education. Because why on earth would I want the future to take longer to get to me? When you buy skills, it's the closest approximation to buying time. And so there's this big thing like you can't buy time. False. You can buy the future at a discount. And you buy the future at a discount by buying the skills required in order to get there faster. And so if it could take you five years if you did it on your own or it could take you one year if you paid four different people to help you out with each step of the process, why would you not want to pay all of the money you have to get to there and then have four years of gain with that new baseline?

6:17You now are living four years, five years into the future. It's like you skipping from being 20 to 25 and you're getting the earning power at 25-plus, but now you're just 21. And then when you're at that point, you pull the next five years forward. And when you're 22, it's like living like you're 30, right? Like now at that point though, you might spend all your savings yet again. And this process has been one that I have consistently done for the entirety of my career. And it just gets to a point where you can't even spend the money.

6:42And so my very controversial advice is spend all your money on education for as long as you possibly can until you can't even spend the money because you're making too much of it. And so how do you become an expert? You do more repetitions than anyone else in a narrow field, which also means you fail more times than anyone else in a narrow field. Real quick, if you're a business owner and you are not growing as fast as you'd like, I'd like to give you a free gift. So my team and I put together the 100 million-dollar scaling roadmap, which is basically 200 hours of us looking over all the portfolio companies we've had and what stages of growth they went through and more importantly, where they got stuck and how they got past it.

7:21And so we broke it in these 10 stages and we made this little kind of quiz thing where if you put in your business information, it'll tell you where you're at and the most important part for you, what to do for future functions of the business across product, marketing, sales, customer success, recruiting, IT, human resources, and finance. And so no matter what you're struggling with, someone else has already struggled with it and solved it. And so I'd like to give you this thing absolutely free. You can go to acquisition.com/roadmap, plug in your business information, and if you want us to actually help you deconstruct the business and you're trying to scale, we'd love to help you out. On the thank you page, you can book a call with my team and we will look at the business, see if we can help, and if we can, we'll invite you out to Vegas and we'll do this in person live.