Fähigkeiten einkaufen statt selbst lernen

0:00And so, in order to develop that expertise, you have to have education. And people think that education is expensive, but the only thing more expensive than education is not being educated. And so, I would say that in my life, I've spent more money than I could possibly imagine simply trying to acquire skills and relationships that would make me better. To give you an idea, I think the most expensive thing that I bought for this This is not including me messing stuff up and just losing tons of money, but actually wrote a check for was $350,000 at a dinner with a guy who was worth 7 billion. And I got exactly what I wanted from that dinner, and it was incredibly valuable for me. And I He kept saying no. I I still offered 100K and then 200K and 250K and 350K. And when we offered 350K, he said, "Fine. I'll just have dinner with you." And he didn't ask for the money. [laughter] But I think he was just seeing that I was willing to spend the $350,000 for it. And so, I've spent so much money for 1 hour, 2 hours, anything to gain context because I I heard this close and you've heard If you've watched my channel, you've heard this before, but pick whatever number your income goal is, right? Let's say it's a million dollars a year. And let's say you're currently making a hundred thousand dollars a year. If you value that million-dollar goal, the value of the million dollars per year, what's the price you put on that education? The value of that education is the difference between where you're at and where you want to go. And so, that's why if I want to If I want to become a deca-billionaire, then I should be willing to pay everything that I have in order to gain the skills, the experience, the knowledge in order to get there. And so, if there's a way that you can spend $50,000 in order to learn a million-dollar-per-year skill set, then every year you don't do it, you lose $950,000 that you would have made if you had made that investment. And so, the The key point here is that we use poor people language when we talk about education when we should be using investor language because it should be an investment in an asset, and the asset just happens to be you, and you can't sell it. But you can invest in it and you can grow it. If you think about investments, you'll never say an investment is expensive. There's just a cost and a return. But, if someone says there's a $100 stock or a $1,000 stock, it could be expensive relative to the return, but if the return is supposed to be good, then no one says that that amount of money itself is expensive.

2:15It's just what the cost is for the return. It is the investment. And so, if you think about education that same way, it always has to be framed in terms of what you get for it, not how much it costs. It's not about how much you make now, it's how much you're going to make and how much that's worth to you. And for me, whatever my delta is is what I'm willing to pour into that without hesitation. And so, for the first probably I mean, shoot, I lost everything at year whatever six of my entrepreneurial journey. And I put all of the extra money that I had right back into learning more stuff. And so, even though I made profit, my like biggest expense was me. But, it wasn't on my living and my lifestyle, it was on my education and my network and my surroundings and the skills I wanted to learn. the workshops, the seminars, the coaching programs, all the things that I did. I'm a product of that world despite the fact that I think that world overall has a lot of shitty people. I still learned a lot. And you can learn just as much by learning what not to do and say I will never do that or treat someone the way that that person treated me.

3:09Because the best students never come out negative. So, I really like think that like I have always been the top performer in every single program, coaching, whatever I have ever done. And so, the process that I use is number one, do everything they tell you to to the T the first time. Then, take what works and toss the rest. You can learn something from everyone, but only take in that which makes you stronger, which is a quote that I have from Harry Potter, the sword of Gryffindor. But, I love it because it was enchanted to have this this spell that it would only take in things that made it stronger. So, it took in the basilisk venom, which allowed it to kill, you know, the Horcruxes later on. But, I like to see to invest, I continue to put things into the steel, but I only take in that which makes me stronger. So, a lot of people have these negative experiences with coaches, consultants, vendors, whatever, and I just like to think to myself like, in what way will this make me better?

4:05And so, by instead asking that question rather than enumerating the many things they could have done better or the things they did wrong, simply saying, "There is something that I can learn from this, and there is something in this experience that will make me stronger." And that frame may have been one of the most valuable frames that I've had because I, like you, have spent plenty of money on things that have, quote, "not worked," but I still learned enough from them, and oftentimes what not to do, that allowed me to then see what to do. But, before I ever did that, I had to do the first three steps of that, which was do everything they said to the T the first time. And if, for whatever reason, it did not work, I would then use my other skills to patch the difference so that I could find a way to make it work. And by the way, if they have a success story, which they usually do cuz that's how they sold you, is that you find that person and figure out what they are doing that is lacking in the education that the person who's teaching taught. Fundamentally, if you ever buy something where there is somebody who has been successful, then it means there are activities that yield success. And the discrepancy, I'm going to show this to you visually cuz I think it's important. So, let's say there's a bridge, right? And you've got, you know, here's here's money and here's you, okay? So, you've got this path that someone, uh, shows you how to do. So, you paid money and they give you these little bricks here, right? They give you these little bricks that you paid money for. And maybe these bricks you had to pay different vendors different amounts of money for each one of these bricks, but you still haven't made money yet.

5:30The thing is is that there's a gap here, and the reason that some people are successful with some people's, uh, you know, programs or implementations and other people aren't is because that the people who already bought that brick from somebody else before that, that brick isn't missing. And so, if you see the education you have as these bricks on the road, then you wouldn't say that the foundation of a house is in some way a rip-off. You would just say it's not a complete house. Now, if they sold you the expectation that you would have a house, sure, you could be upset by them, but they still helped you build a foundation. And so, it's the same people who get upset saying, "Oh, I learned arithmetic from Mrs. Glass, but then when I found Mr. Hardwick and he taught me calculus, she only taught me arithmetic. She is a moron." You wouldn't say that, but for some reason people talk about the basics of business the same way when they become more advanced. If someone taught you how to do outbound and do warm outreach so that you could sell your first customers, then someone else later teaches you how to run ads, well, you probably learned how to work the leads from the ads that work for you because you learned how to do outbound. You probably learned how to sell because you learned how to sell strangers. And so, when you did the ads, it worked for you, and then somebody else who did that same exact implementation didn't have the bricks that you had, and they never got the dollars that came across. And so, whenever something doesn't work, if you can it doesn't make you any better by saying it's their fault. And fault also only matters in the eyes of the law, which you're not going to sue anybody anyway, so who gives a The only thing that matters is whether the outcome happens or not, which is under your control because it means that you simply have a discrepancy in where you are and where you want to go. Real quick, if you're a business owner and you're not growing as fast as you like, I'd like to give you a free gift. So, my team and I put together the hours of us looking over all the portfolio companies we've had and what stages of growth they went through and more importantly, where they got stuck and how they got past it. And so, we broke it in these 10 stages and we made this little kind of quiz thing where if you put in your business information, it'll tell you where you're at and the most important part for you, what to do for each of functions of the business across product, marketing, sales, customer success, recruiting, IT, human resources, and finance. And so, no matter what you're struggling with, someone else has already struggled with it and solved it. And so, I'd like to give you this thing absolutely free. You can go to acquisitions.com/roadmap, plug in your business information, and if you want us to actually help you de constrain the business and you're trying to scale, we'd love to help you out. On the thank you page, you can book a call with my team, and we will look at the business, see if we can help, and if we can, we'll invite you out to Vegas, and we'll do this in person live.